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Car Motoring Magazine
Andrew Hull
My Brief
You have been commissioned by the
Northern Echo to produce a new magazine
or newspaper product. Your product could
be in any style or genre but it must be self
financed through sales or advertising. You
must also produce your magazine for a
specified audience segment within the 16 to
25 age group.
How to meet the brief…
 To make sure I am able to meet my brief I
have done the following
-Make sure the quality is to the highest
standard
-Car motoring magazine for 16-25 year olds
-a gap in the market and is commercially
viable
-self financed through sales and advertising
Pictures which relate to TA
Things to take into
consideration
 Secondary Audience
The secondary audience for my magazine
will include the northern echo readers,
parents and siblings. In order to avoid
offence and ensure the secondary
audience are happy there will be very little
taboo if so mild and no inappropriate
content which could be offensive or contain
nudity.
Things to consider
Constraints- the press complaints commission
The IPSO is a body who deals with complaints
from members of the public about the content
of magazines and newspapers. There are 16
codes that must be followed by magazines and
newspapers. The IPSO look into complaints
that have been made by individuals who
believe that the code has been breached.
To ensure I do not break any of the codes I
have created 5 Golden Rules I must follow…
Things to consider..
1
2
3
4
5
It is very important to make sure that informed consent is given before
questioning, photographing or publishing information about an individual.
To make sure trespassing doesn’t occur I will gain check with the land owner
to be allowed to access the area and to take photographs on it.
I will be considerate and caring when discussing sensitive topics such as
illness, shock and grief. To make sure no information which could offend
them is released.
I must ensure all information is confidential therefore not giving out
information about an individual e.g. name, age and race. Unless permission
is given.
I must ensure that all information about a topic, individual or organisation
that is published is accurate and not false.
My USP
 My Usp is that magazine contains
affordable nice modified cars which my
target audience can afford unlike other
magazines e.g. Topgear. It is aimed
more at the younger target audience
with less money.
Briefing my idea
 I briefed my idea which involved
discussing the genre design, target
audience and article ideas and I gained
this feedback
Good ideas, which other magazine
have never used and unusual articles.
Genre is unique and no magazines
have same ideas
Genre Research..
Genre Research…
Bright Lively Colours
Active Layout
Bold fonts
Different Angles
Different Fonts
Images which are
relative to TA
How it will
affected my
design of my
magazine
- Colours
- Sell lines
- Fonts
- Imagery
Genre Research…
Genre Research…
Colourful
Active
imagery
Active
layout
Easy to
read fonts
Quotes
Breakout
boxes
How it will
affected
my design
of my
magazine
- Colours
- Sell
lines
- Fonts
- Imager
y
Colours
This is the set of colours which I am going to stick throughout my
magazine making sure that the imagery links in to it as well.
Mock ups
Mock ups
Mock ups
The goods
Clear layout
Suitable colours
Imagery relates to ta
and magazine
Easy to read font
The bads
Too many images
No text on one side
Too much of one colour
(red)
Mock upsThe goods
Clear layout
Colours in images stand
out
Easy to read font
Header nice and big
easy to read
The bads
Not many images
Background colour bit
boring
Too simple
The name…
 Low And Slow
Not too long, still nice and short
Can relate to genre and ta
Catchy and rhymes
Memorable
Different to other magazines names
My Aims
Low And Slow
Readers and ta are able to relate to the
name
Its catchy so it will stick in your mind
Unique no magazine focuses on modified
cars for 17-24 year olds
Article are different and never been done
before
Overall Product
 Front Cover
 Contents Page
 Article 1- Are Boy Racers Dead?
 Article 2- Is The Classic Car Scene
Coming Back?
 Article3- How To Modify Your Car For
Under £1000!
Article Details
Images- Active and window to future self
Layout-clear, simple and professional
Fonts- bold, easy to read and simple
Colours- bright colours and not to bold
Article Details
Images- Active and window to future self
lots of action moving shots
Layout-clear, simple and professional
easy to read and follow
Fonts- bold, easy to read and simple
Colours- simple colours which aren't to
eye catching
Article Details
Article Details
Article Details
Conclusion
Printing costs
Personnel rates
Personnel expenditure
Equipment costs
Total expenditure
Advertising prices
Predicted sales income
Total income
My brief
“You have been commissioned by the
Northern Echo to produce a new magazine
or newspaper product. Your product could
be in any style or genre but it must be self
financed through sales or advertising. You
must also produce your magazine for a
specified audience segment within the 16 to
25 age group.”

