Harness the Power of the LinkedIn Professional Network
(Recorded Thursday 30th July - 11am - 12pm - Online Zoom)
Provide greater #brand awareness and increase your #digital reach by building connections.
Does your digital footprint match the real you? When was the last time you updated your biography or updated your experience? Find out how to utilise all the tools at your disposal to enhance your online presence, find and #connect to potential prospects and stay in the conversation!
#Socialmedia has seen a huge spike in usage during the #pandemic, with over 575+ million users and more than 260 million monthly active users #LinkedIn is a must-have for the majority of businesses. Using the platform to it’s full potential and creating engaging posts to entertain and inform your network is crucial for success.
4. PAID
ACCOUNTS?• Microsoft, recognizing the value of LinkedIn, acquired the
company for $26.2 billion in 2016.
• Paid for account access provider greater reach, visibility and
features.
• Discuss: Limited searches and results for normal accounts
6. BEST
HEADLINES• 31 characters is all you've got before LI cut off the text!
• “Want to physically put your bra…” went onto say “…brand
into the hands of thousands of students in September?”
• Be very careful with other words, unfortunate titles ending
with the word Analytics.... Any guesses where LI cut that
word?
7. Complete your profile fully and monitor your SSI Score!
https://www.linkedin.com/sales/ssiSSI
SCORE
8. • Complete your profile fully
• Make updating your LinkedIn page
part of the compliance process
when fundamental updates occur
at your company, as LinkedIn is
often a source of truth for
individuals doing research.
• Respond & Answer questions,
comments, posts and other
reviews. Offer advice!
• Advertise jobs and openings
• Promote upcoming events
COMPANY
9. • Community Hashtags
• Article Subscriptions
‘Newsletters’
• Call To Action Buttons
• Notify Employees
• Document Sharing/Embed
• Live Video (Native Content)
• Find Nearby & QR Code
• Events
NEW FEATURES
11. UNDERSTAND & CONNECT
TO YOUR AUDIENCE
ANALYSE YOUR
COMPETITION.
CREATE A CONTENT PLAN
DEFINE A REGULAR
TONE AND FREQUENCY
ENGAGE YOUR AUDIENCE
OBSESS OVER ANALYTICS
STRATEGY
12. CONNECT
“Hi, thanks for viewing my profile. I read your recommendations and
work history with interest. Would you like to connect on LinkedIn?”
Or
“Hi, thanks for viewing my profile – I see you know xxx.
I wondered if you would like to connect on LinkedIn?”
13. NEARBYConnect with local LinkedIn members who are in range.
…or use the ‘QR’ scan version.
Ideal for business events, networking and conferences.
Connect quickly without searching or knowing their names!
14. SEARCH
Search and find new
connections by location,
company, job title…
…even connections of
certain people!
15. POSTS
• White Papers & Help Guides
• Statistics (Polls)
• Infographics
• Meet The Team (Share Profile)
• Behind The Scenes (Video)
• Industry Changes
19. ARTICLES
• Your headline is critical — make it concise, engaging, and
between 40-49 characters
• Length matters; aim for 1500-2000 words, include web links
• Find your "voice" — write how you talk and let your
personality shine
22. TRENDING
#HASHTAG
Follow hashtags on topics of interest to you and your organization
Use long form content, at least a few lines of text
Use hashtags in your posts, but no more than three or four
Catchy subject or questions which encourage ‘clicks’
Post content that creates a conversation ‘comments’ and interactions ‘likes’
Add a photo or video to your post
Engagement the first hour after you post is critical
Share within groups and ‘like’ or ‘comment’ on these posts
Employees or LinkedIn users within the industry/follow the hashtag help
Ongoing likes, comments and shares (including hashtag) helps
24. 1.
LIKE
2.
LOVE
3.
DEFEND
ENGAGE
Boost Your LinkedIn Profile
Content Schedule / Plan
3 Months Access
Stand Out / Be Authentic
Make Your Content Go Further
Be Patient, Be Consistent
Relationships you build with your customers are the foundations upon which other aspects of your business can grow!
All relationships grow when you cultivate them, the opportunity to do this via social media is massive!
The relationships you build with your customers will lead to loyalty which can help support your brand during both the good and the bad times.
PEOPLE STILL BUY FROM…PEOPLE!
Develop relationships: take time to read and leave insightful comments on the content they share. Leave out the sales messages at this stage.
Be helpful: When you help someone advance their career, solve a problem, or look good in front of their boss, you can turn an acquaintance into an ally. There is no substitute for genuine interest.
Ask for referrals: Part of building an ongoing relationship is the give-and-take of referrals.
Most satisfied customers are willing to give them, but most salespeople never ask.
Strong, long-lasting, mutually beneficial relationships are the foundation of a successful social selling career. When you have a base of satisfied customers, you can create a perpetual-motion pipeline, with inbound inquiries replacing most of your prospecting.
Engagement is at the heart of social media, and without it, you're left with a megaphone and no one to hear you.
The feelings of any customers toward your brand can range hugely! The majority of customers can move through three stages in their life-cycle.
Stage 1. The people who like you are most likely having their expectations met and have a low level of engagement.
Stage 2. Learning more about your customers, listening to them and later engaging with them can help build this bond and increase the likeliness that these customers will share their positive experiences with their social network connections, creating a sense of brand love.
Stage 3. There is another level where this relationship grows even deeper. When a customer becomes willing to defend your brand. This final level shows that your customers are not only engaging frequently and providing recommendations, but also standing up to defend your brand.