India reimangined Ashutosh Sinha thought leader - Confluence2014 Bangalore

1. Ashutosh Sinha
The best of times… Or the worst?

2. “It was the best of times. It was the
worst of times, it was the age of
wisdom, it was the age of
foolishness, it was the epoch of
belief, it was the epoch of
incredulity...”
A STATEMENT…. ABOUT INDIA?

3. India
‘THE WORST OF TIMES…’

4. India
‘THE BEST OF TIMES…’

5. “It was the best of times. It was the
worst of times, it was the age of
wisdom, it was the age of
foolishness, it was the epoch of
belief, it was the epoch of
incredulity...”
A STATEMENT…. ABOUT INDIA?

6. India
WHAT IS THE CEO SPEAKING?

7. “It was the best of times. It was the
worst of times, it was the age of
wisdom, it was the age of
foolishness, it was the epoch of
belief, it was the epoch of
incredulity...”
A STATEMENT…. ABOUT INDIA?

8. India
MR. CEO, PLEASE LISTEN!

9. • “It was the best of times. It was the
worst of times, it was the age of
wisdom, it was the age of
foolishness, it was the epoch of
belief, it was the epoch of
incredulity...”
A STATEMENT…. ABOUT INDIA?

10. India
THE MESSAGING STORY

11. GAMES PEOPLE PLAY
• Several leagues opening up, open to innovative
marketing, tech application
• IPL has set the standard for India’s sport,
among the largest sporting properties
• IBL is the biggest sporting property after IPL,
the richest league in the world

12. DID THEY STOP TRYING?
• No professional set up for cricket in India
• Texas Instruments set up shop in India in, was
ahead of the curve
• GE began outsourcing to India in 1995,
perfected the model ahead of others
• Coca Cola wrote off $400 million, but has turned
around its Indian operations

13. • “It was the best of times. It was the
worst of times, it was the age of
wisdom, it was the age of
foolishness, it was the epoch of
belief, it was the epoch of
incredulity...”
A STATEMENT…. ABOUT INDIA?

14. THE LAST LINES
We look before and after
And pine for what is not
Our happiest moments
With some pain is fraught
Our sweetest songs are those
That tell of saddest thought!

15. thankyou
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