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1
Social Networks
For Enterprises
April 2013
Your Enterprise Social Network
Ana Fernández
Country Manager Spain
@anafernandez78
@zyncro
2
DÍDAC LEE
FOUNDER AND PRESIDENT
Although it may seem incredible, the original idea for Zyncro started
back in 2001 with igente, a cloud-based intranet that didn’t prosper
with the fall of the Dotcoms. But Dídac wasn’t discouraged. Around
2008 he returned to the idea and created a file synchronizer that
provided cloud-based access to professional and personal
documents. However, the true potential of his solution wasn’t
discovered until September 2010 when he added a microblogging
wall to Zyncro, a totally innovative idea for a file
manager/synchronizer. At the same, the “social” face and 2.0 style
started to flood the web and it was then when it was decided to give
Zyncro the collaborative and communicative functions that make it
what it is today: an intranet 2.0 or an enterprise social network. This
journey for Zyncro is what Dídac Lee, founder of the Inspirit Group,
dubs the “journey across the desert” which all startups must endure!
LLUÍS FONT
FOUNDER AND CEO
Lluís has been creating intranets/extranets since the 90s, which at the
time was done with technologies that required hundreds of
development hours. When he took over as Managing Director of the
Internet consultancy Internet AGM, the company created an intranet
generator that enabled them to build intranets in record time, saving
customers time and money.
In 2002, as CEO of NTR he wanted to give a definitive boost to out-of-
the-box intranets and created Colaboris, one of the first full intranet on
the cloud. After two years’ struggle, the project was abandoned, NTR
products grew in sales and Colaboris met with resistance from systems
directors who saw it as a threat to their costly software investments,
which were slower and less functional, as the cloud era had not yet
arrived.
At the beginning of 2010, he met Dídac and started a conversation that
resulted in two entrepreneurs combining forces in October 2010.
With the incorporation of Lluís Font as CEO of Zyncro, Dídac Lee’s innovation was combined with Lluís’s
corporate expertise and execution, the business strategy and product definition were polished, and the
marketing and sales departments were redesigned, until making Zyncro what we are today!
3
Zyncro in 2011 & 2012
The main shareholders of Inspirit are Dídac Lee and
the Carulla family. The Carulla family are the founders
and principal shareholder of the most important
foodstuff group in Spain, Agroaliment.
Caixa Capital Risc is the venture capital division of
CaixaBank banking group, one of the 25 largest banks
in Europe. CaixaBank is a shareholder in companies
such as Respol-YPF and Telefónica.
One of the most active investors in Spain with long
experience in Internet businesses. Successful
investments include myalert.com and Privalia.com,
among others.
European venture capital firm investing in top-tier
technology companies. They aim to help
entrepreneurs grow excellent, profitable companies
through proven active involvement.
Cabiedes & Partners
4
Oct-Nov:
Mexico, France
The Company: From Barcelona to the World
S1-2011 S2-2011 S1-2012 S2-2012 S1-2013
April:
Japan
June:
Brazil (hold)
Jan-Mar :
Benelux, Germany
Oct-Nov:
China, Canada
LAT. AMERICA:
Brazil, Andes &
Caribbean, South
Cone, Central America
& Scandinavia
TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / São Paulo / Mexico DF / Paris
Jan-Apr:
Italy
5
Company Presentation
& Value Proposition
6
Intranet 1.0: possibly useful,
but boring, little use, and not
very user-friendly.
Social Networks are seen to be
more as something that makes
employees less productive. In
many companies, Facebook
access has been cut.
Shy business use of social
networks, very little in B2B.
Only consumer-oriented
companies use B2C social
networks.
Social media in good form:
bloggers confirm that they
are the 5th power.
Twitter incites democratic
revolution, but some
companies hardly use it.
