This document provides information about an upcoming workshop on persuasive business writing facilitated by Suzanne Guthrie. The 2-day workshop will provide participants with hands-on training to improve their business writing skills. Each participant will receive a manual and exercises to help make their writing clear, concise, and compelling. The workshop will cover topics such as understanding audiences, organizing messages, and editing for successful outcomes. Suzanne Guthrie has over 20 years of experience in communications, change management, and training. She has a master's degree and provides workshops on business writing, presentations, and other professional skills. Testimonials praise her abilities as a facilitator and consultant.

1. 1Tel: +6016 3326 360 Fax: +603 9205 7779 kris@360bsigroup.com
EXCLUSIVE TAKEAWAYS:
Workshop Materials: Every participant
receives a copy of the Persuasive Business
Writing™ Manual and handouts containing
an overview of the course, including
worksheets, examples and exercises.
YOUR INTERNATIONAL
COURSE FACILITATOR
Suzanne Guthrie
Director of Learning
Bold New Directions
With over 20 years of experience in corporate
communications, organizational change, and
management, Suzanne Guthrie brings an enthusiasm and
passion to her work that is well received by diverse client
groups.
Suzanne’s unique perspective comes from her varied
experience in both the corporate and public sectors where
she has worked in marketing, management and corporate
communication roles.
Suzanne loves supporting professional growth and uses
her coaching skills to draw out individual strengths. Her
rich approach to facilitation centers on helping
professionals develop new competencies and confidence
that translate into enhanced performance in the workplace.
Suzanne’s formal education includes a master’s degree
from the University of Toronto (Canada) with a focus on
organizational administration. She is a graduate of the
innovative Coaches Training Institute and holds a diploma
in Advanced Communications.
She leads training in the areas of business communications,
powerful presentations, persuasive writing, emotional
intelligence and professional resilience. She is an active
member of the International Coach Federation, the
National Speakers Association, and the American Society of
Training & Development.
Suzanne is also the editor of the newly published
management development book called Managing From
The Inside Out available in electronic and paper versions.
She has delivered communications training and
consultation to Fortune 500 firms across North America,
South America and Europe.
“Suzanne is a fantastic facilitator and an inspiring consultant!”
- Amanda Koenig, Director, United Health Group
“Suzanne is an upbeat and dynamic facilitator. We’ve been very satisfied
with the results of our relationship with Suzanne.”
- Doreen Boettcher, Wells Fargo Home & Consumer Finance Group
“Suzanne Guthrie has a remarkable ability to convey complex information in
a way that cuts to the core of the topic and teaches the key elements needed
to make real change. ”
- Jean Gran, Financial Consultant, NorthStar Financial Counselling
LATEST TESTIMONIALS
02 - 03 SEPTEMBER 2013
KUALA LUMPUR
05 - 06 SEPTEMBER 2013
BANGKOK
MANAGEMENT
SERIES
Improve your writing confidence
Understand & engage your global audience
Learn to get started quickly
Organize messages effectively
Save time completing writing projects
Overcome writing obstacles
Energize your writing with word choice
Persuade readers to take action
Understand the power of visuals
Get handy reference checklists
Workshop Benefits:
• Are you clear, concise and compelling, or disorganized and confused?
• Does your writing communicate clearly with global partners?
Persuasive Business Writing™ is a hands-on training session that helps
participants communicate better in professional business writing. Whether you
write memos, reports, emails or promotional literature your writing says a lot
about you.
Learn professional writing techniques to get your message across in a
persuasive, organized and timely manner. Learn to start and finish any writing
project efficiently. Learn to identify and overcome obstacles to your writing
success. Learn to understand the behavioral style & communication preferences
of your audience.
Through a combination of instruction, demonstration & practice this session
teaches you to deliver professional business writing results for global audiences
time and time again.
PERSUASIVE
BUSINESS
WRITING ™
COURSE OVERVIEW

