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Music 4.5 Brand Discovery: Record-Play
1. THE SHIFTING BALANCE OF POWER BETWEEN BRANDS, RIGHTS HOLDERS AND ARTISTS AND HOW THIS MAY IMPACT NEW TECH COMPANIES. Daniel Cross, Director, Record-play
2. A short intro to Record-Play: Talent Rights Management Music marketing strategy Licensing My experience and why I am standing here talking at you: - Global Music Manager for adidas Group - Music consultant, Reebok EMEA 2011 - 10 years experience in commercial music market
3. THE CHANGING SCENE – MUSIC AND BRANDS RECENT PAST No open consumer dialogue Limited plaforms Fear $$$$$ No. CURRENTLY Uncertainty More flexibility Consumer empowerment Yes. Clutter LOOKING FORWARDS Expectation Competition Over exposure Opportunities
4. CASE STUDY REEBOK EMEA MUSIC ROLLOUT 2011 / 2012 The Challenge The pitch The markets The approach The roll of technology and opportunities presented
5. INSIGHTS FOR THE BRAND FOR THE RIGHTS HOLDER - Clarity and expectation management. - Quality above quantity. - Originality, meaning and value. - Artist selection. - Artist selection. - Input and guidance. - Depth - Partnership Choice. FOR TECH PARTNERS - KPI’s - Best fit - Opportunities
6. - Repudo TECH FIRMS OF INTEREST (FROM BRAND PERSPECTIVE) - Next Big Sound - Posse - Spotify - ReBaked - ThingLink TECH FIRMS OF INTEREST (FROM AN ARTIST PERSPECTIVE) - SongKick - Repudo - AAA. - Fan Collector - Top Spin - Mobile Roadie
