Sameer Mathur

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I am a Marketing professor at IIM Lucknow, India. The presentations in this Slideshare profile have been created by my MBA students, taking my Brand Management course at IIM Lucknow in 2015. Please visit www.BrandStrategy.in for course materials. MY TEACHING: Besides Brand Management I teach a new course called Personal Branding to 2nd year MBA students at IIM Lucknow (See www.MBASkills.IN) I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. I have a Ph.D. and M.S. in Marketing from Tepper School of Business, Carnegie Mellon University.

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Sameer Mathur

Présentations

Google Android

Sunfeast pgp30135

Pgp30292 tushita suri bm section b_individual project

Brand extention - BRU World Cafe

Pgp30142 brand extension_part2

Dove rupika malhotra

Ravi pgp30074

Brand management pgp30101

Pepsodent shristy pgp30168

Sec b pgp30220

Brand Extension: Titan Eye Plus

Fastrack Sunglasses: Brand Extension Analysis

Cadbury Dairy Milk Silk

ITC Classmate Brand Extension

Bm assignment pgp30212_sec b

Bm a pgp30141_siddhesh_colgate_plax

Kritika gupta pgp30030 sec_b

Park Avenue Brand Extension Analysis

Sowmya pgp30108 brand management indiv assign

Reshal pgp30270 oral b sensitive

Kellog's_ Sakshi gupta_pgp30048

Ankittomar pgp30069

Brand Extension: windows phone os

Starbucks frappuccino Timsi gupta Sec B

Dettol Liquid Hand Wash

Knorr Soupy Noodles - ASMITA PGP30304

Vandita bomb pgp30235

Bm 1 pgp30230

Apple Watch - Detail study and analysis

Bm_Kashvi Jain_sec b

J’aime

The Magic of Thinking Big by David J Swchartz

Learning From Mistakes