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24/06/15
1
CHRISTOPHE GOUACHE – STRATEGIC DESIGN SCENARIOS
IMMERSION IN PUBLIC DESIGN
François Jégou, Strategic Design Sce...
24/06/15
2
1/ CULTURAL CHANGE IN THE PROJECT APPROACH…
24/06/15
3
From command
and control to
learn how to
better
collaborate with
others…
CGDD	
  MEDDE	
  –	
  SDS	
  –	
  ETCH...
24/06/15
4
Simulate and
test…
CITÉ	
  DU	
  DESIGN	
  -­‐	
  SDS	
  
From ’scaling-
up’ to other
forms of
deployment
UNEP	...
24/06/15
5
Design
Collaborative
Public
Services…
EMUDE	
  
EMERGING	
  USER	
  DEMAND	
  IN	
  
SUSTAINABLE	
  SOLUTIONS	
...
24/06/15
6
1/ CULTURAL CHANGE IN THE PROJECT APPROACH…
2/ BUILDING (BEFORE) THE RIGHT ECOSYSTEM…
24/06/15
7
Protected
areas for
experimentation…
LABO	
  PUBLIC	
  EPHÉMÈRE	
  
27E	
  RÉGION	
  -­‐	
  SGMAP	
  
Inside-ou...
24/06/15
8
Acknowledge
weakness/
imperfection
(in public
services) as
anywhere else…
RESIDENCE	
  ON	
  ACCESS	
  TO	
  
P...
24/06/15
9
Doing for
learning &
learning for
doing…
VISIONS+21	
  
CGDD	
  –	
  MEDDE	
  -­‐	
  SDS	
  
2/ BUILDING (BEFOR...
24/06/15
10
3/ WORKING WITH A VISION…
Building
desirable
futures
CGDD	
  MEDDE	
  –	
  SDS	
  
VISIONS+21	
  TOOLBOX	
  
24/06/15
11
Building
desirable
futures
SPREAD	
  SUSTAINABLE	
  
LIFESTYLES	
  2050	
  
Shared
values,
(political)
vision…...
24/06/15
12
Visioning as a
pretext to build
common
understanding…
CORPUS	
  
KNOWLEDGE	
  BROKERING	
  
BETWEEN	
  SCIENTI...
24/06/15
13
Anchorage the
vision in (users)
reality…
COMMITTEE	
  OF	
  REGIONS	
  -­‐	
  SDS	
  
EU	
  CHARTER	
  FOR	
  ...
24/06/15
14
2/ BUILDING THE RIGHT
ECOSYSTEM…
3/ WORKING WITH A
VISION…
1/ CULTURAL CHANGE IN THE
PROJECT APPROACH…
Thank y...
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François Jégou, SDS

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Presentation made during Immersion in Public Design, 18-19, Paris

