1. As comedy is shown to
the most popular we may
consider doing a film
trailer for a spoof film;
this therefore has the
potential to fit with many
genres and therefore
attract a larger audience.
This supports that one of the
audience’s favourite media
consumptions is film and
TV, which ensures that
enough people in the
audience will want to watch
our film trailer!
Results From Questionnaire 2

2. It’s good
Paranormal
activity has
These results again
come up a
confirm that the
few times, as
majority of
I did for an
participants from
intertext
the questionnaire
which means
(who were in our
we know
target age group)
people like
watch TV and
the techniques
films. This shows
used in the
them as media
film. Also The
consumers of film
Shinning,
(what we’re
something we
interested in)
can research
meaning we know
into, as this
they will be
seems a
interested in
popular
watching our
choice.
trailer.
Results From Questionnaire 2

3. This shows us that this audience like horror
and thriller films that involve a lot of suspense
and excitement. But also the idea of
entertainment from uses and gratification
theory (a chance to get away from everyday
life). So we can focus on these in our narrative
to ensure that the audience are attracted to the
film.
So overall audience’s dislike it This response was predicted and a
when horror or thriller films have conventional idea that intertexts have
gore which looks unreal or shown (The Amityville Horror and The
unnecessary. They also dislike Awakening). The other characters’
when the parts of the narrative are results also help us decide on which
unconventional (long build ups, characters to use, as teens, males and
unclear endings). So this gives us villains were also popular.
something to consider while
Results From Questionnaire (3)
filming.

4. As this shows a very high percentage prefer the second
idea, we will plan our narrative more to this; but may
still link the other idea into the second.
Mainly the participants in the questionnaire like this
idea because it’s different from films they’ve seen in
the past; this is important because it gives us the
potential to create something that’s unconventional but
that’s still going to be popular.
Results From Questionnaire (3)

5. Gender
0% 0%
percentage of male
23%
percentage of
female
77%
Results From Questionnaire (1)
As Pie Charts

6. Age Group
10 to 13
under 10 0%
0%
30+
23%
26 to 29
0%
21 to 25
0%
14 to 16
54%
17 to 20
23%
Employment
Not employed
38%
Employed
62%

7. not Interested In The Media?
at
sometimes
all rarely
0%
0% 0%
most of the
time
15%
definatley
85%

8. Horror Or Thriller?
horror
0%
neither
31%
thriller
46%
horror/thriller
23%

9. war Genre Tastes
science 2% western
fiction 2%
6%
musicals comedy
9% 20%
historical horror
4% 2%
thriller
drama 11%
18%
fantasy documentry
11%
crime action 7%
4% 4%
Results From Questionnaire (2)
As Pie Charts

10. magazine Types Of Media Consumed
5% other
0%
TV
music 21%
15%
newspaper
3% radio
5% books
15%
internet
18% films
18% Hours Speant Watching TV under 2
(weekly) 0%
above 10
18%
2 to 4
28%
8 to 10
27% 5 to 7
27%

11. 9 none Films Watched (monthly)
to 0%
12
0% above 12
0%
6 to 8 under 2
36% 37%
3 to 5
27%

12. Types Of Characters That Make
female Horror Or Thriller Filme Effective
8%
male
12%
children
heroes 32%
8%
villains
20% teenagers
older
people adults 12% Pandora'
4% 4% 0% 0% s box
10%
killer's
point of
view
90% Our Trailer Ideas

13. Uses and Gratifications
Our trailer would create social interaction and integration because it’s from the killer’s point of
view, which is unusual for a horror/thriller film and would therefore provide the audience with
something to discus. It would provide entertainment from the suspense and other feelings of
uncertainty that would come from the narrative. Also because our audience is teenagers we will
make sure there are some teenage characters for the audience to personally identify with; this
then attracts them more to the film, making them want to watch the whole thing.
Hypodermic Syringe
We, as the producers will ‘inject’ ideologies into the audience in terms of how real we make our
trailer (moral panic) and the suspense, thrill and excitement involved.
Audience Theories For Our Trailer

14. Two-Step Flow
The audience’s views may be influenced by other people, such as friends, family and
stars, people who we look up to and admire. On the other hand people who are critics can also
have an influence on people’s opinion's; for example if there was a bad review about a
film, someone might not want to see it because they think it’s rubbish, like the critic. So it
depends on those people’s opinions whether you decide to see a film, if they’re good then you
are more likely to see it.
Polysemic Readings:
Preferred: That the audience will find the trailer full of excitement and enigma, that they want
to watch to whole film. that it’s good because it’s different to other films and goes against
conventions but is still effective.
Oppositional: That the audience will find the trailer boring and not very scary, perhaps
because it’s too unrealistic and doesn’t look professional enough.
Audience Theories For Our Trailer

