4. 1) Core Benefit
The core benefit is what consumers feel they are getting when they
purchase a product
2) Basic/Generic Product
it refers to the marketer's effort of converting the core benefit into an
Product.
3) Expected Product
it refers to the expectations the consumer have when they purchase
a product
5. 4) Augmented Product
it refers to the product prepared by the marketer which exceeds the
customer expectation.
5) Potential Product
it includes all the possible transformation which the product might
undergo in future