What is happening? (I)
7
Persistent Corporate Problem? (II)
INFORMATION IS NOT FLOWING TOP-DOWN
INFORMATION
& COLLABORATION SILOS
8
The Solution
(Value proposition)
9
ENTERPRISE SOCIAL NETWORKS WILL BE
BACKBONE OF CORPORATE COMMUNICATION
IN COMPANIES IN LESS THAN 4 YEARS
Companies
are erecting
in-house social
networks
Troy McKaskle
is an evangelist for
Symantec's internal
network, Chatter,
which he says helps
employees with a
range of issues.
Peter DaSilva for The New York Times
www.nytimes.com
Gartner
reveals five
social software
predictions for
2012 and
beyond
www.gartner.com
10
Zyncro from Chaos to Order
FORUM
BLOG
Current Information Flow
INFOXICATION + CHAOS
Zyncro’s Activity Stream
RIGHT INFORMATION FLOW + ORDER
11
The “Must” of Enterprise Social Networks
WHAT DO WE NEED TO LEVERAGE THE POTENTIAL
OF SOCIAL NETWORKS WITHIN COMPANIES?
Easy
implementation
Control SecurityEase
of use
12
Product
&
Technology
13
Enterprise
Social
Networks
Private
Social
Networks
Zyncro Core Product
Zyncro Flavors
Internal communities act as a virtual forum for employees
within an enterprise to share their insights, interests and
contributions about a shared topic of interest. Internal
communities are aimed at participants outside the
organization, including customers, suppliers, partners.
Internal communities generally support loosely directed or
non-directed exploration of high-level shared interests,
rather than focusing on specific projects or operational
issues, which are better served by team work spaces or
specific applications.
External communities create virtual places for collaboration
among people and organizations in the market “ecosystem”
outside the enterprise, including prospects, customers, suppliers,
partners, influencers and even competitors, occasionally. People
participate in external communities because of common interests
and commitments. They develop trust within the community (or
leave). Participants can include employees from the sponsoring
enterprise who act on their own or with employer support, but
the bulk of participants (and the sense of community ownership)
comes from outside the enterprise.
Social Intranet Client/Customer Engagement
14
Private
Social
Networks
Private Social Networks
Products
Services
Multiple
devices
Social
networks
Geolocation
Potential
customer
Sales team
Advertising
CRM
Data
warehouse
Business
intelligence
AD
Customer
15
Private Social Networks
BUSINESS
COMMUNITIES
WITH ZYNCRO:
Barcelona Chamber
of Commerce
Conferences Discounts
Personalized
financial
products
Legal
advice
16
Private Social Networks
Personalized
offers
Mobile
Financial
17
18
Enterprise Social Networks
19
Enterprise Social Networks
File
sharing
Agenda
20
Enterprise Social Networks
SOCIAL
DASHBOARD
Personal
Statistics
(Last 30 days)
21
Enterprise Social Networks
App On
22
ZyncroApps and Integrations
Develop and
integrate all
sorts of apps
in Zyncro
With ZyncroApps, it is possible
to integrate external tools
or develop new applications
within Zyncro.
ZyncroApps/API technology allow
any third party company to create
new applications and connect
other software desktop, server or
in the cloud.
ZyncroApps are easy to develop in
JavaScript, HTML and CSS.
23
Accessibility
• Outlook Plugin
• Widget Windows
Social Information Management
• Captio
• Quote
• Chat
ZyncroApps and Integrations
Activity Streams
• Salesforce Chatter
Documents & Files
• Dropbox
• Google Drive
• SharePoint Connector
24
ZyncroApps and Integrations
25
Enterprise & Private Social Networks
Access from multiple devices
26
Complete Personalization
White label
(Private Brand)
27
Customers
28
Notable Customers
29
Acento Rural
IT
IT
BANKING
BANKING
HOS.
& FOOD
HOS.
& FOOD
Notable Customers
30
Captura de pantalla 2012-08-01 a la(s) 10.42.20
Notable Customers
INSURANCE
INSURANCE
PUBLIC ADMIN.