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François Jégou, SDS

  1. 1. 24/06/15 1 CHRISTOPHE GOUACHE – STRATEGIC DESIGN SCENARIOS IMMERSION IN PUBLIC DESIGN François Jégou, Strategic Design Scenarios STRATEGIC DESIGN SCENARIOS LAB  FOR  PUBLIC  INNOVATION  &  SUSTAINABLE  WAYS  OF  LIVING     IMMERSION   CO-­‐DESIGN   ETHNOGRAPHY   PROTOTYPING   EXPERIMENTATIONS/TESTS   FORWARD-­‐LOOKING  ACTIVITIES  AND  SCENARIOS   PRODUCTS  SERVICES  AND  POLICIES  SYSTEMS  
  2. 2. 24/06/15 2 1/ CULTURAL CHANGE IN THE PROJECT APPROACH…
  3. 3. 24/06/15 3 From command and control to learn how to better collaborate with others… CGDD  MEDDE  –  SDS  –  ETCHARY   AGENDA+21  NATIONAL  POLICY   Give visibility to get a common understanding of complex processes… JRC  -­‐  DG  REGIO  -­‐  SDS  
  4. 4. 24/06/15 4 Simulate and test… CITÉ  DU  DESIGN  -­‐  SDS   From ’scaling- up’ to other forms of deployment UNEP  –  POLITECNICO  –  SDS   CCSL   UBACT  –  SDS   SOCIAL  INNOVATION     IN  CITIES   www.StrategicdesignScenarios.net
  5. 5. 24/06/15 5 Design Collaborative Public Services… EMUDE   EMERGING  USER  DEMAND  IN   SUSTAINABLE  SOLUTIONS   MFG Fahrrad Gruppe, Köln www.StrategicDesignScenarios.net From ‘press-button’ design intervention to a more extended relationship… EVAN  EUROPEAN  VALUE   NETWORKS  
  6. 6. 24/06/15 6 1/ CULTURAL CHANGE IN THE PROJECT APPROACH… 2/ BUILDING (BEFORE) THE RIGHT ECOSYSTEM…
  7. 7. 24/06/15 7 Protected areas for experimentation… LABO  PUBLIC  EPHÉMÈRE   27E  RÉGION  -­‐  SGMAP   Inside-out administration with 'free range civil servants'… URBACT  –  SDS     SOCIAL  INNOVATION  IN  CITIES   AMERSFOORT   RHONE-­‐ALPES  REGION  –  27E   RÉGION    -­‐  SDS   SUSTAINABLE  PROCUREMENT  
  8. 8. 24/06/15 8 Acknowledge weakness/ imperfection (in public services) as anywhere else… RESIDENCE  ON  ACCESS  TO   PUBLIC  SERVICES   27E  RÉGION  -­‐    SGMAP  -­‐  SDS   Impregnation, positive contamination URBACT    -­‐  SDS   SUSTAINABLE  FOOD  IN  URBAN   COMMUNITIES   www.StrategicdesignScenarios.net
  9. 9. 24/06/15 9 Doing for learning & learning for doing… VISIONS+21   CGDD  –  MEDDE  -­‐  SDS   2/ BUILDING (BEFORE) THE RIGHT ECOSYSTEM…
  10. 10. 24/06/15 10 3/ WORKING WITH A VISION… Building desirable futures CGDD  MEDDE  –  SDS   VISIONS+21  TOOLBOX  
  11. 11. 24/06/15 11 Building desirable futures SPREAD  SUSTAINABLE   LIFESTYLES  2050   Shared values, (political) vision… PERL  -­‐  UNEP-­‐  SDS   MEDDE  -­‐  CNFPT   NEW  SKILLS  FOR   SUSTAINABLE  LIVING  
  12. 12. 24/06/15 12 Visioning as a pretext to build common understanding… CORPUS   KNOWLEDGE  BROKERING   BETWEEN  SCIENTISTS  AND   POLICYMAKER   Doing before thinking… …la  simulaLon  du  comité  de  pilotage  au  Comité  des   Régions????  Faire  la  carto  accompagnement  et  la   penser  ensuite????     COMMITTEE  OF  REGIONS  -­‐  SDS   EU  CHARTER  FOR  MULTILEVEL   GOVERNANCE  
  13. 13. 24/06/15 13 Anchorage the vision in (users) reality… COMMITTEE  OF  REGIONS  -­‐  SDS   EU  CHARTER  FOR  MULTILEVEL   GOVERNANCE   27e  RÉGION  –  SGMAP  -­‐  SDS   MULTILEVEL  RESIDENCE  ON   ACCESS  TO  PUBLIC  SERVICES   Anchorage the vision in (users) reality…
  14. 14. 24/06/15 14 2/ BUILDING THE RIGHT ECOSYSTEM… 3/ WORKING WITH A VISION… 1/ CULTURAL CHANGE IN THE PROJECT APPROACH… Thank you! François Jégou f.jegou@gmail.com www.strategicdesignscenarios.net www.sustainable-everyday- project.net twitter: @SDS_lab

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