2. 2
COURSE SCHEDULE
8.00
8.30
10.10 - 10.30
12.30 - 13.30
14.40 - 15.00
16.00
Registration & Coffee/Tea
Workshop commences
Morning coffee/tea
Lunch
Afternoon coffee/tea
End of day
WHO SHOULD ATTEND
Company Chairman & Directors
VPs, GMs of Corporate Communications
Heads & Managers of Advertising
Business Development Managers
Sales & Marketing Professionals
Media & Public Relations Managers
Executives, Managers & Team Leaders
HR, Administrative & Support Staff
Professionals who Write Business Documents
Project & Line Managers
WHY THIS EVENT
This experiential exercise-filled learning program
helps participants learn a step-by-step process
for writing to global audiences.
By applying the writing process to actual topic
areas participants learn how easily they can get
started and complete well organized &
persuasive writing projects.
The combination of instruction, quick exercises
and reference materials translates to real skills
that can be put to work immediately for greater
writing success.
Either write something worth reading
or do something worth writing.
- Benjamin Franklin
There are no pre-requisites or designated experience levels required of participants attending this
workshop.
DAY2 EDITING FOR SUCCESSFUL
WRITING OUTCOMES
Leveraging Sentence Structure
Activating Writing Style
Editing unnecessary phrases & words
Reducing Communication Roadblocks
Improving the Effectiveness of Visuals
Considerations for Digital Applications
Fine-tuning for Global Audiences
Utilizing Quick Checklists
Mapping Out Future Steps
DAY1 GETTING STARTED WITH
PERSUASIVE BUSINESS WRITING
Assessing Your Writing & its Impact
Considering the 3 C’s of Global Business Writing
Exploring a Step by Step Approach to Your Business Writing
Using the 3 R’s Planning Tool
Understanding Readers’Behavioral Styles
Contemplating Communication Preferences
Choosing a Starting Strategy
Organizing Your Concepts
Drafting Faster for Better Outcomes
COURSE
CONTENT

3. Payment is required within 5 days upon receipt of
the invoice.
All payments must be received prior to the event date* Save up to 50% for In-house Training program
PAYMENT DETAILSFEES (please tick as appropriate)
3
Thank you for your registration!
Substitutions are welcome at any time. Please notify us at
least 2 working days prior to the event. All cancellations will
carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry a 100% liability.
However, course materials will still be couriered to you.
General Information:
Registrations close ONE (1) week before the training dates.
The fees cover lunch, tea breaks, materials and certificate.
Official confirmation will be sent, once registration has been
received.
Participants will need to arrange their own accommodation.
Attire: Smart Casual
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Cancellations/Substitutions
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Creating Customer Loyalty ™
360 BSI is passionate about providing strategic technical
programs and high potential training solutions across the
region to build personal competencies and organizational
capability.
You will receive practical training from a professionally
qualified educator with over twenty years of teaching and
training experience.
Please feel free to mix-and-match topics from the areas listed
below to get the right training content for your staff. Other
topics may be available upon request.
IN-HOUSE TRAINING
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DELEGATES
Fax: +603 9205 7779
Tel: +603 9205 7772
Mobile: +6016 3326 360
Email: kris@360bsigroup.com
REGISTRATION FORM
Hotel Contact Details:
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable
the client has to ensure that the taxes are paid on top of the investment fee paid for the course.
Compliance with the local tax laws is the responsibility of the client.
Bank transfer:
360 BSI MIDDLE EAST LIMITED
Abu Dhabi Commercial Bank
Dubai Mall Branch, P.O.Box 49124 Dubai, U.A.E
Account No: 10065721319001
Swift No: ADCBAEAAXXX
IBAN No: AE780030010065721319001
USD 7,500 - Special for Group of 5
USD 4,995 - Special for Group of 3
USD 1,995 per delegate
BANGKOK, THAILAND: 05 - 06 SEPTEMBER 2013
KUALA LUMPUR, MALAYSIA: 02 - 03 SEPTEMBER 2013
The Landmark Bangkok
138 Sukhumvit Road, Klongtoey, Bangkok.
Tel. +66 2254 0404 Fax. +66 2252 4221
Grand Millennium Kuala Lumpur
160 Jalan Bukit Bintang, 55100 Kuala Lumpur
Tel: +60 3 2117 4899 Fax: +60 3 2142 1441
02 - 03 SEPTEMBER 2013
KUALA LUMPUR
05 - 06 SEPTEMBER 2013
BANGKOK
360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.©
PERSUASIVE
BUSINESS
WRITING ™