In partnership with local chamber of commerce organizations the Tennessean Media Group and 1100 Broadway created and performed a series of seminars targeted to local small businesses in an effort to introduce them to marketing and advertising concepts and tools.
4. How They Shop What is most important during their online investigation: 54% cited retailer website 50% cited search engines Source: Multichannelmerchant.com; wholesalecentral.com 57% of shoppers do their research using a combination of store visits & online investigation before making a purchase 57%
5. Online Shoppers Are Buyers! Source: Multichannelmerchant.com; wholesalecentral.com After online research 71% went to the store to shop 62% bought
6. If You’re Not Maximizing Online, You’re Missing a Huge Opportunity There are more than 820,000 adult (75%) users of the Internet in the Nashville area. Source: Scarborough 2009; US Census
7. Retailers who effectively build bridges between their locations and websites stand to be the big winners in the research-online/ buy-in-store era .
20. Essentials of Internet Marketing Search Engine Marketing SEO Pay-Per-Click 71% of local searchers follow-up with an in-store visit. 62% end up making a purchase Source: Multichannelmerchant.com; wholesalecentral.com
21. Search Engine Marketing www. google.com / local /add Paid Search Local Search Organic Search
24. Algorithms and Spiders What are they looking for? The same things you are looking for: Site Architecture (URL & Page Structure) Content Relevancy (Search engines read text) Links: Trust & Authority (prominence of the site)
25. SEO Expectations SEO cannot be guaranteed. Google and only Google decides who ranks #1 on Google. Good SEO provides the “opportunity” to rank on the 1 st page for relevant keyword phrases. SEO has the greatest long term value and is a process that takes time (as least 6-12 months to rank). The search engines like natural (organic) growth for a web site.
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27. Search Engine Marketing www. google.com / local /add Paid Search Local Search Organic Search