NGO
AUTOMOBILE
INDUSTRY,
LOGISTICS &
CONSTRUCTION
31
Notable Customers
RETAIL
HEALTH&PHARM
HR
32
Zyncro in Figures
33
Facts & Figures
Customizable
Platform for any
Mobile OS (iOS,
BlackBerry, Android &
Windows 8)
Deployments
On-premise and
Private Cloud
+ Powerful API
Full adaptation and
customization
200.000 Users 500 Corporate
customers
50 Partners
around the world
50 ZyncroApps
90 Employees
3434
SPAIN
FRANCE
GERMANY,
SWITZERLAND,
AUSTRIA
EUROPE
ITALY
SWEDEN
NORWAY
DENMARK
USA
ECUADOR, PERU
BRASIL
COLOMBIA
AMERICA
CHILE,
ARGENTINA
MEXICO
URUGUAY
VENEZUELA JAPAN
CHINA
ASIA
COSTA RICA,
PANAMA,
GUATEMALA,
NICARAGUA
BENELUX
Available in
English, Spanish,
Mexican Spanish,
French, Portuguese,
Italian, German,
Japanese, Chinese,
Dutch, and Catalan
Zyncro in the world
Business Activity in 27 Countries
35
Partners
36
● Best Startup EuroCloud Europe 2012
● Young Bully, Bully Awards 2011 & 2012
● Emprendedor XXI Award (finalists) 2012
● European Business Awards (finalists) 2012
● Innovation Award – COETT 2012
● BDigital for Digital Innovation 2011
● National Internet Award 2011
8 awards in 2 years!
Awards
37
Our Future:
New Zyncro
38
Who wants to fight against a 3.000 pounds monster?
39
NOT ZYNCRO! We want to be its ally
40
Welcome to Zyncro+ (coming very soon)
The “Business Software Aggregator”
Zyncro+ is capable of integrating any software...
social, transactional, in the cloud or on server
41
With Zyncro+, these are our allies...
42
With Zyncro+, everything will be mobile...
43
Integrating any kind of technology...
and many more…
44
Zyncro+: One step ahead in Social Business
45
Why Zyncro?
High ROI for companies in
terms of communication,
collaboration, and productivity
Ease of use
Turnkey solution with fast
project implementation
Fast development of all kinds
of white-label mobile/tablet
apps
Create personalized apps that
operate on Zyncro, our
ZyncroApps
Integration with any corporate system
or cloud app using Zyncro’s API
3 installation modes: cloud, private
cloud, and on-premises
Available in English, Spanish, Brazilian,
Portuguese, French, Italian, Japanese,
German, Chinese & Dutch
Zyncro + the only Business Aggregation
tool for Enterprise Social Networks,
letting companies access all social
information from a central point
And it’s completely Private Brand!
46
WWW.ZYNCRO.COM
Twitter: @zyncro
blog: en.blog.zyncro.com

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Slot del Emprendedor Ana Fernández IDC Cloud 2013

  • 1. 1 Social Networks For Enterprises April 2013 Your Enterprise Social Network Ana Fernández Country Manager Spain @anafernandez78 @zyncro
  • 2. 2 DÍDAC LEE FOUNDER AND PRESIDENT Although it may seem incredible, the original idea for Zyncro started back in 2001 with igente, a cloud-based intranet that didn’t prosper with the fall of the Dotcoms. But Dídac wasn’t discouraged. Around 2008 he returned to the idea and created a file synchronizer that provided cloud-based access to professional and personal documents. However, the true potential of his solution wasn’t discovered until September 2010 when he added a microblogging wall to Zyncro, a totally innovative idea for a file manager/synchronizer. At the same, the “social” face and 2.0 style started to flood the web and it was then when it was decided to give Zyncro the collaborative and communicative functions that make it what it is today: an intranet 2.0 or an enterprise social network. This journey for Zyncro is what Dídac Lee, founder of the Inspirit Group, dubs the “journey across the desert” which all startups must endure! LLUÍS FONT FOUNDER AND CEO Lluís has been creating intranets/extranets since the 90s, which at the time was done with technologies that required hundreds of development hours. When he took over as Managing Director of the Internet consultancy Internet AGM, the company created an intranet generator that enabled them to build intranets in record time, saving customers time and money. In 2002, as CEO of NTR he wanted to give a definitive boost to out-of- the-box intranets and created Colaboris, one of the first full intranet on the cloud. After two years’ struggle, the project was abandoned, NTR products grew in sales and Colaboris met with resistance from systems directors who saw it as a threat to their costly software investments, which were slower and less functional, as the cloud era had not yet arrived. At the beginning of 2010, he met Dídac and started a conversation that resulted in two entrepreneurs combining forces in October 2010. With the incorporation of Lluís Font as CEO of Zyncro, Dídac Lee’s innovation was combined with Lluís’s corporate expertise and execution, the business strategy and product definition were polished, and the marketing and sales departments were redesigned, until making Zyncro what we are today!
