1. Bigger Isn't Always Better
A look at small ship cruising
Cedar Swan
cedar@adventurecanada.com

10. The Smaller the Better:
Who is Buying this Product?
 50 +
 Affluent
 Well Travelled
 Well Educated
 Looking for a new
travel product
 Interesting

12. Smaller = BIG VALUE
 Exclusive
 Greater opportunity to Interact with locals
 Able to do special excursions that simply could
not be offered to larger groups
 Not over crowded
 Can purchase
local product
direct from the
producer

15. How Small is Small
What is small to one cruise company
may be large to another
 Cozumel vs Quebec Quebec vs Sept-Îles
 Rome vs Halifax Halifax vs Digby
 Fort Lauderdale vs St. John's vs Ramea
St. John's

17. What will cruise ships be looking for?
BE PREPARED
 Port facilities: anchorages, water depths,
pictures of the wharf, security procedures
 Infrastructure: location of port vs
town/attraction, types of vehicles available,
maps, central gathering point, number/type of
guides available
 Activities: Outline ALL options, fitness level
required, distances and terrain if walking or
hiking, retail, guided/independent, cultural or
nature based

18. Welcome

20. Delivery
Communication
Back up plan
Guide to pax ratio
Departure
specifics/theme
Enthusiasm
Quality control
Sound system
Options/flexibility