28. Measure success “ Successful brands establish success metrics prior to beginning any campaign. ” – Kevin Barenblat, Context Optional
29. Measure Success http://open.zing.vn Brand Impact Metrics Measurement Reach Impressions, fans Impression Pageview number on Fan Page Number of fans Engagement Clicks, Interactive actions Number of Comment on Feed Number of Like on Feed Number of Click Number of Wall Post Action Clicks, entries CTR Number of contest entries Web traffic generated