Augmented Reality: From Marketing Buzzword to a Better Consumer Experience
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This is a presentation I gave on Augmented Reality: From Marketing Buzzword To A Better Consumer Experience at GDS&M/Idea City in May, 2010
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Augmented Reality: From Marketing Buzzword to a Better Consumer Experience
- 1. Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
- 2. SHOW OF HANDS: How many of you know what Augmented Reality is?
- 3. My reaction to AR for the 1 st time…
- 6. AR is the future of how we will interact with digital information VIEW INTERACT ACCESS
- 7. Usually shown as reality in popular movies today…
- 9. AR looks cool, but is anybody actually using it?
- 11. Major advertising and marketing channels have started using AR
- 12. Especially online as branded engagements
- 13. Muscle Milk AR packaging
- 14. All the consumer needs: Decent Computer
- 15. All the consumer needs: Decent Computer Regular Web Cam
- 16. Often times a marker (or glyph):
- 17. And sometimes just an image:
- 18. Some AR executions require:
- 19. This is a barrier for the consumer
- 20. So beyond all the hype, what’s practical for AR in the here and now?
- 22. But, just because you can do AR, does that mean you should?
- 23. What makes a good execution?
- 24. Put on your “Consumer Hat” Would you hold a print magazine up to a webcam to watch a 5 minute video?
- 25. Utility is key… Are you trying to add value for the consumer or for you?
- 26. Here’s a few examples that work…
- 27. Online - THE USPS
- 28. Online - THE USPS
- 29. OOH - PSA IN AMSTERDAM
- 30. OOH - PSA IN AMSTERDAM
- 31. POP - LEGOS’ KIOSKS
- 32. POP - LEGOS’ KIOSKS
- 33. Now For The Fun Stuff… Some Actual AR Demos…
- 34. Cannonballz Augmented Reality Gaming
- 36. Cannonballz Demo
- 37. Cannonballz Demo
- 38. Webcam Social Shopper Augmented Reality Shopping
- 39. Shopping Offline Is An Emotional Experience.
- 40. Online, Not So Much.
- 42. But What If Consumers Could Have That “At The Rack” Experience, Online?
- 43. Webcam Social Shopper Demo
- 46. ZugSTAR Augmented Reality Video Conferencing
- 47. Video Conferencing & Chat Today Limited to conversation Little to no real-time interaction or collaboration
- 48. Video Conferencing + Augmented Reality = Ability to share and interact with content in real time
- 49. ZugSTAR Video
- 50. ZugSTAR Video
- 51. “ If I had asked people what they wanted, they would have said faster horses.” - Henry Ford
- 52. The Future Of AR
- 53. True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
- 55. Connected TVs Will Be A Powerful Medium
- 56. “ The best way to predict the future is to invent it.” - Alan Kay
Notes de l'éditeur
- Does it provide value for your consumers or your boss?
- Does it provide value for your consumers or your boss?
- It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) "If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford
- Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.