  • 3. 3 Zyncro in 2011 & 2012 The main shareholders of Inspirit are Dídac Lee and the Carulla family. The Carulla family are the founders and principal shareholder of the most important foodstuff group in Spain, Agroaliment. Caixa Capital Risc is the venture capital division of CaixaBank banking group, one of the 25 largest banks in Europe. CaixaBank is a shareholder in companies such as Respol-YPF and Telefónica. One of the most active investors in Spain with long experience in Internet businesses. Successful investments include myalert.com and Privalia.com, among others. European venture capital firm investing in top-tier technology companies. They aim to help entrepreneurs grow excellent, profitable companies through proven active involvement. Cabiedes & Partners
  • 4. 4 Oct-Nov: Mexico, France The Company: From Barcelona to the World S1-2011 S2-2011 S1-2012 S2-2012 S1-2013 April: Japan June: Brazil (hold) Jan-Mar : Benelux, Germany Oct-Nov: China, Canada LAT. AMERICA: Brazil, Andes & Caribbean, South Cone, Central America & Scandinavia TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / São Paulo / Mexico DF / Paris Jan-Apr: Italy
  • 6. 6 Intranet 1.0: possibly useful, but boring, little use, and not very user-friendly. Social Networks are seen to be more as something that makes employees less productive. In many companies, Facebook access has been cut. Shy business use of social networks, very little in B2B. Only consumer-oriented companies use B2C social networks. Social media in good form: bloggers confirm that they are the 5th power. Twitter incites democratic revolution, but some companies hardly use it. What is happening? (I)
  • 7. 7 Persistent Corporate Problem? (II) INFORMATION IS NOT FLOWING TOP-DOWN INFORMATION & COLLABORATION SILOS
  • 9. 9 ENTERPRISE SOCIAL NETWORKS WILL BE BACKBONE OF CORPORATE COMMUNICATION IN COMPANIES IN LESS THAN 4 YEARS Companies are erecting in-house social networks Troy McKaskle is an evangelist for Symantec's internal network, Chatter, which he says helps employees with a range of issues. Peter DaSilva for The New York Times www.nytimes.com Gartner reveals five social software predictions for 2012 and beyond www.gartner.com
  • 10. 10 Zyncro from Chaos to Order FORUM BLOG Current Information Flow INFOXICATION + CHAOS Zyncro’s Activity Stream RIGHT INFORMATION FLOW + ORDER
  • 11. 11 The “Must” of Enterprise Social Networks WHAT DO WE NEED TO LEVERAGE THE POTENTIAL OF SOCIAL NETWORKS WITHIN COMPANIES? Easy implementation Control SecurityEase of use
  • 13. 13 Enterprise Social Networks Private Social Networks Zyncro Core Product Zyncro Flavors Internal communities act as a virtual forum for employees within an enterprise to share their insights, interests and contributions about a shared topic of interest. Internal communities are aimed at participants outside the organization, including customers, suppliers, partners. Internal communities generally support loosely directed or non-directed exploration of high-level shared interests, rather than focusing on specific projects or operational issues, which are better served by team work spaces or specific applications. External communities create virtual places for collaboration among people and organizations in the market “ecosystem” outside the enterprise, including prospects, customers, suppliers, partners, influencers and even competitors, occasionally. People participate in external communities because of common interests and commitments. They develop trust within the community (or leave). Participants can include employees from the sponsoring enterprise who act on their own or with employer support, but the bulk of participants (and the sense of community ownership) comes from outside the enterprise. Social Intranet Client/Customer Engagement
  • 15. 15 Private Social Networks BUSINESS COMMUNITIES WITH ZYNCRO: Barcelona Chamber of Commerce Conferences Discounts Personalized financial products Legal advice
  • 17. 17
  • 22. 22 ZyncroApps and Integrations Develop and integrate all sorts of apps in Zyncro With ZyncroApps, it is possible to integrate external tools or develop new applications within Zyncro. ZyncroApps/API technology allow any third party company to create new applications and connect other software desktop, server or in the cloud. ZyncroApps are easy to develop in JavaScript, HTML and CSS.
