A multi-cultural, multi-community social media based effort to unite consumers of all areas of Pensacola, Perdido Key, Gulf Breeze and Pensacola Beach in support of area businesses to counter act effects of the economic downturn resulting from oil incident.

2. • cross-community
• multi-cultural
• social media based campaign
Purpose:
To unite the consumers & businesses of
Pensacola, Perdido Key, Gulf Breeze and Pensacola
Beach regions utilizing social media channels.

3. Goals:
create community solidarity
boost the local economy
create “buzz” and word-of-mouth
increase participant’s social media traffic

4. Cost to participate?
FREE

5. 5 PHASES OF PROJECT
Share the love
I ♥ ________
Facebook Targeted ads
Event focused RSS feed
Tourism iPad contest

6. Share the love
Launched: July 7, 2010
• Reciprocal “likes” and favorite page listings
• shared content and information across pages
• network managers of social media channels
• daily “spotlights” on Visit Pensacola Facebook page
• Follow Friday listings of twitter accounts
Enter participant information at:
www.1pensacola.com

7. I ♥ _________
Tentative launch date: July 21, 2010
I ♥ Pensacola / I ♥ Perdido Key / I ♥ Pensacola Beach
• Fan pages for each community already reserved
• coordinated launch at Visit Pensacola Facebook
• unique, area specific content for each page

8. Geo-targeted Facebook ads
Tentative launch date: July 27, 2010
• 3 week campaign - highly measureable
• hyper-targeted by demographics and market
• messaging mirroring current oil response
• increased traffic, awareness and halo effect

9. Events RSS feed
Tentative launch date: August 2, 2010
• event schedule aggregator - “enter once / publish to many”
• RSS feed directed to all websites and facebook pages
• feeds to specific events tab on visitor-centric facebook pages

10. Tourism iPad Giveaway
Tentative launch date: August 16, 2010
Facebook contest to win an iPad - open to all “fans”

11. Tourism iPad Giveaway
Tentative launch date: August 16, 2010
• preloaded with e-book versions
of each visitor guide
• member / partner e-brochures
• custom web browser bookmarks
• custom photo galleries of each
area / community
• preloaded promotional videos

12. For more information contact:
Mike Craney
mike@ewbullock.com
850-438-4015