1. STC – Noor Live!Proposed Joint-Marketing Approach(Ramadan 2011)

3. The document has multiple recommendations that can be combined all together or partially as the participated parties internal policies, business agreement and delegated responsibilities.

4. The objectives of this approach are:

5. Maximize the total number of downloads of STC-Noor Live!

6. Increase number of subscribers of STC-Live! & ensure best ROI of all participated parties.

8. STC-Noor Live! Family

9. Marketing Channels: * Exact marketing message to be provided upon approval

10. Marketing Channels – contd.: * Exact marketing message to be provided on approval Sample Sticker with defined marketing message on STC sold handsets 

12. Targeted Seasons:

13. Ramadan

14. Hijri Year

15. Fitr & AdhaEid

16. Targeted Geographical locations:

17. Madina (for Sunnah Promotion)

18. Mecca (Hajj & Umrah)

19. Recommended Activities:

20. SMS (Jeddah Airport) – Volume: 500k Online Banner Download Hajj & Umrah – Short Code

21. SMS (Madina) – volume: 500k Online Banner Keep in contact with Mohamed PBUH Sunna

23. Targeted Seasons:

24. Ramadan

25. Israa & Me’raaj

26. Targeted Geographical locations:

27. Madina (Hijri Calendar)

28. Mecca (Prayer Times)

29. Recommended Activities:

30. SMS (Riyadh Airport) – Volume: 500k Online Banner Download FREE Prayer Times – Short Code

31. SMS (Madina) – volume: 500k Online Banner Download FREE Prayer Times – Short Code

33. Targeted Seasons:

34. Ramadan

35. Israa & Me’raaj

36. Hijri Year Start

37. Targeted Geographical locations:

38. All over KSA (selected)

39. Recommended Activities:

41. Targeted Seasons:

42. End of Ramadan

43. Before EidAdha

44. Targeted Geographical locations:

45. All over KSA (selected)

46. Recommended Activities:

49. Content (Arabic/English): For all media types

50. Artwork design: For all media types

51. Target MOBiDIV KSA based consumers to drive more hits to STC-Noor Web/WAP (Over 300,000)

52. MOBiDIV needs an access to monitor the ongoing downloads activities to track the campaign progress.

53. Access to broadcast marketing messages to STC-Noor Live! Subscribers.