CHANEL brand analyses presentation

Company profile,[object Object],Headquarters,[object Object],Greater New York City Area,[object Object],Industry,[object Object],Luxury Goods & Jewelry,[object Object],Type,[object Object],Privately Held,[object Object],Status,[object Object],Operating,[object Object],Company Size,[object Object],1001-5000 employees,[object Object],Founded,[object Object],1909,[object Object],Website,[object Object],http://www.chanel.com,[object Object]

FOUNDER,[object Object],Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Century.,[object Object]

HISTORY,[object Object],Type Privately held Industry fashion Founded 1909 / 1910 Founder(s)Gabrielle "Coco" Chanel Headquarters ,[object Object],Paris, France,[object Object],135 Avenue Charles de Gaulle92521 Neuilly-sur-Seine Cedex Area served Worldwide Key people Alain Wertheimer, co-ownerHead designer Products haute couture, Perfume, Jewelers, Fashion accessory,[object Object]

Worker of chanel,[object Object],Karl Lagerfeld is a German fashion designer, artist and photographer based in Paris, France. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel. ,[object Object]

Target customer ,[object Object],[object Object]

Young generation.,[object Object]

WATCH COLLECTION,[object Object]

CHANEL PERFUMES,[object Object]

CHANEL JEWELARY COLLECTION,[object Object]

brand ambassador of CHANEL company,[object Object]

Product life cycle,[object Object]

Core value ,[object Object],[object Object],[object Object]

Market strategy ,[object Object],The easiest way to understand the main aspects of marketing is through its more famous synonym of "4Ps of Marketing". The classification of four Ps of marketing was first introduced and suggested by McCarthy (1960), and includes marketing strategies of product, price, placement and promotion. This is helpful in determining the main ingredients of the four Ps in a marketing mix.,[object Object]

Advertising,[object Object],[object Object]

Focuses on internetadvertisement,[object Object],[object Object],[object Object]

WEAKNESS,[object Object],[object Object]

Lack of control over distribution decisions ,[object Object],[object Object]

Drop in performance,[object Object]

Arising of new market segmentOPPORTUNITY,[object Object]

CHANEL brand analyses presentation

CHANEL brand analyses presentation

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CHANEL brand analyses presentation