Adidas is one of the no.1 sports Brand

2. Company History The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. In 1948, though, Rudolf decides to start its own company named Puma. That's when, in 1949, Adolf comes up with the three stripes and changes his company's name to Adidas ('Adi' from his nickname and 'Das' from Dassler). Theyfirstnamedthebrand "DasslerShoes"

3. Short Company Profile

5. 2) GOOD BONDING.

6. 3) NO NEED PRIMER FOR SCREEN PRINTING.

7. 4) USING WATER BASED INK AND ADHESIVE.

8. 5) NO NEED PRIMER FOR H/F WELDING PROCESS.

9. 6) ENVIRONMENTALLY FRIENDLY PRODUCT.

10. 7) COMPETITIVE PRICE.

11. 8) STABILITY FOR PHYSICAL PROPERTIES.HIGH QUALITY (CUTTING,BONDING,SHAPE) GLOBALIZATION BEST DELIVERY (PRODUCTION FACILILIES) COMPETITIVE PRICE (RAW MATERIAL)

12. FUTURE PLAN MANAGEMENT FOR ADIDAS QUALITY UP IN RAW MATERIALS MANAGE OF TRACKING 1.VARIETY OF TPU GRADE 2. PROGRESSIVE DEVELOPMENT 3. INNOVATIVE DESIGN 1. CONSISTENT THICKNESS 2. CLEAN & PURE SURFACE 3. GOOD PHYSICAL PROPERTIES 4. COLOR & TRANSPARENCE ADIDAS FOOTWEAR CLOTHS/BAGS THE WORLDBEST BRAND 1. ORIGINAL CONCEPT 2. BEST QUALITY 3. CUSTOMER SATISFACTION 4. CREATE NEW MARKET

13. Marketing Product Life Cycle What are the channel management implications during each stage? Introduction Growth Maturity Saturation Absolute decline

14. Pricing in Channel Management Cost Market Competition Channels

15. Brand Identity Prism - Adidas Physical product Sports and fitness Personality Traditional, Conser- vative, Collective Culture European Traditional Relation Quality and Heritage Self-Image Relates more to competing than to winning Reflection True sportsmanship Strong work ethic A good team player

16. SOWT Analysis: A SWOT analysis comprise of strength, Weakness, Opportunity and Threats. This four trends are analyze below

17. Select Pricing Method “3 Cs” Customer Demand Cost Function Competitors Prices

18. Pricing Strategies Skimming High-End Products Introduction Stage of the PLC Adidas / Fathead Penetration Pricing Generates Trials

19. Pricing Strategies Value Pricing - EDLP Wal-Mart – good example of EDLP? Competitive Pricing Compete on other product attributes

20. Pricing Policies Price-Quality Inferences Price Cues Variable Pricing Fixed Pricing Product-Line Pricing Promotional Pricing Bundling

21. Slogan slogan for Adidas. Impossible is Nothing" is the current mainstream marketing

22. Blue Ocean Strategy: How to stick out in a crowd For major product and service categories, commoditization seems inevitable….In overcrowded industries, differentiating brands becomes harder in both economic upturns and downturns. (Blue Ocean Adidas jumping into Blue Oceans feet first

23. Our Mission The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position. We are dedicated to consistently delivering outstanding financial results.

25. Global Brands Strategy Global Sales Strategy

26. Basic Data The adidas AG share is listed on the "Deutsche Börse" stock exchange in Frankfurt. The stock is part of the DAX-30 index, which includes only the largest German companies listed.

27. Investor Relations Adidas Group Investor Relations! Here you will find all information about the Group's key figures, the share, strategy and financial events

28. All main locations Adidas Group Headquarters Adidas International Marketing B.V.Atlas Complex, Africa Building

29. Adidas America, Inc.adidas Village TaylorMade-adidas Golf

30. Adidas Sourcing Limited Adidas Latin America, S.A.Business Park

31. CHRONOLOGY 1948:Founded by Adolph (Adi) Dassler 1953: Introduces first track shoe with interchangeable spikes 1954:German National team wins Soccer's World Cup in adidas shoes 1963:Adidas begins producing balls 1967:Produces their first track suit 1972:Trefoil trademark is introduced

32. 1978:Adi Dassler dies at age 78 and is inducted into the Sporting Goods Industry Hall of Fame 1984:Adi's wife Kathe dies and his son Horst takes over the company 1993:Merges with Sports, Inc. 1997:Acquires the French company Salomon and changes the corporate name to adidas-Salomon AG

33. Store location photograph at

34. Most Expensive Adidas Men and Women Shoes

35. Jersey Pants T-Shirt Polo Shirt Watches Shirt Top Jacket Women cloth Boots Black Winter Hat Cap

37. Tennis

38. Golf

39. Cricket

40. Basketball

41. Lacrosse

42. Rugby

43. Gymnastics

44. Skateboarding

46. ADVERTISING METHOD & MEDIA SELECTION Advertising Media Infomercials

47. Old Adidas poster Major League Soccer

48. Sport-Highlights 2004 EURO 2004

49. Kooperation mit der FIFA bis 2014

50. Thank you for Your attention!