The document discusses 10 things that schools should do on YouTube. It recommends schools solve problems, make videos about students and themselves, do things differently, tug at heartstrings, keep videos short, plan ahead, show an understanding of student needs, and tell narratives through scripting, storyboarding and scheduling. It also mentions opportunities like live events, hangouts and optimizing the YouTube experience. The overall message is that schools can get noticed on YouTube by making beautiful, targeted videos that connect with students and fans.

1. Seth Godin
When you look at yourselves and say “We couldn’t get
any WEIRDER... then you are starting to be
remarkable.”

2. 10 things every school should do on

3. http://slideshare.net/zoic

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5. Kevin Alloca

6. get noticed on YouTube

7. tastemakers
tastemakers

8. build community

10. Make it beautiful (Manito-wish)
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11. how many?

12. Make it beautiful (Manito-wish)
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14. make a lot

15. target a niche

16. connect with your fans
connect with your fans

17. collaborate

18. optimize

20. it’s a YouTube future

21. html 5

22. live events

23. hangouts

24. lean back experience

25. your school on YouTube

26. 1.solve a problem

27. timekiller
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28. 2.make it about them

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30. 3.make it about you

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32. 4. make it about students

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34. 5. do it different

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36. 6. tug a heart string
6. tug a heart string

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38. 7.keep it short

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40. 8. plan ahead

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42. 9.show you know Maslow
9.show you know Maslow

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44. questions?

45. 10. be narrative

46. script

47. storyboard / shotlist

48. schedule

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50. 10 things every school should do on

51. Travis Allison
Walking Maverick Consulting
519.532.7366
travis@walkingmaverick.com
@zoic