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1508™
DESIGN
IN
LOVE
WITH
TECHNOLOGY
SÅDAN MESTRER
DU METODERNE
TIL DIGITAL
PRODUKT-
INNOVATION
LOUISE W. KLINKER, HEAD OF STRATEGY & UX
MERETE BOKÆR PETERSEN, VISUAL FACILITATOR
MORGENBOOSTER
1508™
GOOD MORNING
MORGENBOOSTER
Louise W. Klinker
Head of Strategy & UX
Merete Bokær Petersen
Visual Facilitator
1508™ MORGENBOOSTER
DESIGN THINKING
1508™ MORGENBOOSTER
WE ARE EXPERIENCING A GAP
V V
BUSINESS
STRATEGY
IT
IMPLEMENTATION
HYPOTHESIS DRIVEN
EXECUTION
1508™ MORGENBOOSTER
PROTOTYPES BECOMES OUR
VEHICLE FOR INSIGHT
HYPOTHESIS DRIVEN
EXECUTION
CUSTOMER CENTRIC DEVELOPMENT
VALUE PROPOSITION DESIGN
MINIMUM VIABLE PRODUCTS
PROTOTYPING
DESIGN SPRINT
1508™
INNOVATION THROUGH DESIGN
THINKING
MORGENBOOSTER
1508™
IN ESSENCE WE BUILD AN ‘IS
THIS A GOOD IDEA?’- MACHINE
MORGENBOOSTER
Validated ideas
Processes
1508™
…AND TANGIBILITY IS KEY
MORGENBOOSTER
1508™
BUSINESS SKETCHING
MORGENBOOSTER
1508™ MORGENBOOSTER
WARM UP!
1508™ MORGENBOOSTER
”Sketch your shoe”
30 sec
1508™ MORGENBOOSTER
STOP AND SHOW THE SKETCH TO YOUR
NEIGHBOUR
1508™
DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT
1508™
DOES THIS COMMUNICATE A
SHOE?
CLIENT - PROJECT
1508™ MORGENBOOSTER
”Business Sketching is not art.
It is communication”
1508™ MORGENBOOSTER
VALUE PROPOSITION DESIGN
1508™
FRAMEWORK
MORGENBOOSTER
1508™
VALUE PROPOSITION CANVAS
MORGENBOOSTER
1508™
CHALLENGE
MORGENBOOSTER
1508™
Things your customer is trying
to get done in their work or
life.
JOBS TO BE DONE
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
1508™
Anything, that annoys your
customers before, during and
after trying to get a job done
PAINS
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
1508™
Gains are benefits, results and
characteristics, that customers
require or desire
GAINS
MORGENBOOSTER
Things your
customer is
trying to get
done in their
work or life.
Jobs to
Be done
Pains
Gains
1508™
List all the products and
services your value
proposition is built around
PRODUCTS & SERVICES
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators
1508™
Describe how your products and
services create value by
killing customer pains
PAIN RELIEVERS
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators
1508™
Describe how your products and
services create value by
creating customer gains
GAIN CREATORS
MORGENBOOSTER
Products
& services
Pain relievers
Gain creators
1508™
NOW DEVELOP SOLUTIONS TO
TEST THE “FIT”
MORGENBOOSTER
1508™
UNDERSTANDING AND IDENTIFYING
THE PROBLEM AREAS
MORGENBOOSTER
1508™
HOW MIGHT WE…
MORGENBOOSTER
1508™
SKETCH SOLUTIONS
MORGENBOOSTER
1508™
PUTTING IN MORE DETAILS
MORGENBOOSTER
1508™
STORYBOARD ON PAPER BEFORE MAKING A PROTOTYPE.
STITCH THE SKETCHES TOGETHER TO TEST FLOW
MORGENBOOSTER
1508™
PROTOTYPE – QUICK AND
DIRTY…
MORGENBOOSTER
1508™
...BUT GOOD ENOUGH TO BE
SHOWN TO USERS
MORGENBOOSTER
1508™
TEST FOR FIT
MORGENBOOSTER
FIT
1508™
DEEP DIVE
THE POST-IT RULES
MORGENBOOSTER
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT
1508™
POST-IT DO’S AND DON’TS
CLIENT - PROJECT
1508™
SIMPLE PICTURES SUPPORTS
THE MESSAGE = FAST DECODING
CLIENT - PROJECT
1508™ MORGENBOOSTER
1508™ CLIENT - PROJECT
1508™
THE GOOD NEWS IS THAT
EVERYBODY CAN LEARN HOW TO
SKETCH
CLIENT - PROJECT
1508™
VISUAL ALPHABET - IF YOU
CAN SKETCH THESE SIMPLE
SHAPES YOU CAN SKETCH
EVERYTHING
CLIENT - PROJECT
1508™
BY DECONSTRUCTING THE
COFFEE CUP YOU CAN EASILY
SEE THE SIMPLE SHAPES IT IS
MADE OF
CLIENT - PROJECT
1508™ CLIENT - PROJECT
HOW DO YOU SKETCH A
IDEA?
