Pan parks tourism_euracademy2012
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This presentation describes the PAN Parks tourism model as of June 2012. The presentation was made as part of the ECOLNET day during the Summer Euracademy in Tartu Estonia on 29 June.
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Pan parks tourism_euracademy2012
- 1. PAN Parks Tourism Model Tourism for wilderness in Europe Zoltan Kun, PAN Parks Foundation 29 June 2012 Oulanka NP © Kimmo Salminen
- 2. Personal note! Boldog névnapot minden Péter és László nevű hallgatónkna k! Central Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis
- 3. What is PAN Parks? Soomaa NP © Mati Kose
- 4. What is PAN Parks? PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of nature Paanajärvi NP © Viktor Gritsuk
- 5. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areas Central Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis
- 6. What is PAN Parks? PAN Parks develops a network through linking wilderness protected areas in Europe: best of Europe’s wilderness
- 7. What is PAN Parks? Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation B orjomi-Kharagauli NP © Kote G ab rich id ze
- 8. The PAN Parks Concept Retezat NP © Andreas
- 9. The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural state Oulanka NP © Hannu Hautala
- 10. The PAN Parks Concept We help to increase the management effectiveness of the areas through third party audit based on Principles and Criteria Central Balkan © Nanko Minkov
- 11. The PAN Parks Concept We help develop these areas through • active promotion of local and sustainable tourism and • raising awareness and creating positive perception of wilderness Oulanka NP © Michael Hennemann
- 12. The PAN Parks Concept Visitors have the opportunity to enjoy PAN Parks Wilderness! Paanajärvi NP © Minna Koramo
- 13. The PAN Parks Concept TOURISM • Promotion of sustainable tourism • Certification of local businesses • Tourism model Borjomi-Kharagauli NP © Kote Gabrichidze
- 14. The PAN Parks Concept Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims for synergy between conservation and tourism • improves the quality of tourism products • improves the visitors experience • includes local standard for businesses
- 15. The PAN Parks Concept Partnership with Local Businesses • ensures the strategy is implemented • partners are committed to the park and PAN Parks • different tourism service providers • over 80 partners (typically SMEs) Oulanka NP © Paavo Hamunen
- 16. The PAN Parks Tourism Model Retezat NP ©Falk Kienas
- 17. The PAN Parks Tourism Model Tourism as a tool for wilderness conservation: • creates local support • raises awareness • supports lobbying • generates income Majella NP © Bruno D’Amicis
- 18. The PAN Parks Tourism Model Building a strong network including: • Local Partners • Incoming Operators • International Operators PAN Parks adds value: • certified local and selected incoming partners • supports product development Majella NP © Barbara Mayer • supports promotion
- 19. The PAN Parks Tourism Model
- 20. The PAN Parks Tourism Model International tour operator partners
- 21. The PAN Parks Tourism Model Steps of development 3.Selection of Incoming and International Operators 4.Educational Visits 5.Linking the Operators 6.Product development 7.Promotion of the packages Majella NP © Bruno D’Amicis
- 22. The PAN Parks Tourism Model Benefits for Protected Areas • helps to better control sustainable tourism • better cooperation with local partners • promotion of their areas Benefits for Local Partners • included in packages • more clients through operators • cooperation with other local partners • incoming operators help to develop their products
- 23. The PAN Parks Tourism Model Benefits for International Tour Operators •they support a good case, by doing what they are best in •pre-selected local suppliers and Incoming Partners •educational trips, help in product development •brand building and help in promotion •networking and cooperating with similar companies Benefits for Incoming Tour Operators • link with International Operators • better cooperation with protected areas • associated with a wilderness brand
- 24. The PAN Parks Tourism Model Benefits for our Foundat ion • it bring benefits to the local partners and parks • generates income for our foundation • creates better local cooperation • raises awareness • educates the visitors ▶▶▶ supports wilderness conservation ©iStock/Graeme Purdy
- 25. The PAN Parks Tourism Model Case study - Oulanka National Park • Finnish Wilderness Week package • sold by Exodus (UK) – developed by Basecamp Oulanka (FI) • contribution to PPF after each client • 23,000 € raised in 4 years • local project supported in 4 PAN Parks o visitor centre – Retezat NP o eco-trail – Rila NP o information boards –Borjomi NP o photo documentary project – Oulanka NP © Hannu Hautala Majella NP
- 26. The PAN Parks Tourism Model Lessons learned •Use of social media is crucial •Destination management in one hand •These areas are non-traditional tourism destination so one shall not expect huge number of tourists •Managing the partnership is really time consuming •PAN Parks might become a good brand to promote the whole network of wilderness areas •SMEs do not have a lot of funding and time to do marketing •Funding is needed to guarantee networking
- 27. PA N Parks works to protect E urope’s wildernes s , the continent’s mos t undis turbed areas of nature www.panparks .org
Notes de l'éditeur
- Exodus and PAN parks has been cooperating for 5 years. Since 2006 Exodus has contributed significantly to the protection of Europe’s wilderness. I am here to thank for Exodus for its financial contribution to the protection of Europe’s wilderness, and introduce our foundation and our cooperation in details. PAN Parks and Exodus has signed a new agreement this year, but remains a supporter, hopefully in long run.
- There are many other organisations working on wilderness, but they are mainly concentrating to one single country.
- I hope that after the film I don’t have to convince you that wilderness does exist in Europe
- There are many other organisations working on wilderness, but they are mainly concentrating to one single country.
- There are not too many areas, but we are going to get 2 more in this year (Kure Mountains and Dzukija) and there are more potential PAN Parks There are a few countries where having PAN Parks wilderness is not possible, but there is wilderness The Million Target
- In order to mobilise or use sustainable tourism as a tool we need to work with large areas where tourism cannot cause damage
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- Compared to other PAs
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- Local tourism partners are not that much different in more and less developed countries. They struggle very similar problems and need very similar trainings.