1. NEW CONTENTS PAGE
EVALUATION…

2. In what ways does your product use, develop or challenge forms and conventions of
real media products?
Due to the negative audience feedback I received from the previous
contents page I created which I tried to incorporate from the layout
of an Vibe magazine contents page I created a new contents page.
Looking at other magazines I found contents pages usually had a lot
going on in terms of the layout and therefore wanted my magazine
to reflect this.
Here is an idea of the type of layout I have tried to incorporate from
another magazine….
You can see here that
my contents page is
reflective in terms of the
layout of an actual
magazine contents
page, this can be seen
through the varied
position of pictures and
text and generally
through the fact that my
magazine contents page
looks like there is a lot
going on.

3. Contents page Title- I have kept my title, simple and eye-catching using the Gills Sans Ultra Like my title this title is very
Bold font. I feel white is a colour associated with hip hop as it reflects the “cool” “calm” simple, also again it is placed at the
aspects of it therefore I coloured the word Contents in white. For both the contents page top in the centre making it easier for
title and the Mast Head I used the same font. This was to keep a constant continuity of the audience to navigate
the magazine allowing it to look like the same magazine, a vital convention of magazines. I themselves, again the title for this
continued with the Gills Sans Ultra Bold text as I felt it looked simple but effective. Also it masthead is very bold and simple.
made it easier to stick to my house style as I used this text for the mast head. It also
seems to be a font which has the cool aspect and feel due to the way it looks. Although
the font for the contents text remained the same I changed the colours to cause my
magazine to look more diverse. I felt adding the gold outer glow to the word contents
caused it to look more professional and improved the basic appearance; gold is a colour
which depicts wealth, money and bling factors heavily associated with hip hop, I felt the
gold would cause aspirers to feel as though the content within my contents page was
these factors persuading them to read on and as a result attracting my audience. Finally I
have placed the title contents in the middle of the page, this causes it to draw the
audience in and makes it easier for the audience to navigate themselves.
Issue Number and Date- This is basic information about the magazine
which keeps the audience informed, it also allows them to be up to
date with the magazine. On other magazines I found that the Issue As you can see here the issue number and date is near
number and date was usually near the contents title, I kept with this the title that is referring to the contents page.
convention by placing my issue number and date just above the
contents title where it is clear, concise and easy to identify.

4. Editors comment- I found that the editors
comment was a convention used on some
magazines and as a result used an editors
comment on my contents page. Editors
comments are an effective way of attracting the
audience as they build up a sort of relationship
between the editor and audience, this
relationship therefore causes the audience to
purchase the magazine again For the comment I
used a white background to cause it to stand
out, furthermore I added a signature to cause it
to look genuine. Furthermore reading the editors
comment gives the audience a brief idea of the
magazine as a whole and as a result determines
whether or not they read on.

5. Page numbers- On other magazines I As I have chosen to sell the hip hop genre within
found page numbers were distinguished
from the text in order to cause the my magazine I have tried to comply with factors
magazine to appear clearer and to allow related to people in to hip hop and therefore
the audience to navigate more have tried to imitate and reflect their idiolect by
easily, this would be done by causing the
page numbers to be bolder than the text using the word swag to represent the clothing
or changing the colour of the page section within my magazine instead of clothing,
numbers, as you can see I have done this swag is a word used a lot within hip hop and
by colouring the text white and the page
numbers. Furthermore when deciding defines an individuals appearance ,style, or the
what page each topic would go on I had way he or she presents them selves. This has
to be careful as I found featured articles allowed me to keep my magazine specific to its
were usually placed in the forties, fifties
and sixties and I have therefore audience.
numbered my articles in accordance to
this. On other magazines I found that articles and other
topics within the magazine were put together in
categories and split up based on these categories, to
conform with this convention I clearly labelled the
subheadings for each of these categories by adding a
white box behind the subheading representing each
category, this not only caused my magazine to look
more colourful, diverse and therefore attractive but
also made it clear and concise and easier for the
audience to find specific articles and topics.

