1. What methods of promotion are there?
Television Advertisement
to promote a campaign e.g.
Cadburys Eyebrow Campaign
Apple IPhone 5 Advertisement
It's Time To Get Up Campaign
Three Pony Advert

2. Mail sent directly from the campaigner to specific members of the public that class as a
target audience. It can be highly customized to suit their nature and needs.
Direct Mail
Email Messages
Email messages allow you to use technology to send your campaign vis email. This allows
you to use cross media and add hyperlinks to your campaign website, to attach images of
the thing you are campaigning about and/or what the issue you are addressing is.

3. Magazines/Newspap
ersBy posting a campaign about a local product or issue allows a wide range of audience
to easily access the advertisement. This is effective because it raises a local
awareness of the topic advertised.

4. They can be powerful means to conveying the nature of the organization and its services.
The initial design and layout could set out a base house style. They newsletter is a detailed
and reliable way to keep the target audience interested. The poster can be very powerful
when placed where your audience will actually notice them. They are only ever effective
when they stand out from the rest. Make them as noticeable and as bright as possible.
Newsletters and Posters
Ways to make the campaign stand out:

By using shock methods to allow the audience to remember
the shock.

By using threat, e.g. 'you will die if you smoke'. It stops
people realising that they will eventually die anyway but that
smoking is the thing that is rapidly speeding up the process.

Catchy music. By using a jingle it will allow the audience to
remember the campaign better.

By using enigma it allows the audience to think and try and
solve the riddle keeping them interested.

By using powerful people to support the campaign.

5. Radio Announcements
and web pages
Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page
By using the radio you can reach a wide
range of audiences. The local radio could
be very useful with a brief advert about
the campaign and by using a jingle could
stick in the minds of the audiences.
Web pages can be easily accessed
and by adding social networking they could
like the campaign. This will allow the
campaign to get free advertising and a
cross media campaign. Another way to
promote the campaign would be to open a
facebook page. This would allow the
target audience to 'like' the page and
follow the progress of the campaign.
Because it would be on their 'timeline' the
audience would feel more involved.

6. Mail sent directly from the campaigner to specific members of the public that class as a
target audience. It can be highly customized to suit their nature and needs.
Direct Mail
Email Messages
Email messages allow you to use technology to send your campaign vis email. This allows
you to use cross media and add hyperlinks to your campaign website, to attach images of
the thing you are campaigning about and/or what the issue you are addressing is.

7. Magazines/Newspap
ersBy posting a campaign about a local product or issue allows a wide range of audience
to easily access the advertisement. This is effective because it raises a local
awareness of the topic advertised.

8. They can be powerful means to conveying the nature of the organization and its services.
The initial design and layout could set out a base house style. They newsletter is a detailed
and reliable way to keep the target audience interested. The poster can be very powerful
when placed where your audience will actually notice them. They are only ever effective
when they stand out from the rest. Make them as noticeable and as bright as possible.
Newsletters and Posters
Ways to make the campaign stand out:

By using shock methods to allow the audience to remember
the shock.

By using threat, e.g. 'you will die if you smoke'. It stops
people realising that they will eventually die anyway but that
smoking is the thing that is rapidly speeding up the process.

Catchy music. By using a jingle it will allow the audience to
remember the campaign better.

By using enigma it allows the audience to think and try and
solve the riddle keeping them interested.

By using powerful people to support the campaign.

9. Radio Announcements
and web pages
Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page
By using the radio you can reach a wide
range of audiences. The local radio could
be very useful with a brief advert about
the campaign and by using a jingle could
stick in the minds of the audiences.
Web pages can be easily accessed
and by adding social networking they could
like the campaign. This will allow the
campaign to get free advertising and a
cross media campaign. Another way to
promote the campaign would be to open a
facebook page. This would allow the
target audience to 'like' the page and
follow the progress of the campaign.
Because it would be on their 'timeline' the
audience would feel more involved.

10. Radio Announcements
and web pages
Unicef Charity Web Page Labour Party Campaign Web Page O2 Be More Dog Web Page
By using the radio you can reach a wide
range of audiences. The local radio could
be very useful with a brief advert about
the campaign and by using a jingle could
stick in the minds of the audiences.
Web pages can be easily accessed
and by adding social networking they could
like the campaign. This will allow the
campaign to get free advertising and a
cross media campaign. Another way to
promote the campaign would be to open a
facebook page. This would allow the
target audience to 'like' the page and
follow the progress of the campaign.
Because it would be on their 'timeline' the
audience would feel more involved.