Camp is Dying: Heroic Measures for a Life Saving Industry

•

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Travis Allison

Business

#summercamp
#CampPros: If we want to save
we have to get
RADICAL

10
IDEAS
to change
how you talk
about camp

help families see
themselves in your
#summercamp
#CampPros

6
Teach others to
TALK
about camp
#CampPros

“The purpose
of your pitch
is to engage or
intrigue
people so they
want to hear
more.”
@terrryoinfluence

1979 TORNADO
http://www.flickr.com/photos/villamon/
5078997859/">Vvillamon

TRAVIS ALLISON
www.camphacker.tv
@CAMPHACKER
#CampPros

TRAVIS ALLISON
www.camphacker.tv
@CAMPHACKER

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Going from "camp..." to "Oh, Wow, THAT CAMP!" Some summer camps are still practitioners of the old campfire tradition: telling great stories. I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds. We're missing something very important. That storytelling skill will be the one thing that we can do to fight the malaise of our industry: camp is dying. In this keynote address, I will be talking about ways to tell the amazing stories of the transformation power of camp and showing some cool examples from the world of summer camp (and beyond!) Together we can save camp!

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There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer. Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April. In this presentation Travis Allison will share some of the best ideas that he has collected for having immediate impact on your camper numbers. Many of these have been tried and tested with his clients (non-profits, agency and private camps), some are brand new ideas that camps are trying out this year.

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With all my heart I believe that summer camp is running full-tilt toward a cliff. That crisis is one that we have created ourselves - we LOVE camp but we can't SELL camp. In a world that no longer sees the value of summer camp we have stuck to our old messages. In this session you will learn how to apply "business world" lessons on reaching new audiences and explaining a complicated product in simple terms. This presentation will be a mix of lecture and facilitated discussions to that you will take home a 10 Point Plan for the finding new campers in the next 18 months.

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Little Monsters - one thing rec. organizations have in common with Lady Gaga. No, I'm not referring to our campers/participants, I mean that we have affectionate nicknames for the important people in our life! Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Recreation Leaders can learn a lot from how Lady Gaga's treats her True Fans. Learning Outcomes: #1: At the conclusion of the educational program participants will be able to identify the commitment Gaga makes to her True Fans and how easy it is to do with the families in our community. #2: At the conclusion of the educational program participants will be able to create focussed plan to build an intensive two-way relationship with the families and staff who LIVE to return to your branch or Rec Center. #3: At the conclusion participants will be able to take specific actions to build word of mouth referrals from your "Little Monsters". Originally presented at MParks2016 in Traverse City, Michigan.

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