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11 Starter Tips for Marketing Your Private School
- 16. race to the BOTTOM
(always someone who is willing to do it cheaper than you)
- 34. Ideal WHY statement in the Simon
Sinek style:
Our School exists
to _______________,
so that ___________.
- 48. Narrow your focus
Communicate your WHY
Package your business
Marketing materials that educate
Generate leads
Harness technology
Live by a calendar
- 97. Your name, staff names
Your school’s name
Your industry: “private school Ottawa”
Your closest competitor
Your biggest supporters