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Leveraging Digital Assets & Technology In The Sales Channel

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As technology rapidly enables the rest of the world to improve almost everything about how they work, the field of sales channel incentives has remained a notable exception. Much of the way programs are currently executed has been "updated" by simply taking the old way and plunking the exact same process online.

In an evermore-connected world, it is not enough to build great products. Your brand must ensure that you give customers an incredible experience, even prior to purchase.

The good thing is that it is getting increasingly easier to scale great client experience, and it can make your job more fun.

Part of the challenge is that with the proliferation of digital mediums and platforms available, it is tough to decide where to allocate resources.

Jason Atkins, founder and CEO of 360incentives has been working at modernizing the sales channel management industry for nearly 20 years, finally founding 360 in 2008.

In this presentation, you'll learn the most cutting edge tactics to make sure that your programs are delivering the best possible outcomes.

You'll walk away with:

- 10 solid ways to ensure your programs are delivering the best possible user experience.
- Tactics for building re-marketing opportunities with your channels and consumers
- Ways to drive more value for your channel, your customers and YOU
You can view the video recording of this session at 360incentives dot com.

Publié dans : Business
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Leveraging Digital Assets & Technology In The Sales Channel

  1. 1. Leveraging Digital Assets & Technology In The Channel
  2. 2. Agenda • Introductions • Overview • Ten Ways Technology Can Drive Loyalty • Q&A
  3. 3. Jason Atkins, Founder & CEO 360incentives Jason has long track record of using his strong entrepreneurial spirit and technology expertise to grow businesses and create new opportunities. Before founding 360 in 2008, he was president and CEO with TMR, a marketing services company. Jason began working with technology early on creating a bulletin board system (BBS) even before the Internet as we now know it was really in existence. By the time he was 16, he had his own networking support and software development business where he wrote one of the first online rebate systems in the mid 90’s. Jason’s business philosophy is grounded in workplace happiness and having a strong commitment to community. He serves on multiple local advisory boards and is active in the arts and non-for-profit organizations.
  4. 4. Use technology to build attractors
  5. 5. Lesson 1 quickly reward the behavior you want repeated
  6. 6. Lesson 2 leverage the touch points
  7. 7. Lesson 3 give people choices
  8. 8. Lesson 4 experiment
  9. 9. Lesson 5 speed of change
  10. 10. http://www.youtube.com/watch?v=9d8Vd7u5aDo
  11. 11. Lesson 6 double edge sword
  12. 12. Lesson 7 monitor and act
  13. 13. Lesson 8 gamification
  14. 14. Lesson 9 unlock the secrets
  15. 15. Lesson 10 know the participants
  16. 16. THANK YOU Helping to make brands smarter and more connected to their channel & consumers. Jason Atkins jatkins@360incentives.com For more information visit www.360incentives.com

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