How to Deliver Marketing Content to Mobile Devices
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This slide deck was used for the webinar held by Zmags on July 12th 2010 titled, How to Deliver Marketing Content to Mobile Devices. Attendees at the webinar discussed: * How businesses are benefiting from mobile-optimized digital publishing * Best practices for optimizing magazines for mobile device * The future of digital publishing and why it’s time to get on board To learn more and see a recording of the webinar visit www.zmags.com
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How to Deliver Marketing Content to Mobile Devices
- 1. Delivering Content to Mobile Devices Introduction of Zmags Mobile BETA Peter Velikin, VP Marketing Nicolai Bentsen, Product Manager July 12, 2010
- 5. Who Does Zmags Help? Publishing Professionals Zmags allows Publishing professionals to offer engaging and differentiated digital editions with innovative methods of increasing subscribers and monetizing them via advertising and interactive lead generation for clients. Catalog and Commerce Professionals Zmags allows for interactive presentation of products and services with deep subject matter expertise that inspires browsers to convert into buying customers. Marketing & Communication Professionals Zmags allows marketers to upgrade their static marketing material with rich media, interactivity and brand consistency, while offering the ability objectively measure the impact of marketing efforts.
- 6. Expand Your Web 2.0 Investment with Zmags Publicator SaaS based solution that helps to: Create and electronically deliver multiple types of rich interactive digital publications Expand readership with tie-in to social networking Monetize with ads and commerce Easily manage and maintain publications Provide business intelligence to measure and drive reader behavior
- 7. Zmags Customers Enjoy Measurable Benefits Increased online readership by 50%. Saved $50,000 in print related cost by moving to digital with Zmags. Reached readers in 124 countries Tripled number of pages read and boosted time spend per read Replaced PDF with Zmags and boosted online readership by 80% Increased click-throughs by 5x and doubled page views by adding video Saved $300,000 in first year of operation, while increasing number of bidders by 33% Increased average order size by 120% as compared to physical store orders by using Zmags eCommerce integration Decreased catalog production time from 200 hours to less than 5 hours
- 13. Mobile Data Traffic Is Expected to Grow
- 14. And the Number of Platforms Has Increased
- 16. Data Matters, Not Devices
- 26. Poll Question 1: Please describe your primary use case Online catalogs and commerce Marketing and communications (brochures, newsletters, reports, circulars, etc.) Publishing ( magazines, newsletters, custom publications, etc.)
- 27. Poll Question 2: What percentage of your viewers will access your publications through a mobile device? Less than 10% 10%-30% More than 30% I don’t know
- 28. Poll Question 3: Did this webinar meet your expectations? Yes, I found this webinar very helpful I found this webinar somewhat useful This webinar was marginally useful The webinar was disappointing and not useful at all
- 29. Thank you!
Notes de l'éditeur
- Thank you very much for allowing me the opportunity to present Zmag’s Solution to your organization. The way the presentation is structured is that I’m first going to talk a little bit about Zmag’s background, and then the types of challenges we help our customers overcome, and finally, we’ll dig into the zMags Solution itself and share with you some of the success we have had in helping our clients engage readers and improve business results on a daily basis. This typically takes 30-45 minutes to complete. Typically you will have questions for me, and I will do my best to answer those for you. Obviously, I am going to have questions for you so I can better understand your business. Are you comfortable answering my questions? At the end I will ask you if Zmags is a fit for your business goals. If you don’t see us as a fit, are you comfortable telling me NO? Thank you. If we’re in agreement that the Zmags solution looks to be a good fit, I will walk you though the typical steps of evaluation we go through with clients and schedule the appropriate next steps. Are you comfortable with this? Great. Lets get started.
- So the answer today for these challenges is what industry experts call Interactive Collateral Management, or ICM. ICM is a SaaS based solution designed to help companies: READ EACH BULLET POINT. Discovery questions: As you can see there are many types of collateral from brochures to catalogs to newsletters. In addition to (insert what their primary format is), can you see your company benefiting from transforming other types of collateral via ICM? Do those fall under your responsibility? If no, who would own those in your company?
- So we have talked a lot about the value we deliver for our clients, but I am sure you agree there is no substitute for hard facts to prove a point. As you can see, Zmags clients enjoy measurable benefits from our service. GO SILENT FOR AT LEAST 30 SECONDS (THE LONGER THE BETTER) AND LET THEM READ THE BULLET POINTS ON THEIR OWN. THEN TRANSITION TO THE NEXT SLIDE.
- So the answer today for these challenges is what industry experts call Interactive Collateral Management, or ICM. ICM is a SaaS based solution designed to help companies: READ EACH BULLET POINT. Discovery questions: As you can see there are many types of collateral from brochures to catalogs to newsletters. In addition to (insert what their primary format is), can you see your company benefiting from transforming other types of collateral via ICM? Do those fall under your responsibility? If no, who would own those in your company?