Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
#DigiPharm
Irish Street Medicine
Symposium 2016
The opportunity for Pharma
to go Mobile First
London, UK
5-6th
October 2016
#DigiPharm
Irish Street Medicine
Symposium 2016
http://www.twitter.com/mHealth
David Doherty
CoFounder, 3G Doctor
twitter....
#DigiPharm
Irish Street Medicine
Symposium 2016
#DigiPharm
http://search.twitter.com/
#DigiPharm
Irish Street Medicine
Symposium 2016
#DigiPharm
Irish Street Medicine
Symposium 2016
Why do we think there are
so many big Pharma Brands?
#DigiPharm
Irish Street Medicine
Symposium 2016
Market complexities make it impossible to
measure the value of Pharma's pr...
#DigiPharm
Irish Street Medicine
Symposium 2016
Doing more has been twinned with
Financial Reward
#DigiPharm
Irish Street Medicine
Symposium 2016
Mobile has changed everything
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
Mobil...
#DigiPharm
Irish Street Medicine
Symposium 2016
1st – mobile is personal
2nd – mobile is permanently carried
3rd – mobile ...
#DigiPharm
Irish Street Medicine
Symposium 2016
Mobile isn't a subset of the Internet
http://mHealthInsight.com/2010/01/11...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
68%Sa...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
We ch...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
>>>
M...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2009/11/10/
Mobile: the only technology that's m...
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mhealthinsight.com/2010/03/22/
2000-2010: The Nokia Decade
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mhealthinsight.com/2010/03/22/
2010-2020: The mHealth Decade?
#DigiPharm
Irish Street Medicine
Symposium 2016
When Technology Converges
it converges to Mobile
#DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2015/03/16/
The iPhone is becoming
synonymous w...
#DigiPharm
Irish Street Medicine
Symposium 2016
Let me help you imagine a
Mobile First Pharma Brand
#DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/he...
#DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/he...
#DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/he...
#DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/he...
#DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/he...
#DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/he...
#DigiPharm
Irish Street Medicine
Symposium 2016
Think Mobile First
Packaging
Clinical Trials
Employee Communications
Infor...
#DigiPharm
Irish Street Medicine
Symposium 2016
Mobile First starts with SMS
#DigiPharm
Irish Street Medicine
Symposium 2016
Can we afford a Mobile First approach?
https://mhealthinsight.com/2012/03/...
#DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2016/08/11/
The world's biggest & most profitab...
#DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2015/03/16/
Apple are so confident they're igno...
#DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2015/03/16/
It's time for Pharma Brands
to go M...
#DigiPharm
Irish Street Medicine
Symposium 2016
Minimum Viable Product (MVP)
a product with just enough features to
gather...
#DigiPharm
Irish Street Medicine
Symposium 2016
Minimum Ethical Product (MEP)
a product with just enough features
to be co...
#DigiPharm
Irish Street Medicine
Symposium 2016
Minimum Ethical Product (MEP)
a product with just enough features
to be co...
#DigiPharm
Irish Street Medicine
Symposium 2016
Imagine your companies most
important key perfomance indicator
was how eth...
#DigiPharm
Irish Street Medicine
Symposium 2016
This is the world's biggest Clinical Trial
Recruitment & Participation Opp...
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://mhealthinsight.com/2015/05/21/
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://mhealthinsight.com/2015/05/21/
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.bnf.org/products/apps/
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.3D4Medical.com/
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.Alivecor.com/
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.Alivecor.com/
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://mhealthinsight.com/2015/11/26/
#DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.d-eyecare.com
#DigiPharm
Irish Street Medicine
Symposium 2016
http://mhealthinsight.com/2013/12/27/
Disease Management
#DigiPharm
Irish Street Medicine
Symposium 2016
Embedding Connectivity
http://www.news-medical.net/news/20160418/How-will-...
#DigiPharm
Irish Street Medicine
Symposium 2016
Embedding Connectivity
http://www.rte.ie/news/2016/0914/816527-ebola-nurse...
#DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2016/08/22/streetmedicine/
Mobile has made it c...
#DigiPharm
Irish Street Medicine
Symposium 2016
Mobile convergence provides an
opportunity to reduce complexity
#DigiPharm
Irish Street Medicine
Symposium 2016
Mobile First Design
#DigiPharm
Irish Street Medicine
Symposium 2016
How would Elon Musk develop new drugs?
#DigiPharm
Irish Street Medicine
Symposium 2016
How would Elon Musk develop new drugs?
#DigiPharm
Irish Street Medicine
Symposium 2016
Share, connect & propagate best practice
https://mhealthinsight.com/2010/1...
#DigiPharm
Irish Street Medicine
Symposium 2016
No one is going to get fired
for going Mobile First
#DigiPharm
Irish Street Medicine
Symposium 2016
http://www.twitter.com/mHealth
David Doherty
CoFounder, 3G Doctor
twitter....
Prochain SlideShare
Chargement dans…5
×