1508™
EXAMPLE OF A IDEA SKETCHED
CLIENT - PROJECT
1508™
CREATE YOUR OWN SYMBOL
LIBRARY YOU CAN PULL FROM
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS
1508™
EXAMPLE OF A SYMBOL LIBRARY
CLIENT - PROJECT
IDEA MONEY
GROWTH BONUS
1508™
DEEP DIVE
LET´S ”HOW MIGHT WE…?”
MORGENBOOSTER
1508™ CLIENT - PROJECT
“SKETCH A WATCH”
30 SEC
1508™
DOES THE WATCH LOOK
SOMETHING LIKE THIS
CLIENT - PROJECT
1508™ CLIENT - PROJECT
“HOW MIGHT WE DESIGN A
WAY OF KEEPING
TRACK OF TIME?”
1 MIN
1508™
OTHER WAYS OF KEEPING TRACK
OF TIME
CLIENT - PROJECT
1508™ MORGENBOOSTER
DESIGN SPRINT
1508™ MORGENBOOSTER
Design sprint is a proven process
to solve big problems and test
new ideas in just 5 days
1508™ MORGENBOOSTER
5 DAY DESIGN SPRINT
TESTPROTOTYPEDECIDESKETCHMAP
1508™ MORGENBOOSTER
1508™
PROJECT ROOM
MORGENBOOSTER
1508™ MORGENBOOSTER
1508™
75% OF CUSTOMERS NEVER
ACCEPT THEIR HEARING AIDS
MORGENBOOSTER
1508™
THE HEARING AID ITSELF IS A
FANTASTIC PRODUCT…
MORGENBOOSTER
1508™
…BUT THE CUSTOMER ARE ON THEIR
OWN AFTER RECEIVING THEM
MORGENBOOSTER
1508™
WHO OF YOU HAS A BAD HABIT?
MORGENBOOSTER
1508™
THIS IS THE REAL PROBLEM
MORGENBOOSTER
1508™
ACCEPTING AND GETTING USED TO
HEARING AIDS IS BEHAVIOURAL CHANGE
MORGENBOOSTER
1508™
HOW MIGHT WE CREATE A SUPERIOR
ONBOARDING EXPERIENCE?
MORGENBOOSTER
1508™ MORGENBOOSTER
MAP
1508™
DEFINING LONG TERM GOALS
AND SPRINT QUESTIONS
MORGENBOOSTER
1508™
MAPPING CUSTOMER JOURNEY
MORGENBOOSTER
1508™
ITERATING THE CUSTOMER
JOURNEY AND SELECTING FOCUS
MORGENBOOSTER
1508™
ITERATING THE CUSTOMER
JOURNEY
MORGENBOOSTER
ASK THE EXPERT
MORGENBOOSTER
1508™
HOW MIGHT WE…
MORGENBOOSTER
1508™ MORGENBOOSTER
SKETCH
1508™
SCREENING COMPETITORS AND
LOOKING FOR INSPIRATION
MORGENBOOSTER
1508™
CREATING SOLUTION SKETCHES
MORGENBOOSTER
1508™ MORGENBOOSTER
DECIDE
1508™
SPEED PRESENTATION AND
CRITIQUING
MORGENBOOSTER
1508™
DOTMOCRACY
MORGENBOOSTER
1508™
DECIDERS SELECTING THE
FINAL IDEAS
MORGENBOOSTER
1508™
TRANSFORMING IDEAS INTO A
STORYBOARD FOR THE PROTOTYPE
MORGENBOOSTER
1508™
ITERATION ON THE STORYBOARD
TURNING IT INTO A FLOW FOR
THE APP
MORGENBOOSTER
1508™
‘ASK THE EXPERT’ AND UPDATE
STORYBOARD
MORGENBOOSTER
1508™ MORGENBOOSTER
PROTOTYPE
PROTOTYPING
MORGENBOOSTER
WORKING HEADS DOWN ON THE
PROTOTYPE
MORGENBOOSTER
1508™ MORGENBOOSTER
TEST
MORGENBOOSTER
The ReSound Earbuddy is an
onboarding app that helps the
customer:
• Feel normal and OK
• Unlearn bad habits (coping
mechanisms)
• Track progress
• Stay motivated
• Take part in social activities
• Set goals
• Reach goals
• Track emotions
• Share experiences
MORGENBOOSTER
PROTOTYPE
1508™
DEEP DIVE
HOW TO SKETCH EMOTIONS &
EMPATHY
MORGENBOOSTER
1508™ MORGENBOOSTER
LETS MAKE A
FACE MATRIX
1508™
LETS MAKE A FACE MATRIX
MORGENBOOSTER
1508™
EMOTIONS GIVES LIFE AND
EMPATHY TO YOUR SKETCH
MORGENBOOSTER
1508™ MORGENBOOSTER
QUESTIONS?
1508™
MERETE BOKÆR PETERSEN
VISUAL FACILITATOR
MBP@1508.DK
+45 7025 1508
THANKS
MORGENBOOSTER
LOUISE W. KLINKER
HEAD OF STRATEGY & UX
LWK@1508.DK
+45 7025 1508

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