More Related Content Similar to Assignment 4 (20) More from Sameer Mathur (20) Assignment 42. The basics of creatingThe basics of creating
PresentationPresentation
3. Avoid 5 design mistakes:
The first step towards
creating an impactful
presentation
14. • Consistent use of colors & images
• Wise use of Alignment
• Use collection of Visual assets that belong
together
• Stick to one color scheme
19. According to 86% of top
executives Communicating with
clarity impacts one’s career and
income….
25. These are some points
that can help to make a
brilliant presentation!!
26. Let us have aLet us have a
look at some oflook at some of
Kotler’s ConceptsKotler’s Concepts
35. SO WHENEVER YOU ARE
STUCK IN THE MIDDLE OF
DESIGNING AN
ADVERTISING
CAMPAIGN...
39. In order to build a strong
brand one should shape how
customers think and feel
about the product.
41. Application
• Know your customers
• Identify how customers decide between
your brand and competitors' brand
• You should be familiar with your USP
49. Application
• Strengthen each resonance category
• What can be done to increase customer
involvement with brand?
• How can the loyal customers be
rewarded?
51. These slides were created by Ila Singh,
NMIMS during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow (See
www.IIMInternship.com)