CAST is a new study at the Zurich University of the Arts. Dr. Martin Zimper is Head of CAST and held this presentation at the CUMULUS Conference Paris, May 18th 2011 (Digitalculture workinggroup). More information: http://cast.zhdk.ch

5. What is that? CAST?

6. What is that? CAST?

7. Livecast from Tonhalle Zurich, May 2011

8. Livecast from Tonhalle Zurich, May 2011

9. Trends
„The Age of Screens“
„Generation Upload“
Digital Natives and Digital Immigrants
Mobile Internet/ Smartphones Usage
Social Media Distribution

10. • CAST tells audiovisual stories for laptops, tablets,
computer screens, smart phones and other mobile
devices (GPS etc.)
• CAST students are sensitive online publishers who know
how to communicate in social networks.
• Our stories are fiction or non-fiction or sometimes both
• The stories are distributed via postings, streams, status
updates, as download-video, audiofile or as virus
infection.

11. Cast Studies
Story: to structure a story for platforms and screens
Web: Social Media Distribution
Design: Basics about Moving Images and Motion
Graphics Design
Software Skills: Final Cut, Logic, FLASH Animation,
After Effects, Wordpress
Marketing & Media: Media Theory, Project
Management
Producing audiovisual content: Video, Audio,
Animation

12. Studienaufbau Bachelor CAST
Ablauf
1. - 2. Semester: Basics
3. - 4. Semester: Projects, Modules, Internships
5. Semester: Transdisziplinary Crossmedia-Project
6. Semester: Bachelor-Semester
Crossmedia Projekt plus Thesis
Exchange semester possible

17. Musicvideos: We CLIP You

19. Europride TV
http://www.europride.tv

20. (Bild, u
m 10 G
rad in
UZS dr
ehen)

21. hier kommt trailer

22. Multiplatform Storytelling: The Script
Hier kommt ein Bild von der Wand

23. Production
Hier kommt ein Bild von den Dreharbeiten

24. Foto v
on fac
eb o o k p ro fi
l

25. Foto v
on fac
eb o o k p ro fi
l

26. Reaktionen
Bild(er) von Medienberichten

27. Reaktionen

28. TEDx Zurich

29. Webisodes: Die Hütte

30. Webisodes: die Hütte
first Horror-Webisode, produced in Swiss Alps
Story, Script & Casting
2 weeks shooting
5 weeks postproduction: 5 parts à 5 minutes
Publishing together with public TV: frischfilm.sf.tv

31. Webisodes: die Hütte - Impressionen Dreh

32. Bachelorarbeiten CAST 2010
Carlo Laffranchi:
„Mobiles Infotainment im Schweizer Eishockey“

33. Bachelorarbeiten CAST 2010

34. iPad Lab April 2011

35. Partner: Gruner & Jahr

36. The future of magazines on the Tablet, April 2011