Canada has a large and skilled technology talent pool concentrated in major clusters like Ontario, Quebec, and British Columbia. The country attracts significant investment from multinational tech companies due to government initiatives, world-class education and infrastructure, and a culture of innovation. Canada excels in software domains such as enterprise applications, web solutions, e-security, and green IT.

1. Technology Talent Insights - Canada
2011
Zinnov LLC
Zinnov LLC CONFIDENTIAL
This report is solely for the use of Zinnov and Zinnov Clients.
No part of it may be circulated, quoted, or reproduced for distribution without prior written permission

2. SCOPE
 This report is intended to provide location and talent pool insights for Canada’s software sector
 More specifically, the report looks at following key dimensions for analysis
 Location insights
 Current business landscape
 Government Initiatives
 Talent landscape
 Education system
 Infrastructure & Connectivity
 Market access
 Quality of life
 Key capabilities
 Recent investments in the country
 Key services delivered
 Main regional clusters
 Competitive landscape
 Talent ecosystem
 Overall talent pool availability (at a country level) with splits for the largest regional clusters
 Overall R&D talent pool (at a country level) with splits for the largest regional clusters
 Hiring trends at a country level and by the 2 largest regional clusters
 Fresher talent pool availability
 Operating cost comparison including by compensation and other R&D expenditure
PREVIEW REPORT
 The current document is a preview to the complete study and provides a brief overview of the
location insights with some information on the talent pool numbers
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3. AGENDA
1 Overview
2 Key Canadian Clusters
3 Hiring Trends
4 Fresher Talent Pool
5 Cost Involved
6 Leading R&D Companies
PREVIEW REPORT
 The current document is a preview to the complete study and provides a brief overview of the
location insights with some information on the talent pool numbers

4. Overview
Canada is a leading player in the G7 to do business and has some of the world's prominent
MNCs, majority of which are US-based, investing in Canadian ICT expertise
Overview of Canadian Software Sector
• Valued at $32.2 billion in 2007, Canada’s software sector consists of 52,926 firms and employs
approximately 262,100 people
• 20 of Software Magazine’s Top 500 global software companies originate from Canada
• Major Global Investors: Adobe, SAP AG, Oracle Corporation, Microsoft Corporation, IBM
Corporation, Corel Corporation, Fujitsu Corporation
The Citco Group announced a California based Paragon Global
large IT investment in Nova Resources Inc. expanded its
Scotia for 325 new jobs in operations in Nova Scotia by 150
Application Development in 2008 jobs in 2007
Recent Investments
in Canada Software
Sector
Microsoft Corporation of
Sage Software Inc. of California,
Washington opened a new
created 130 new jobs in Ontario
Greenfield facility in British
with its 2007 Greenfield
Columbia with 200 new jobs in
investment
2007 SAP AG of Germany opened a
new Greenfield facility in
Quebec with 750 new jobs
created in 2007
Software Strengths: Enterprise Application, e-Security, Health, Imaging, Financial Services
Source: Zinnov Research and Analysis 3

5. Overview
The country is able to attract leading software investors largely due to its world renowned
work force & a culture of innovation fostered through rich R&D tax credits & industry clusters
• 25000 companies in software and computer services
Business
• Canadian Software Excellence: Enterprise Application, Web Solutions, E-security ,Digital Media, E-Health
Landscape • Canada's 30 000 information and communications technology firms make over $140 billion in revenues
annually
• ICT is Canada's largest private investor in R&D - $5.7 billion annually, $650 million in software alone
• R&D Advantage: Toronto, Montreal, Vancouver, Ottawa and Waterloo are particular hotbeds of software
innovations
Government • The total value of federal R&D tax credit expenditure is estimated to reach $4.5 billion by 2010
Initiatives • Various provinces have their own additional tax incentive programs for R&D activities carried out
• Canadian federal government and many of the Canadian provincial-level governments have policies in place
supporting software and applications development in the form of research and development tax credits
• Canada, with several universities offering a variety of advanced program, boasts a large pool of new
engineering graduates who can become successful participants in the workforce, helping companies stay
Talent Landscape innovative through new ideas and knowledge.
• Canada has the world’s highest percentage of college or university graduates and is ranked third globally for
secondary school enrolment, well ahead of the United States (26th place)
• 92 universities in Canada together produce 50,000 math, computer science and engineering graduates
• Canada has some of the best engineering schools in North America and is home to 18 top engineering schools
Education System
• Engineers Canada is an umbrella organization for Canada’s provinces and territories, responsible for licensing
over 160,000 engineers in the country. It has 239 accredited engineering undergraduate programs offered at
40 universities across the country
Source: Zinnov Research and Analysis 4

