1. 24/06/15
1
CHRISTOPHE GOUACHE – STRATEGIC DESIGN SCENARIOS
IMMERSION IN PUBLIC DESIGN
François Jégou, Strategic Design Scenarios
STRATEGIC DESIGN SCENARIOS
LAB
FOR
PUBLIC
INNOVATION
&
SUSTAINABLE
WAYS
OF
LIVING
IMMERSION
CO-­‐DESIGN
ETHNOGRAPHY
PROTOTYPING
EXPERIMENTATIONS/TESTS
FORWARD-­‐LOOKING
ACTIVITIES
AND
SCENARIOS
PRODUCTS
SERVICES
AND
POLICIES
SYSTEMS

2. 24/06/15
2
1/ CULTURAL CHANGE IN THE PROJECT APPROACH…

3. 24/06/15
3
From command
and control to
learn how to
better
collaborate with
others…
CGDD
MEDDE
–
SDS
–
ETCHARY
AGENDA+21
NATIONAL
POLICY
Give visibility to
get a common
understanding
of complex
processes…
JRC
-­‐
DG
REGIO
-­‐
SDS

4. 24/06/15
4
Simulate and
test…
CITÉ
DU
DESIGN
-­‐
SDS
From ’scaling-
up’ to other
forms of
deployment
UNEP
–
POLITECNICO
–
SDS
CCSL
UBACT
–
SDS
SOCIAL
INNOVATION
IN
CITIES
www.StrategicdesignScenarios.net

5. 24/06/15
5
Design
Collaborative
Public
Services…
EMUDE
EMERGING
USER
DEMAND
IN
SUSTAINABLE
SOLUTIONS
MFG Fahrrad Gruppe, Köln
www.StrategicDesignScenarios.net
From
‘press-button’
design
intervention to
a more
extended
relationship…
EVAN
EUROPEAN
VALUE
NETWORKS

6. 24/06/15
6
1/ CULTURAL CHANGE IN THE PROJECT APPROACH…
2/ BUILDING (BEFORE) THE RIGHT ECOSYSTEM…

7. 24/06/15
7
Protected
areas for
experimentation…
LABO
PUBLIC
EPHÉMÈRE
27E
RÉGION
-­‐
SGMAP
Inside-out
administration
with 'free range
civil servants'…
URBACT
–
SDS
SOCIAL
INNOVATION
IN
CITIES
AMERSFOORT
RHONE-­‐ALPES
REGION
–
27E
RÉGION
-­‐
SDS
SUSTAINABLE
PROCUREMENT

8. 24/06/15
8
Acknowledge
weakness/
imperfection
(in public
services) as
anywhere else…
RESIDENCE
ON
ACCESS
TO
PUBLIC
SERVICES
27E
RÉGION
-­‐
SGMAP
-­‐
SDS
Impregnation,
positive
contamination
URBACT
-­‐
SDS
SUSTAINABLE
FOOD
IN
URBAN
COMMUNITIES
www.StrategicdesignScenarios.net

9. 24/06/15
9
Doing for
learning &
learning for
doing…
VISIONS+21
CGDD
–
MEDDE
-­‐
SDS
2/ BUILDING (BEFORE) THE RIGHT ECOSYSTEM…

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10
3/ WORKING WITH A VISION…
Building
desirable
futures
CGDD
MEDDE
–
SDS
VISIONS+21
TOOLBOX

11. 24/06/15
11
Building
desirable
futures
SPREAD
SUSTAINABLE
LIFESTYLES
2050
Shared
values,
(political)
vision…
PERL
-­‐
UNEP-­‐
SDS
MEDDE
-­‐
CNFPT
NEW
SKILLS
FOR
SUSTAINABLE
LIVING

12. 24/06/15
12
Visioning as a
pretext to build
common
understanding…
CORPUS
KNOWLEDGE
BROKERING
BETWEEN
SCIENTISTS
AND
POLICYMAKER
Doing before
thinking… …la
simulaLon
du
comité
de
pilotage
au
Comité
des
Régions????
Faire
la
carto
accompagnement
et
la
penser
ensuite????
COMMITTEE
OF
REGIONS
-­‐
SDS
EU
CHARTER
FOR
MULTILEVEL
GOVERNANCE

13. 24/06/15
13
Anchorage the
vision in (users)
reality…
COMMITTEE
OF
REGIONS
-­‐
SDS
EU
CHARTER
FOR
MULTILEVEL
GOVERNANCE
27e
RÉGION
–
SGMAP
-­‐
SDS
MULTILEVEL
RESIDENCE
ON
ACCESS
TO
PUBLIC
SERVICES
Anchorage the
vision in (users)
reality…

14. 24/06/15
14
2/ BUILDING THE RIGHT
ECOSYSTEM…
3/ WORKING WITH A
VISION…
1/ CULTURAL CHANGE IN THE
PROJECT APPROACH…
Thank you!
François Jégou
f.jegou@gmail.com
www.strategicdesignscenarios.net
www.sustainable-everyday-
project.net
twitter: @SDS_lab