This document outlines Gabriella Zilberberg's marketing plan to increase brand awareness, sales, and market share for their nail products. The plan targets women ages 13+ and retailers, aims to make the brand a staple in salons, and increase their online presence. Key tactics include social media marketing, a mobile app, email newsletters, and developing an online beauty community. Performance will be measured by sales, marketing activities, customer value, and return on investment. The total budget for the plan is $690,288.

1. Gabriella Zilberberg

2. Target Audience
 Women 13+ with purchasing power
 Salons
 Big-name retailers

3. Expected Goals
 Increase brand Awareness
 Increase wholesaler sales
 Increase consumer sales
 Become a staple item in
salons
 Increase online presence

4. Measuring Key Performance Indicators
 Sales revenue
 Outbound marketing activities
 Customer value
 Return on Investment
 Traffic as a result of organic
searches

5. Online Marketing
 Social Media Marketing
 YouTube Channel
 Twitter
 Instagram
 Beauty bloggers
 Online Presence
 Posting relevant content
 Optimizing each post
 SEO and SEM

6. Mobile Marketing
 O.P.I Nail app
 Augmented Reality
 Search for specific color
 Available anywhere,
anytime
 Push notifications

7. E-mail Marketing
 Nail Newsletter
 Opt-in sign ups
 Weekly newsletter
 Nail Newsletter

8. Budget
 Total Budget: $690,288
 Digital Agency
 Mobile App
 Social Media
 SEM

9. The BIG Idea
 Online Beauty Community

10. Summary
 B2B vs. B2C
 Content, content, content.