6. Overview
Additionally, it has a built an edge over competitors in software product development due to
its advanced telecom infrastructure that provides the backbone for all technology businesses
 Canada has boasted federal budget surpluses for the past 10 years and aims to have the G7's lowest
Competitive Economy marginal effective tax rate on business investment by 2012
 Business solutions abound in Canada, where Canadian software firms turn raw data into strategic
information that profits their customers. Canadian pioneers like Cognos and Open Text set the standard.
• Canada's CANARIE Inc. is an advanced, high–speed backbone network that provides research infrastructure,
First–class linking 80 universities and 50 colleges, over 2000 schools, 60 hospitals, 40 research centers, 40 government
ICT Infrastructure departments, 10 cultural institutions and more than 40 countries
• Approximately 20,000 researchers in the Government of Canada and 35 000 faculty at Canadian universities are
active users
• Canada and the United States have the world's largest trading partnership under the North American Free Trade
Easy Access to Agreement
Worldwide Markets • IBM, Ericsson, Electronic Arts, Ubisoft, SAP, EDS, Microsoft, Motorola, Nokia, Intuit, Convergys and many others
are either operating in Canada or working closely with Canadian partners through direct investment,
partnerships, strategic alliances and joint ventures, subcontracting, and R&D collaborations.
• Among OECD countries, Canada has the highest percentage of individuals with college or university
Superior Workforce & education. The universities produce 45 000 graduates a year in mathematics, engineering, and pure and
Quality of Life applied sciences
• Canada tops the G7 as the safest place to live. With its spectacular environment, a vast array of cultural
amenities and universal health care, Canada's quality of life is unparalleled.
Source: Zinnov Research and Analysis 5

7. Overview
As a result, Canada’s software excellence has grown in established domains like Enterprise
Software & Web Solutions, as well as emerging ones like E-security & Green IT
Canadian Software Excellence
Enterprise Application
Web Solutions E- Security Green IT
Software (EAS)
Four of the country’s top 10 Canada is home to 3,200 firms Tackling tough problems like Canadian companies and
fastest growing technology in all market segments in the technology security is an area universities such as Bell Canada,
companies provide business web solutions space. 51,000 where Canada excels – from Nortel Networks, RIM, McGill
applications and 57% of people are directly employed in anti-virus software to University and University of
emerging Canadian software the digital interactive media cryptography and encryption, to Toronto are part of $50 million
companies have their primary market mobile authentication and research consortium for carbon-
area of business in the EAS intrusion detection neutral Next Generation
space Internet
R&D Advantage
Research consortia and industry clusters across the country
encourage collaboration & inspire innovation to enhance business
growth. Partnerships that bring together governments, universities
and industry can be found in urban centers in all regions of Canada.
Toronto, Montreal, Vancouver, Ottawa and Waterloo are particular
hotbeds of software innovation.
Source: Zinnov Research and Analysis 6

8. AGENDA
1 Overview
2 Key Canadian Clusters
3 Hiring Trends
4 Fresher Talent Pool
5 Cost Involved
6 Leading R&D Companies
PREVIEW REPORT
 The current document is a preview to the complete study and provides a brief overview of the
location insights with some information on the talent pool numbers

9. Key Canadian Clusters
Nearly ~85% of the total talent pool is concentrated in the key regional clusters of Ontario,
Quebec and British Columbia
Total Talent Pool
13.6%
Total Talent Pool
12.4% 58.4% 262,000
Source: Zinnov Research and Analysis 8

10. Key Canadian Clusters
Over a third of the total talent pool is associated with R&D; Ontario again leads the pack with
the maximum concentration of R&D talent pool
R&D Total Talent Pool
13%
R&D Talent Pool
50% 91,700
Source: Zinnov Research and Analysis 9

11. Additional Information
 The full report focuses on providing in-depth coverage on location and talent pool in Canada with
additional insights on key regional clusters, hiring trends, fresher talent pool availability, costs of operation,
competitive landscape etc.
 Full report on Canada can be accessed at
 Zinnov ‘s Global Location & Talent Pool Portal. Sign up today for a free trial account
http://zinnov.com/US/demo_signup.php
 Or, email us at info@zinnov.com
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