What would it look like if pharma went mobile first

3 547 vues

Publié le

https://mhealthinsight.com/2016/09/08/join-us-at-digipharm-2016-conference/

Publié dans : Santé
  • Sex in your area is here: ❤❤❤ http://bit.ly/2F7hN3u ❤❤❤
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2F7hN3u ♥♥♥
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

What would it look like if pharma went mobile first

  1. 1. #DigiPharm Irish Street Medicine Symposium 2016 The opportunity for Pharma to go Mobile First London, UK 5-6th October 2016
  2. 2. #DigiPharm Irish Street Medicine Symposium 2016 http://www.twitter.com/mHealth David Doherty CoFounder, 3G Doctor twitter.com/mHealth
  3. 3. #DigiPharm Irish Street Medicine Symposium 2016 #DigiPharm http://search.twitter.com/
  4. 4. #DigiPharm Irish Street Medicine Symposium 2016
  5. 5. #DigiPharm Irish Street Medicine Symposium 2016 Why do we think there are so many big Pharma Brands?
  6. 6. #DigiPharm Irish Street Medicine Symposium 2016 Market complexities make it impossible to measure the value of Pharma's product
  7. 7. #DigiPharm Irish Street Medicine Symposium 2016 Doing more has been twinned with Financial Reward
  8. 8. #DigiPharm Irish Street Medicine Symposium 2016 Mobile has changed everything
  9. 9. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ Mobile is the newest mass media
  10. 10. #DigiPharm Irish Street Medicine Symposium 2016 1st – mobile is personal 2nd – mobile is permanently carried 3rd – mobile is always on 4th – mobile has a built-in payment channel 5th – mobile is available at the point of creative impulse 6th – mobile is most accurate at measuring its audience 7th – only mobile can capture the social context of consumption 8th – only mobile can offer augmented reality http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ Unique attributes of Mobile as a Mass Media
  11. 11. #DigiPharm Irish Street Medicine Symposium 2016 Mobile isn't a subset of the Internet http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ There are Landline phones 1.1B
  12. 12. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ There are PCs (desktops+laptops +netbooks+tablet PCs) 1.5B Mobile isn't a subset of the Internet
  13. 13. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ There are TVs 2B Mobile isn't a subset of the Internet
  14. 14. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ There are mobile subscriptions 7.1B Mobile isn't a subset of the Internet
  15. 15. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ There are mobile subscriptions 7.1B The President of the USA can SMS a mother in an Indian village
  16. 16. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ 68%Say they check their phone within 15 mins of waking up Mobile isn't a subset of the Internet
  17. 17. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ We check our mobiles a day 150 Mobile isn't a subset of the Internet
  18. 18. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/ >>> Mobile isn't a subset of the Internet
  19. 19. #DigiPharm Irish Street Medicine Symposium 2016 http://mHealthInsight.com/2009/11/10/ Mobile: the only technology that's more distributed amongst the world's poor
  20. 20. #DigiPharm Irish Street Medicine Symposium 2016 http://mhealthinsight.com/2010/03/22/ 2000-2010: The Nokia Decade
  21. 21. #DigiPharm Irish Street Medicine Symposium 2016 http://mhealthinsight.com/2010/03/22/ 2010-2020: The mHealth Decade?
  22. 22. #DigiPharm Irish Street Medicine Symposium 2016 When Technology Converges it converges to Mobile
  23. 23. #DigiPharm Irish Street Medicine Symposium 2016 https://mhealthinsight.com/2015/03/16/ The iPhone is becoming synonymous with Health
  24. 24. #DigiPharm Irish Street Medicine Symposium 2016 Let me help you imagine a Mobile First Pharma Brand
  25. 25. #DigiPharm Irish Street Medicine Symposium 2016 What does Mobile First look like? https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/
  26. 26. #DigiPharm Irish Street Medicine Symposium 2016 What does Mobile First look like? https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/
  27. 27. #DigiPharm Irish Street Medicine Symposium 2016 What does Mobile First look like? https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/
  28. 28. #DigiPharm Irish Street Medicine Symposium 2016 What does Mobile First look like? https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/