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Lowandslowpowerpoint

  • 2. My Brief You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.
  • 3. How to meet the brief…  To make sure I am able to meet my brief I have done the following -Make sure the quality is to the highest standard -Car motoring magazine for 16-25 year olds -a gap in the market and is commercially viable -self financed through sales and advertising
  • 5. Things to take into consideration  Secondary Audience The secondary audience for my magazine will include the northern echo readers, parents and siblings. In order to avoid offence and ensure the secondary audience are happy there will be very little taboo if so mild and no inappropriate content which could be offensive or contain nudity.
  • 6. Things to consider Constraints- the press complaints commission The IPSO is a body who deals with complaints from members of the public about the content of magazines and newspapers. There are 16 codes that must be followed by magazines and newspapers. The IPSO look into complaints that have been made by individuals who believe that the code has been breached. To ensure I do not break any of the codes I have created 5 Golden Rules I must follow…
  • 7. Things to consider.. 1 2 3 4 5 It is very important to make sure that informed consent is given before questioning, photographing or publishing information about an individual. To make sure trespassing doesn’t occur I will gain check with the land owner to be allowed to access the area and to take photographs on it. I will be considerate and caring when discussing sensitive topics such as illness, shock and grief. To make sure no information which could offend them is released. I must ensure all information is confidential therefore not giving out information about an individual e.g. name, age and race. Unless permission is given. I must ensure that all information about a topic, individual or organisation that is published is accurate and not false.
  • 8. My USP  My Usp is that magazine contains affordable nice modified cars which my target audience can afford unlike other magazines e.g. Topgear. It is aimed more at the younger target audience with less money.
  • 9. Briefing my idea  I briefed my idea which involved discussing the genre design, target audience and article ideas and I gained this feedback Good ideas, which other magazine have never used and unusual articles. Genre is unique and no magazines have same ideas
  • 11. Genre Research… Bright Lively Colours Active Layout Bold fonts Different Angles Different Fonts Images which are relative to TA How it will affected my design of my magazine - Colours - Sell lines - Fonts - Imagery
  • 13. Genre Research… Colourful Active imagery Active layout Easy to read fonts Quotes Breakout boxes How it will affected my design of my magazine - Colours - Sell lines - Fonts - Imager y
  • 14. Colours This is the set of colours which I am going to stick throughout my magazine making sure that the imagery links in to it as well.
  • 17. Mock ups The goods Clear layout Suitable colours Imagery relates to ta and magazine Easy to read font The bads Too many images No text on one side Too much of one colour (red)
  • 18. Mock upsThe goods Clear layout Colours in images stand out Easy to read font Header nice and big easy to read The bads Not many images Background colour bit boring Too simple
  • 19. The name…  Low And Slow Not too long, still nice and short Can relate to genre and ta Catchy and rhymes Memorable Different to other magazines names
  • 20. My Aims Low And Slow Readers and ta are able to relate to the name Its catchy so it will stick in your mind Unique no magazine focuses on modified cars for 17-24 year olds Article are different and never been done before
  • 21. Overall Product  Front Cover  Contents Page  Article 1- Are Boy Racers Dead?  Article 2- Is The Classic Car Scene Coming Back?  Article3- How To Modify Your Car For Under £1000!
  • 22. Article Details Images- Active and window to future self Layout-clear, simple and professional Fonts- bold, easy to read and simple Colours- bright colours and not to bold
  • 23. Article Details Images- Active and window to future self lots of action moving shots Layout-clear, simple and professional easy to read and follow Fonts- bold, easy to read and simple Colours- simple colours which aren't to eye catching
  • 36. My brief “You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.”

Editor's Notes

  1. ----- Meeting Notes (08/12/2014 13:59) ----- feedback