3. How did we develop it?
• Deconstructed story and pulled out the major plot
points.
• Identified gaps in the story and brainstormed how
we could play with them and ways we could fill
them in.
• Developed a timeline of events.
• Imagined a story world and began refining the
major plot points and developing a new structure.
11. What did our world ‘look’ and ‘feel like’
The project is expansive and
gives the user variety by
allowing them to traverse a
range of different
platforms, moods and
aesthetics.
12.
13. What did we learn?
• It’s really difficult to have defined production
roles in such an expansive, multi platform
assignment.
• It’s imperative to have a mutual understanding
of the story world
• When creating content its important to
establish the relationships between all the bits
before sending it out to the consumer
• Always remember your telling a story
14. What did we do differently next time?
• Know the story better from the outset
• Create a more ‘live’ feel
• Focus on creating closure and a circularity
• Develop a better understanding of our
audience
• Consider a more centralised journey
design