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The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com,[object Object]
2,[object Object],Brand Advocates, Definition,[object Object],Highly-satisfied customers who pro-actively recommend brands or products without being paid to do so. ,[object Object],►Beyond like, love, or loyalty: Advocacy,[object Object]
3,[object Object],Advocates: Unique, Powerful Segment,[object Object],[object Object]
Highly Influential
Massive reachBusiness Value,[object Object]
4,[object Object],Power of Word of Mouth (WOM),[object Object],Trust,[object Object],Influence,[object Object],Impact on Sales,[object Object],Completely or somewhat,[object Object],90%,[object Object],90%,[object Object],1B+,[object Object],30%,[object Object],25%,[object Object],Sources: Nielsen, Keller-Fay Group, Forrester,[object Object],Paid Media,[object Object],Earned Media/WOM,[object Object]
5,[object Object],Boosting Digital Marketing Results,[object Object],Old World,[object Object],Results,[object Object],Consumer,[object Object],Paid Media 14% Consumers Trust,[object Object],Brand,[object Object],2%,[object Object],New World,[object Object],Consumer,[object Object],Brand,[object Object],30%,[object Object],Social Media-Powered Brand Advocates90% Consumers Trust,[object Object]
6,[object Object],5X More Valuable than Ave Customers,[object Object],$565,000,[object Object],Value of one Advocate for enterprise software company,[object Object],Advocacy Value 3X,[object Object],Spend Value 2X,[object Object],Spend Value,[object Object],Sources: Deloitte; Owen, Brooks,[object Object],Ave Customer,[object Object],Brand Advocates,[object Object]
Brand Advocates are Big Spenders,[object Object],7,[object Object],Spend 2X More than Ave. Customers on Favorite Brands ,[object Object],Source: Deloittte,[object Object]
Advocates Want to Help Others,[object Object],8,[object Object],I give my opinions online regarding products  & purchases because…,[object Object],(Strongly agree: 5 on a 1-5 PT. scale),[object Object],Source: Comscore, Yahoo!,[object Object]
9,[object Object],Advocates are Most Trusted Source,[object Object],Sources Consumers Trust,[object Object],Source: Nielsen,[object Object]
Advocates vs. Loyal Customers,[object Object],10,[object Object],Identical Offer from Brand, Dramatically Different Results,[object Object],Source: Zuberance,[object Object]
11,[object Object],Power of Advocate Offers,[object Object],Offers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands,[object Object]
12,[object Object],Social Media Amplifies Advocates,[object Object],Brand Advocates’ Reach Now Rivals Ads,[object Object],Source for Social Media Reach: Forrester,[object Object]
13,[object Object],Advocate Media is media (content) created and/or shared by Brand Advocates,[object Object],3X more trusted than paid media,[object Object],90% trust WOM; 24% trust ads,[object Object],3X more influential than paid media,[object Object],Proven to drive sales,[object Object],Highly targeted, relevant,[object Object],Sustainable,[object Object],“Advocate Media” is Digital Gold,[object Object]
14,[object Object],Top 10 things Advocates Will Do for You,[object Object],Create and publish favorable ratings & reviews,[object Object],Create and publish positive testimonials (stories),[object Object],Answer prospects’ questions, driving sales,[object Object],Defend your brand’s cherished reputation,[object Object],Share offers and content with social networks,[object Object],Help you build email lists of qualified prospects,[object Object],Drive qualified traffic into stores,[object Object],Build buzz for new products/services,[object Object],Attend and encourage others to attend online/offline events,[object Object],Provide feedback on new/envisioned products/services,[object Object],►What would you like your Advocates to do for you?,[object Object]

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