1. Speed Matters
Build Your Startup Faster #1

2. JOSH TENG
Founder, Code Division Academy
Josh through his Code Division program has taught
over 60 passionate individuals how to build apps. Along
the way, Josh has also helped various startups get
started.
Passionate about growth marketing and coding, he
combines his knowledge of technology and psychology
to build products quickly and cheaply with traction early-
on.
For the past 5 years, Josh has co-founded 2 startups
including Televate and Wobb. Televate is a customer
support solution for large corporations such as banks
and airlines. Wobb is a technological headhunter to
help good quality employers and talent find each other.
He is currently focusing on empowering others with the
skills and knowledge to build the things they love
through Code Division, a collaboration with MaGIC.

3. The Idealized Life Cycle
Idea Product Company $$$
Step 1

4. Focus on Step 1
Biz Person EngineerVS
“Let’s find someone to build the best product
possible”
“Let me build the best product possible”

5. Jumping into obsessing
over a product isn’t
always the best option

6. Step 1
What’s Our Objective?
● Build a product?
● Should we gain some form initial validation?
● Start getting customers?

7. Do we really need a
product?
Do we really need a
product?

8. Or can we work with just
the idea of a product?
Or can we start selling
immediately?

9. Property Industry
New Development
● You go to a showroom
● You make a booking fee
● The property is probably not ready

10. Or can we work with just
the idea of a product?
All you really need is a
showroom and a promise
to deliver

11. Case Studies
Different ways of verifying your startup

12. ONE: Landing page
● Value proposition
○ Problem
○ Benefits
● Collect contact info
○ Form - email & name
○ Promise to notify when
product is ready
● Product screenshots

13. Landing Page Tools
● Landing Page Builders
○ Unbounce/Lead Pages
○ Squarespace
● Email Autoresponder/Newsletter
○ Mailchimp
○ Aweber
● Prototyping tool (to create product screenshots)
○ Sketch
○ Invision

14. TWO: An MVP
● Immediately solve
the user’s problem
● Example:
○ Concierge MVP
■ Manual labour
○ Be Malas
■ A simple static site
■ Whatsapp
■ You could have started
this in a matter of hours

15. Drive traffic
● Often overlooked!
● Your site/app is one out of millions
● Driving traffic is the MOST important key to
success

16. Traffic - Frame of mind
Not so good
● Asking friends to
sign up
● Not knowing who
your ideal
customers are
Better
● Be specific about
your early adopters
● More is never better
● Is your solution a
vitamin or a pain
killer?

17. Getting your hands dirty
● Forget about viral
● Forget about press
● Invest in targeted ads (Google, Facebook etc+)
● Don’t get complicated

18. Ad Strategy
Pain Killer Vitamin
● People are probably searching for it
● Use Google to target keywords
● People are probably not really
searching for it
● Use facebook to target demographics
● Use Google to target keywords
(lateral thinking)

19. Example
● Super-charged Landing Page
● Wobb

20. 1000 Users in 7 Days

21. No Product, Landing Page

22. Sneaky
Decoy Technique
Exclusivity
Social Proof

23. http://blog.joshteng.com/post/117710598672/how-we-got-1000-sign-ups-in-7-
days-with-no-real
Read More

24. Summary: The Better Way
Idea $$$
Hire people
better than you
Super MVP
Company
Product (DIY) Seed Round
Grow Faster
Solid Product