2go Social Network, is Nigerias largest Social Network with over 10 Million Unique Monthly Active Users

1. 2go Mobile Advertising
March
Download the 2go app on your phone at www.2go.im

2. Overview
• Mobile messenger and social chat application
with 11+ million MAUs across Africa
• Purpose built for mobile users in emerging markets
– Lightweight, nimble app (300kb)
– 1,800+ feature phones (J2ME)
– Custom 2go protocols for data efficiency
• Company
– Self-funded, profitable
– Small world-class development team (16 developers)
– Own messaging protocols and back-end software services

3. Value Proposition
• Instant messaging
• Sharing of photos
• Cross-platform chat to friends on
Facebook and Google Talk
• Chat rooms"
• Meeting virtually"
• Sharing and self-expression
(football, faith, music, health …)"

4. 2go Features Overview
• Free mobile instant messaging
• Sharing of photos and status updates
• 2go Rooms (paid chat rooms):
– Football, Flirt, Music, Health, Games …
• GoCredits virtual currency
– Purchased in-app via premium-SMS
• Google Talk and Facebook chat gateways
• Monetization through chat rooms (80%)
and the 2go Ad Platform (20%)

5. Viral app – no marketing since 2010
Registered
users
42m
Signups
per day
50k
MAUs in
Nigeria
9m

6. 10 Million+ Active Users in Nigeria!
12+
million
monthly
actives
7+
billion
messages
a month
4+
million
users
a day
9 million*
100,000*
1 million*
Kenya
Nigeria
South
Africa

7. 2go reaches nearly all mobile users in Africa
• 2go supports 2000+ phones (J2ME), Nokia S40, Blackberry and Android
• Over 85% of phones in Nigeria are still feature phones
• Your Advertising must communicate with the reality of the mobile market in Nigeria

8. 2go for Android launched June 2013
1,200,000+ downloads with no marketing
550,000 Monthly Active Android users

9. • Young demographic
• Core users aged 19 – 29
• 85% of user are between 18-35 years
• Skews male
• Nigeria: 65% Male
• Ambitious Social’s, Trendies
19#$#23#
24#$#29#
30$#35#
35+#
13#$#18# 10%
44%
31%
10%
5%
2go Nigeria Demographics

10. Nigeria – Active Users by state
18%#
7%#
6%#
5%# 5%#
4%#
4%# 4%#
3%# 3%# 3%# 3%#
3%# 2%# 2%# 2%# 2%# 2%#
2%# 2%# 2%# 2%#
1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 1%# 0%# 0%#
0%#
2%#
4%#
6%#
8%#
10%#
12%#
14%#
16%#
18%#
20%#
Top#states#are#Lagos,#
Abuja,#Rivers,#Kaduna#
Delta,#Anambra,#Imo#
Kano,#Edo,#Abia#

11. 2go is a household brand in Nigeria
http://ventureburn.com/2013/07/taking-instant-messaging-to-the-next-level-2go-bread-in-nigeria/

12. 2go Ad Platform
2go drives user uptake for many top-tier
brands and media companies

13. • 2go Ad Offerings:
→ Full Screen Splash Adverts
→ Text Adverts
→ Market Research
• Live detailed reporting and analytics
• Nigeria CPM pricing (splash and text ads):
→ US$4.80 CPM (minimum US$1,000)
• Market research pricing available on request
2go Advertising Platform
5%-10%
CTRs

14. • Users are focused on a full-screen image (Splash)
for 5 seconds each time they open the 2go app
• The Splash is Clickable directly to the brand’s
own mobile website (i.e., outside of the 2go app)
• Click through rates of between 5% and 15%
• Targetable via Age, Gender, State
• Each user will have the various Splash Ads
displayed upto 5 times to them over the weekend
• More than 1 creative may be run at once
Full-screen Splash Advert

15. More than 1 set of
Advertising can be run
at once

16. Splash Screen
Examples

17. Text Ad Advertising
• Text ads work well in conjunction with Splash
Advertising
• They offer a text based Ad option to reach
the target market
• Each message is given premium positioning
at the top of the users contact list
• Normal media weighting is 20% Text Ads of
inventory

18. Text Ad
• Users have the option to open the Text Ad
and read further
• A user can then click through to learn
more, via a URL link (to a destination URL
eg Coca-Cola.mobi ) or a Facebook Page
• Click through rates on Text Ads are high
and drive quality targeted traffic.

19. Where would you most like to see adverts?
3800 Nigeria Respondents
TV#
49%#
Paper#
Magazine#
13%#
Billboard#
2%#
2go#
25%#
Facebook#
9%#
Twi;er#
1%#

20. !
!
!
!
MTN - Proctor & Gamble - KFC Nigeria – Guinness – Blackberry - Stanbic Bank - Apple " " ""
Select Advertisers:

21. !
!
!
!
Sprite,Ariel & LG, Star Beer, SuperSport Confed Cup,Always, Gulder, Heineken, MTN ""
Select Advertisers:

22. 2go Interactive
The Boulevard Office Park
Searle Street, Woodstock
Cape Town, South Africa
Riccardo – Sales Director Africa
Skype ID: rpasqualotto
Contact: Riccardo@2go.im
+27 829055590
Download the 2go app on your phone at www.2go.im