Effective media credentials

Company profile

Islam Safarli 3 | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

Introduction

Effective Media is a media expert
specializing in marketing solutions.

Unlike traditional media agencies,
we’re not stuck with conventional
planning based on reasonable
spending of the budget.

Our approach is not limited by “ad
spaces”. For us, everything and
everybody we can use to
communicate our target audience is
a Media.

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | info@effectivemedia.az | www.effectivemedia.az

Our services


Our services

TV & RADIO
DIGITAL
OUTDOOR
INDOOR
TAXI ADS


Our services
TV & Radio


Our services / TV & RADIO

Effective Media has extensive knowledge of strategic
media planning, media placement and post-buy
analysis.

Regardless of the method of communication,
strategic planning and the implementation of that
planning is critical to the success of any marketing
effort.

We believe in innovative, cost efficient media buying.

We are committed to negotiating the best possible
buys for our clients everyday, constantly updating our
media buying systems and making sure that we are
on the cutting edge of media buying techniques.


Our services
Digital


Digital Services

Internet has dramatically changed
the marketing communications,
switching the focus from the
advertiser’s monolog to the dialog
with a Customer.

With our unique knowledge of
Aznet and the expertise in media
planning, we help you establish a
conversation with your target
audience. Additionally, our
strategic relationships with the
leading websites give us ability to
optimize your budget.


Digital Services
in partnership with

Web development
Promo microsites
Contests Corporate

Applications
Facebook
Mobile
• Media Buying
API Integrations
• Media Planning MMS
SMS

Social media campaign


Digital Services / Exclusive partners

Effective Media has exclusive media-selling rights for the
following websites:
boxca.com
zerkalo.az / ayna.az
box.az
yoxla.az
mp3-az.com
weboxu.com
azcookbook.com/azeri


Exclusive partners / boxca.com

Monthly stats
Unique visitors 1,175,730

Total impressions 10,751,802

Azerbaijan unique visitors 252,519

Website info: Boxca.com is file sharing system

Website audience: Young people between 18-25 age


Exclusive partners / zerkalo.az / ayna.az

Monthly stats
Unique visitors 42,000

Total impressions 280,000

Azerbaijan unique visitors 13,000

Azerbaijan total impressions 130,000

Daily national newspaper with weekly
Website info:
analytical issue
Educated, literate people, who are interested
Website audience:
in current affairs, politics, and the arts


Exclusive partners / box.az

Mail service stats
Registered users 120,000
New registrations per day 500
Active users 55,000
Monthly traffic
Total impression 804,000

Website info: #1 national mail service in Azerbaijan

Website audience: Majority is young people between 18-25 age


Exclusive partners / azcookbook.com/azeri

Monthly stats


The biggest cookery blog in Azerbaijani
Website info:
language.

Website audience: Women who love to cook


Exclusive partners / yoxla.az

Monthly stats


Comparison system of data provider’s
Website info:
services

Website audience: Broadband, wireless mobile internet users


Exclusive partners / mp3-az.com

Monthly stats
Uniqe visitors 180,000

Total impressions 2,000,000

Website info: Mp3-az.com is music download portal

Young people who enjoy the music and
Website audience:
entertainment


Exclusive partners / weboxu.com

Monthly stats
Uniqe visitors 11,000


Website info: Technology oriented group blog

Technology geeks, advanced pc users, social
Website audience:
media specialists


Other partners

and etc.


Our services
Indoor


Our services / Indoor

Nowadays it’s getting more difficult to
reach consumers through the clutter.
Effective Media gives you an opportunity
to reach your audience in uncluttered
environment.

Indoor advertisement is effective, targeted
and gives long impression.

Effective Media brings you innovative
indoor advertising solutions. Such as:
- Advertising on mirrors
- Advertising on monitors (elevators, universities,
metro)
- Lightboxes
- Shoe polish machines
- And many other advertisements at business
centers, restaurants, hotels, wedding halls


Our services
Mirror Ads


Advantages / Mirror ads

Audience
The best (100%) gender segmentation. Opportunity for income
level segmentation, based on venues.

