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Defining Marketing for the Twenty-First Century

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Sumit Pradhan

Defining Marketing for the Twenty-First Century

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Chapter 1 Defining Marketing for the Twenty-First Century PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object]
The New Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Can Be Marketed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Defined ,[object Object],[object Object]
Marketing Defined ,[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object]
Enhancing Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object]
Core Marketing Concepts ,[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Company Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes in the Marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Defining Marketing for the Twenty-First Century

  • 1. Chapter 1 Defining Marketing for the Twenty-First Century PowerPoint by Karen E. James Louisiana State University - Shreveport
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