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Industry Trends, Challenges, Opportunities Allan Gates

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Making Social Media Work for You Allan Gates, Revolution Strategy June 10, 2010
This is Allan • Partner and Executive Vice President with Revolution • Leads the Tourism New Brunswick account • Integrated communications strategist and planner – Traditional media (TV/Radio/Print) + Digital (Social Media/Online Ads/SEM/SEO), PR
The Internet is the most important marketing tool for Tourism Operators
Here comes everybody
Photo: Flickr User Alex Kess
In the Old Days Advertising Vehicles Your News Customer Message Media Travel Trade
But now… Your Customer Message
ADVERTISI NG KINDA SUCKS
Social Media is an Opportunity
Advertising = $ Social Media = time
There are 112,291,180 Americans over 18 on Facebook
There are 13,612,520 Canadians over 18 on Facebook
Facebook saw 540 million unique visitors in April, 35% of web users, and 570 billion page views
45% of Facebook’s US audience is 26 years old +
The fastest growing Facebook segment is females 55+
4 New Rules
It’s Not (Just) About Your Web Site
Photo: Flickr User WillNotMove
The Web Is An Ecosystem
Social Media is Just a Channel
Photo: Flickr User B Rosen
Don’t Be Boring
Photo: Flickr User Kevin McShane
It’s a Conversation
Photo: Flickr User eye2eye
Thanks
Allan Gates EVP, Revolution 506-642-4445 allan.gates@revolutionstrategy.com www.allangates.com Facebook.com/allangates @redgateca http://www.slideshare.net/agates99

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