Environment
not cluttered, one-to-one contact; highly relevant for many
categories (home care, personal care, etc.).

Probability of ad viewing
In WC, for image mirrors - 100% among people washing their
hands, and for video mirrors - 100% for people using paper
towels.

Accountability
Opportunity to give approximate audience size.

100% Image Mirror

• Ad mirror is a new step in advertising and a new medium.
It’s a combination of mirror and light box.
• It appears as a light box when there is nobody in front of it,
when somebody approaches, it turns into regular mirror.
• It works with motion sensor.


30% Image Mirror

• 30% Image ad mirror functions vice versa. At first glance
it’s a regular mirror, but when somebody approaches , at
the bottom on 30% of its’ surface appears advertising.
• It has a surprising effect and will impress audience.
• It doesn’t limit a person from looking at him/herself on the
mirror.

Video Ad Mirror

• Video ad mirror works in the same way as 30% image
mirror. At first glance it’s a regular mirror, but when
somebody approaches, at the bottom of it appears small
video advertising with sound.
• It has a surprising effect and will impress audience.
• It doesn’t limit a person from looking at him/herself on the
mirror.

Places / Ad Mirrors

• These mirrors are to be installed in WCs and halls of:
- Restaurants - Fitness and Spas
- Shopping malls - Theaters
- Business centers - Airport
- Concert halls - Public toilets


Coverage / Ad Mirrors

• Our mirrors will be placed at most popular places of Baku
• At first stage will be available:
30% Image Mirrors – 200 pcs,
100% Image Mirrors – 100 pcs,
Video Ad Mirrors – 100 pcs


Our services
TAXI Ads


Advantages / TAXI ads

Audience
upper middle income; 110 000 contacts / month.

Environment
not cluttered, one-to-one contact; people are open to receive
information.

Average trip duration 20 minutes
Highest rate of each ad impression (5 minutes entertainment /
5 minutes ad block).

Content
Commercials are mixed with entertaining videos.


Our Services / TAXI ads

• We are the exclusive seller of ad places on headrest LCD
monitors inside the cabs of “189” Call Taxi Service.

300 TAXI
24 HOUR
SERVICE 300
MONITOR

• Your ad will be placed in 300 taxis and will work for your
marketing goals 7/24.
• You will reach upper middle income audience at their
receptivity moment.


Passengers / TAXI ads

67% 33%
customers customers
are women are men

• “189” Call Taxi Service passengers are above average
income earners.
• 100% of men customers are employed.
• Significant part of women customers are also employed.
• “189” Call Taxi Service has more than 80 corporate clients.


Coverage / TAXI ads

• “189” Call Taxi Service has more than 400 taxi cabs. At the
moment, monitors are installed inside of the most active
300 cabs.
• Each taxi receives 5-7 orders from 189 Taxi Service a day,
with average 2 passenger per a drive. Plus passengers
picked up outside of “189” Call Taxi Service
• About 110.000 contacts per month.

Pricing / TAXI ads

• 110.000 contacts, 0,04 AZN per contact
• Monthly payment for 300 taxi is 5.000 AZN


Content / TAXI ads

To reduce annoyance from advertising we added entertaining
videos mixed with commercials.
We believe that it’s easier to sell to happy people.


Technical info / TAXI ads

SD Card

7” display
Motion sensor

Remote sensor

Volume Buttons

• Your advertisement will start automatically when
passenger sits in front of display.
• Passengers won’t be able to switch it off, they’ll be able
only to mute sound and adjust volume.
• Remote Control is only for taxi drivers’ use.


Thanks for attention
Address
Baku, Islam Safarli 3

Phone
+99412 437 93 43

info@effectivemedia.az
www.effectivemedia.az

Effective media credentials

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