8. Reporting
• Marketing - from art
to science
• “Show me the
money!!!”
• Preaching to the choir
9. Why GoodData?
• 100% dedicated to
awesome reporting
• Great API, very flexible
report building
• BUT not a substitute for
good, basic reporting in
Pardot
10. What’s available?
• The basics:
prospects,
opportunities,
activities, tags
• Coming soon: custom
fields, single sign-on
• Paid version - Q3 #WTF
11. GoodData Use Cases
• Dashboards, KPIs,
Strategic Metrics
The things these
folks care about
12. GoodData Use Cases
• Graphs Galore
Tables, Lines, Bars, Funnels, Pies, Oh my!
• Drill-down by timeframe
Year → Quarter → Month → Week → Day
The things these
folks care about