15. • Gender: Male and female
• Age: 15-21
• Education: Minimum of GCSEs, preferably A levels or further education
• Occupation: Unemployed or part-time work
• Income: Low, £200 maximum per month
• Media Interests: Watches 5-8 hours of TV per week and 3-6 films per month
• Demographics: E, students, casual workers and unemployed
• Psychographics: Most likely to be strugglers, mainstreamers and explorers
• Nationality: In particular western civilizations, British, American…
• Religion: Agnostic
• Marital Status: Single or short term relationships.
• Hobbies and Interests: Particularly media such as TV, music and internet; other
interests such as gaming and magazines (rather then books).
Audience Profile

16. Planning My Text
Genre: Horror/Thriller

17. • A horror/thriller film trailer based on the lines of Pandora's box or a
special object, which links to demonic possession of a character.
The main character being an innocent girl; a conventional character
for horror/thriller films.
This was the least popular option from the survey, but we may include
some parts of this idea.
OR…
• Or a horror/thriller film trailer in the killer's point of view, his
perspective of why they are a killer, you see everything the way
they see it. The killer would be the hero and the villain; the victim
of possession. This is unconventional of horror/thriller films and so
makes this idea new and more exciting for the audience.
First Ideas

18. 1. Innocent girl walking her dog, her dog wonders into the church yard.
2. The dog disappears around a corner, she hears a creaking inside the
church that makes her investigate inside.
3. A shadow/ cloaked figure moves down the side of the wall and
disappears.
4. Girl calls out but no answer.
5. Shadow/figure possesses her (use cuts to black, like in Cloverfield film
trailer).
6. Starts going mad (shown in black and white and using mirror effects)
and is unaware of this state. She can’t remember when she’s normal.
7. She starts killing her family (not necessarily shown in trailer).
8. Starts to realise (using flashbacks), she sets up a hand held camera to
record what’s happening.
9. Seeks help to fight demon (from friend/sister).
10. Realises she can’t and kills herself (left as a mystery: if it was her or
the demon inside her).
Narrative Ideas

19. • In Her Eyes Final font:
• Through Her Eyes
• Point Of View
• Perspective
• Nightmares (final title)
We need a title that gives away the idea of a killer’s point of view; so these title
ideas portray this. It’s also unconventional to do this in a horror film and will
therefore attract more of an audience. On the other hand the title ‘Nightmares’
suggests some of it is real and some is not; this can be worked out during the
trailer by the audience and perhaps attracting them more as they want to work it
Title Ideas
out.

20. 1. Girl (the main character) - The Villain and the hero, the victim of
possession (name: Madeleine Blackwell).
Actress: Anna Self, studies drama at GSCE, 14 years old, fits in with
the normal image, innocent; these factors are conventional of
thriller/horror films.
2. Sister/friend- Amy Blackwell, acts as the helper/friend (props
theory), is killed by Madeleine.
Actress: me, actually sister of Anna, as I'm playing her sister in the
trailer it will look more realistic.
3. Extras- people in the background, around Cabot Circus and school.
Characters

21. Anna Self- Madeleine
Zoe Self- Amy
Actors

22. • Church (In Burnett)- where demon possesses Madeleine. A setting
the audience can relate to and is an iconic location associated with
fear.
• Ellie’s house (big and in rural area)- where family deaths occur (not
necessarily shown), Madeleine and Amy’s home.
• Surrounding woods- where she could wake up from a killing, with
blood down her front, or a chase.
• An urban setting, Bristol Cabot Circus (somewhere with
houses, roads and people)- normality, to make it relatable and real.
More interesting as there’s a wider range of settings.
• School- scene where Madeleine is with friends, goes crazy.
Locations/Settings

23. Wellsway School
Cabot Circus, Bristol
Locations

24. Our local woods
Locations
Ellie’s
house

25. Costumes
• Simple, everyday wear (jeans and T-shirts), relevant for context.
Makes it look real and believable which our research has shown
to be important to horror/thriller, also conventional.
Props
• The dog is one of the main props, it allows the audience to relate
to the characters, making it seem more realistic.
Costumes And Props

26. After chasing her dog into a church she should never have gone
into, Madeleine Blackwell’s life takes a turn for the strange. She
starts having blackouts and terrifying, vivid nightmares that may not
be nightmares at all.
Madeleine is lured into a church after her dog disappears, it’s the
place where the mysterious shadow will possess her. As her frenzies
begin, she has no memory of what happens when they finish. She
ends up destroying her family and friends. Her sister keeps her
secret, but when things get out of hand it ends up destroying her too.
Her closest friend attempts to help as she begins to develop a memory
of what’s happening in her states of madness. But when the penny
drops she realises she can’t fight it any more and she takes her own
life… or did the demon inside her?
Final Narrative

27. Storyboard