  • 23. 23 Accessibility • Outlook Plugin • Widget Windows Social Information Management • Captio • Quote • Chat ZyncroApps and Integrations Activity Streams • Salesforce Chatter Documents & Files • Dropbox • Google Drive • SharePoint Connector
  • 25. 25 Enterprise & Private Social Networks Access from multiple devices
  • 30. 30 Captura de pantalla 2012-08-01 a la(s) 10.42.20 Notable Customers INSURANCE INSURANCE PUBLIC ADMIN. NGO AUTOMOBILE INDUSTRY, LOGISTICS & CONSTRUCTION
  • 33. 33 Facts & Figures Customizable Platform for any Mobile OS (iOS, BlackBerry, Android & Windows 8) Deployments On-premise and Private Cloud + Powerful API Full adaptation and customization 200.000 Users 500 Corporate customers 50 Partners around the world 50 ZyncroApps 90 Employees
  • 34. 3434 SPAIN FRANCE GERMANY, SWITZERLAND, AUSTRIA EUROPE ITALY SWEDEN NORWAY DENMARK USA ECUADOR, PERU BRASIL COLOMBIA AMERICA CHILE, ARGENTINA MEXICO URUGUAY VENEZUELA JAPAN CHINA ASIA COSTA RICA, PANAMA, GUATEMALA, NICARAGUA BENELUX Available in English, Spanish, Mexican Spanish, French, Portuguese, Italian, German, Japanese, Chinese, Dutch, and Catalan Zyncro in the world Business Activity in 27 Countries
  • 36. 36 ● Best Startup EuroCloud Europe 2012 ● Young Bully, Bully Awards 2011 & 2012 ● Emprendedor XXI Award (finalists) 2012 ● European Business Awards (finalists) 2012 ● Innovation Award – COETT 2012 ● BDigital for Digital Innovation 2011 ● National Internet Award 2011 8 awards in 2 years! Awards
  • 38. 38 Who wants to fight against a 3.000 pounds monster?
  • 39. 39 NOT ZYNCRO! We want to be its ally
  • 40. 40 Welcome to Zyncro+ (coming very soon) The “Business Software Aggregator” Zyncro+ is capable of integrating any software... social, transactional, in the cloud or on server
  • 41. 41 With Zyncro+, these are our allies...
  • 42. 42 With Zyncro+, everything will be mobile...
  • 43. 43 Integrating any kind of technology... and many more…
  • 44. 44 Zyncro+: One step ahead in Social Business
  • 45. 45 Why Zyncro? High ROI for companies in terms of communication, collaboration, and productivity Ease of use Turnkey solution with fast project implementation Fast development of all kinds of white-label mobile/tablet apps Create personalized apps that operate on Zyncro, our ZyncroApps Integration with any corporate system or cloud app using Zyncro’s API 3 installation modes: cloud, private cloud, and on-premises Available in English, Spanish, Brazilian, Portuguese, French, Italian, Japanese, German, Chinese & Dutch Zyncro + the only Business Aggregation tool for Enterprise Social Networks, letting companies access all social information from a central point And it’s completely Private Brand!