These new domain extensions allow all businesses to take advantage of new opportunities to secure their online brand and improve audience targeting. Last month, 1&1 Internet began releasing the first of hundreds of new domain extensions to the public for full registration. These new generic top-level domains (.bike, .cab, .photos, and more) have been an important topic for online businesses, and now these names are officially available to customers. In this webinar, we will discuss: • What Are New Generic Top-Level Domains (gTLDs)? • Why Should You Consider a gTLD? • How Can They Benefit Your Business? • Case Studies: How gTLDs Are Benefiting Businesses • How to Secure Your gTLD • When Will The gTLDs Be Available?

1. New Opportunities with
New Generic Top-Level Domains
Presenters:
Daniel Young and Christine Skiffington
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2. ® 1&1 Internet Inc. 2014 2
Presenters
Daniel Young
Content Manager,
1&1
Christine Skiffington
Social Media
Manager, 1&1

3. Agenda
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What Are New Generic Top-Level Domains (gTLDs)?
Why Should You Consider A gTLD?
How Can They Benefit Your Business?
Case Studies: How gTLDs Are Benefiting Businesses
How to Secure Your gTLD
When Will The gTLDs Be Available?
Q & A

4. The end of a domain name
e.g. .com, .net, .org
New top-level domains
The new range of creative
extensions
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What Are New Top-Level Domains?

5. Increased
Options
Tailored to Your
Business
gTLDs
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Why Should You Consider A gTLD?

6. Increase Awareness
Protect your Brand Identity
Connect any new name to your current website
Differentiate yourself
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How Can They Benefit Your Business?

7. Business:
 Plans to design and build custom bike frames
 New domain: www.culture.bike
Why:
 Manages a website called Pedal Culture
 Wants to sell custom bike frames on website
 Increases visibility from other passionate cyclists
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Case Study: Jesse Buller, Pedal Culture
“I love beautiful websites, so I decided to work on
one of my own, creating Pedal Culture in November
2013. I’m combining my education in design with my
passion for bicycles.”
- Jesse Buller

8. Business:
 Wedding and Special Event Photography
 New domain: www.davidstewart.photography
Why:
 The namespace of .com was too crowded
 Creates a more simple and memorable URL
 Increasing brand awareness online
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Case Study: David Stewart Photography
“With DavidStewart.photography, my name
conveys, at a glance, who I am and what I
do, with no compromises in clarity. That
simplicity has a direct impact on client
reach, which is critical to any business.”
- David Stewart

9. Business:
 Grape Cat, Retailer of Vegan Clothing
 New domain: www.veganonline.clothing
Why:
 To increase brand recognition
 To stand out against competition
 To make it easier for customers to find them
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Case Study: James Lucas, Clothing Retail Owner
“Only starting our business last year I hope the
new TLD, veganonline.clothing, will help our
business grow and make it easier for new
customers to find us online.”
- James Lucas

10. Step 1: What do you want your gTLD to represent?
Location e.g. .nyc, .vegas .miami
Subject area e.g. .wine, .football, .wedding
Business industry e.g. .accounting, .marketing
Website type e.g. .shop, .blog
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How to Secure Your New gTLD

11. Step 2: Visit the 1&1 New gTLD portal
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How to Secure Your New gTLD

12. New gTLDS already available!
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When Will The New gTLDs Be Available?
TLD
.VENTURES .LIGHTING .ENTERPRISES
.SINGLES .PHOTOGRAPHY .TIPS
.BIKE .CONTRACTORS .VOYAGE
.HOLDINGS .LAND .SHOES
.PLUMBING .TECHNOLOGY .CAREERS
.GURU .CONSTRUCTION .PHOTOS
.CLOTHING .DIRECTORY .RECIPES
.CAMERA .KITCHEN .DOMAINS
.EQUIPMENT .TODAY .MENU
.ESTATE .DIAMONDS .BERLIN
.GALLERY .CAB
.GRAPHICS .LIMO

13. gTLDS to be released in the next month!
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When Will The New gTLDs Be Available?
TLD Release date TLD Release date
.ACADEMY 03/19/2014 .CAMP 04/02/2014
.CENTER 03/19/2014 .EDUCATION 04/02/2014
.COMPANY 03/19/2014 .GLASS 04/02/2014
.COMPUTER 03/19/2014 .INSTITUTE 04/02/2014
.MANAGEMENT 03/19/2014 .REPAIR 04/02/2014
.SYSTEMS 03/19/2014 .COFFEE 04/09/2014
.UNO 03/19/2014 .FLORIST 04/09/2014
.BUILDERS 03/26/2014 .HOUSE 04/09/2014
.EMAIL 03/26/2014 .INTERNATIONAL 04/09/2014
.SOLUTIONS 03/26/2014 .SOLAR 04/09/2014
.SUPPORT 03/26/2014 .HOLIDAY 04/16/2014
.TRAINING 03/26/2014 .MARKETING 04/16/2014

14. Thank you for your attention!
Questions?
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