  29. 29. #DigiPharm Irish Street Medicine Symposium 2016 What does Mobile First look like? https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/
  30. 30. #DigiPharm Irish Street Medicine Symposium 2016 What does Mobile First look like? https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/
  31. 31. #DigiPharm Irish Street Medicine Symposium 2016 Think Mobile First Packaging Clinical Trials Employee Communications Information and Services for Patients Social Media & Feedback https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/
  32. 32. #DigiPharm Irish Street Medicine Symposium 2016 Mobile First starts with SMS
  33. 33. #DigiPharm Irish Street Medicine Symposium 2016 Can we afford a Mobile First approach? https://mhealthinsight.com/2012/03/24/
  34. 34. #DigiPharm Irish Street Medicine Symposium 2016 https://mhealthinsight.com/2016/08/11/ The world's biggest & most profitable company wants to evolve into a Healthcare brand
  35. 35. #DigiPharm Irish Street Medicine Symposium 2016 https://mhealthinsight.com/2015/03/16/ Apple are so confident they're ignoring Insurance Companies
  36. 36. #DigiPharm Irish Street Medicine Symposium 2016 https://mhealthinsight.com/2015/03/16/ It's time for Pharma Brands to go Mobile First
  37. 37. #DigiPharm Irish Street Medicine Symposium 2016 Minimum Viable Product (MVP) a product with just enough features to gather validated learning about a product and it's continued development.
  38. 38. #DigiPharm Irish Street Medicine Symposium 2016 Minimum Ethical Product (MEP) a product with just enough features to be considered ethical.
  39. 39. #DigiPharm Irish Street Medicine Symposium 2016 Minimum Ethical Product (MEP) a product with just enough features to be considered ethical. CAN YOU IMAGINE A DIFFERENT WAY?
  40. 40. #DigiPharm Irish Street Medicine Symposium 2016 Imagine your companies most important key perfomance indicator was how ethical you were?
  41. 41. #DigiPharm Irish Street Medicine Symposium 2016 This is the world's biggest Clinical Trial Recruitment & Participation Opportunity https://www.youtube.com/watch?v=5CvvXXRrbVc
  42. 42. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical
  43. 43. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://mhealthinsight.com/2015/05/21/
  44. 44. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://mhealthinsight.com/2015/05/21/
  45. 45. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://www.bnf.org/products/apps/
  46. 46. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical
  47. 47. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://www.3D4Medical.com/
  48. 48. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://www.Alivecor.com/
  49. 49. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://www.Alivecor.com/
  50. 50. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://mhealthinsight.com/2015/11/26/
  51. 51. #DigiPharm Irish Street Medicine Symposium 2016 The Mobile Medical https://www.d-eyecare.com
  52. 52. #DigiPharm Irish Street Medicine Symposium 2016 http://mhealthinsight.com/2013/12/27/ Disease Management
  53. 53. #DigiPharm Irish Street Medicine Symposium 2016 Embedding Connectivity http://www.news-medical.net/news/20160418/How-will-IoT-impact-healthcare-An-interview-with-David-Doherty.aspx
  54. 54. #DigiPharm Irish Street Medicine Symposium 2016 Embedding Connectivity http://www.rte.ie/news/2016/0914/816527-ebola-nurse-cafferkey/
  55. 55. #DigiPharm Irish Street Medicine Symposium 2016 https://mhealthinsight.com/2016/08/22/streetmedicine/ Mobile has made it cheaper to distribute quality health information than water
  56. 56. #DigiPharm Irish Street Medicine Symposium 2016 Mobile convergence provides an opportunity to reduce complexity
  57. 57. #DigiPharm Irish Street Medicine Symposium 2016 Mobile First Design
  58. 58. #DigiPharm Irish Street Medicine Symposium 2016 How would Elon Musk develop new drugs?
  59. 59. #DigiPharm Irish Street Medicine Symposium 2016 How would Elon Musk develop new drugs?
  60. 60. #DigiPharm Irish Street Medicine Symposium 2016 Share, connect & propagate best practice https://mhealthinsight.com/2010/11/23/what-if-sir-william-osler-had-tweeted/
  61. 61. #DigiPharm Irish Street Medicine Symposium 2016 No one is going to get fired for going Mobile First
  62. 62. #DigiPharm Irish Street Medicine Symposium 2016 http://www.twitter.com/mHealth David Doherty CoFounder, 3G Doctor twitter.com/mHealth Thank you!

×