6. FREEBIE IMAGE
For the image on my magazine I feel I have
On the front cover of my magazine I advertised a free developed codes and conventions of a magazine as
CD cover that would be present within my well as made use of them, I have conventionally
magazine, freebies are an effective way of attracting placed the image by the article it represents which
the audience as they lure them in to buying the has made it clear that the article is representative of
magazine. I placed the actual CD on the contents this image, I also found that when articles were
page, this actually challenged a convention of music accompanied by certain images the background of
magazines as CD’s are usually placed on the cover. the article would be different from the background
Placing the CD on the contents page enabled me to of the rest of the articles, I therefore coloured the
increase the content I included on the front cover of background of the article for this image white. I feel
the magazine, I felt that having more content on the I have developed conventions of a magazine by my
cover of my magazine made it more interesting image being a form of advertising as well as an image
increasing the chances of the audience being accompanying an article, this would as a result allow
attracted. me to advertise and promote a product as well.

7. How does your media product represent particular social groups?
Idiolect- Here the word swag has been used as a sub
heading to represent clothing within my magazine. As Here you can see the word swag has
my magazine is represented at the younger target been used in another popular hip hop
market specifically people in to hip hop I have tried to magazine aimed at the younger
imitate their speech and dialect which has allowed target, here it is also representing the The image on the contents
me successfully represent them and enabled them to clothing section within the magazine. page of my magazine is of a
relate to my magazine. Nike trainer, there are
elements within this image
which represent my social
group. The trainer is a
designer brand, through
research I found that
designer brands are a
significant aspect of the hip
hop genre and are adored
as well as worn by aspirers.
Props- Here you can see my artist is wearing a Here is an image from a Using this trainer has as a
cap, this represents my social group as hip hop stars popular hip hop magazine on result enabled me to
and aspirers usually include caps as part of their which the model is wearing a represent my target
attire. This ha in turn allowed me to imitate the cap. audience through
clothing of my social group and as a result allowed
me to represent them as well as allow them to
appearance and what they
relate to my magazine. like.

8. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
As my magazine is of the hip hop genre, a genre I feel is very much associated with street life, I feel my magazine will be
targeted at the younger market aged between 16-24. This is because people in to hip hop are usually very young and
current, as I have previously mentioned they tend to follow the trend. Typical hip hop aspirers would be in to my
magazine, they would be very much in to designer clothes and having the latest gadgets. As my audience would be in to
current gadgets and clothes I feel a suitable advert in my magazine (if I had one) would be of a pair of designer
trainers, clothes or even the latest gadgets. Adverts are an important part of a magazine as they provide the money for
the magazine to actually be made. Although hip hop is considered very much an urban genre and aimed more at people
within these areas (due to its origins and lifestyle) I feel people from other social classes may be attracted to my
magazine, these could be aspirers from the upper class market increasing my target audience.
Age 16-24
Gender- Male and Female
Ethnicity- I believe my magazine will appeal to a number of
ethnic groups as todays youngsters seem to have created a
culture of their own which hip is a part of, this culture does
not take in to consideration peoples ethnicities.

9. The audience for
my media product
would clearly be
people who are in Designer trainers-
to hip hop due to Nike is a brand
the house style I particularly popular
have selected with the younger
gold, red, white generation especially
and black. Gold is a youngsters in to hip
colour which hop, this as a result is
depicts wealth and another element
power, white is a which shows my
colour which product is for people
represent in to hip hop.
cool, black
portrays style
power and
authority and
finally red portrays
danger and
rebellion which is
usually considered
cool. These are all
aspects which the
hip hop genre is
comprised of and
as a result
represent my
audience who my
media product is
for.

10. How did you attract/address your audience?
For the contents title I added a I have made my
gold outer glow, I felt this magazine clear and
described and represented the concise by adding white
content within my contents page backgrounds to the
like gold, this was important as subheadings which
gold is a colour which represents represent each
wealth and bling which are section, this would in
significant elements within hip turn make my magazine
hop, I felt this was effective as it easy to understand and
would as a result attract the navigate, the easier the
audience as they would feel magazine to navigate
what they are reading is very the happier my target
valuable. audience further
attracting my audience.
Through research I found that hip hop
aspirers are in to designer brands, I Freebie- On the cover of my
therefore used this to my advantage by magazine I advertised a free
having a designer trainer on my contents CD within my
page, this allowed me to address as well magazine, through research I
as attract my audience as people within found that freebies were an
hip hop usually aspire to be wealthy and effective way of luring
to fulfil this aspiration wear and adore people in to buying products
designer brands, as a using a trainer has as people love receiving
allowed me to address my target things for free, using this
audience by representing them as well freebie has therefore
as attract them by including within my allowed me to attract my
magazine what they like. audience through enticing
them in to buying my
magazine.