1. Tech4Good,
Tech4All, and Digital
Inclusion
✋ Type questions in the Q&A window during the presentation
⏺ This webinar is being recorded & will be available for replay
💬 To view live captions, please click the CC icon
📱 www.3playmedia.com l @3playmedia l #a11y
Debra Ruh
CEO/ Founder
Ruh Global Impact

2. Presented by:
Debra Ruh, CEO
Ruh Global Communications
Co-Founder AXSChat
Valuable 500 Partner
1
TECH4GOOD, TECH4ALL,
AND DIGITAL INCLUSION

3. Introduction
• Ruh Global IMPACT is a Global Marketing and Strategic
Consultant Company. We provide strategic disability
inclusion and accessibility that leverage positive corporate
branding, competitive differentiation, and ROI.
• Host of ‘Human Potential at Work’ – audience in 86+
countries. Co-Founder #AXSChat one of the largest global
tweet chats
• Author of three books: Inclusion Branding,
Tapping into Hidden Human Capital, and
Finding Your Voice Using Social Media.
• In 2019, Inducted into the ‘Susan M. Daniels
Disability Mentoring Hall of Fame’.
• Mother of a daughter with Down syndrome
and wife of a husband with Dementia.
• Speaker for US State Department | Advisor to UN ILO Global Business Disability
Network | Partner with Dr. Caroline Casey’s Valuable 500 | Global Goodwill
Ambassador | BDF and Purple Space Ambassadors | G3ict Expert Panel | IAAP
Strategic Advisor Committee
Debra Ruh, CEO of Ruh
Global IMPACT
The only disability is when people cannot see Human Potential”.
Debra Ruh
2
2

4. The World Has Changed
Numbers of Persons with Disabilities are on the rise!
TechnologyMedical AdvancementsGlobalization
CSRDigital DivideCRPD
3

5. ROI & Shareholder Value vs.
Charity
• Corporate engagement with our community is now about ROI
and increased shareholder value. Time to move away from
charity or only Corporate Social Responsibility (CSR).
• Improvements pursued by a corporation to streamline their
process for improved accessibility and inclusion within its
workforce are providing differentiators for brands.
• Brands must realize that these efforts provide increased
productivity for its employees and better solutions for their
customers (with and without disabilities). Equating to positive
ROI. Resulting in competitive advantages and larger returns
to the Shareholders.
4

6. Business and SDGs
5
Businesses, government and civil society must play an active role in
collaborative solutions to address the world’s most pressing societal
challenges described in the Sustainable Development Goals (SDGs).
“Unilever’s whole business model is geared towards the SDGs, and that all
300 brands they have globally are to the purpose of the SDGs. Consumer
goods giant Unilever promotes and exemplifies the idea that if a company
wants to be prosperous in the long-term, putting sustainability at the heart of
its business model makes perfect sense.” Paul Polman, CEO of Unilever
SDGs

7. Diversity and Intersectionality
We must remember to encourage inclusion of all voices in the
global diversity, and inclusion community movements. For
example, Women’s movements should embrace and include
women with disabilities. The LGBTQ movement must including
community members that are also disabled. Plus embrace other
movements like Neurodiversity. We are Stronger Together!!!
www.RuhGlobal.com 6

8. 5
Market Opportunity

9. Disruption: Mainstream Technology
& Globalization 6

10. Tech: Changing the World for PwD
7
Driverless Cars 3D Printing of Prosthetics
Smart Glasses
ExoSkelton

11. Tech4Good, Tech4All –
Hearing Loss
10
Doppler Labs’ Here One buds in white
The combination wireless earbuds and smart device is able to take in
ambient sound through microphones, then filter out background
noises and enhance speech—doing essentially what a hearing aid
does.
KR Liu, Google
“We really believe that accessibility
and reaching those consumers is
important, but we haven’t been
able to [reach them] due to
regulation.” KR Liu
By setting their sights on users with both mild
and moderate hearing loss, Doppler, Bose, and
other companies are inexorably blurring the
line between professional-grade devices and
lifestyle products. Starkey’s Halo 2 hearing aids, costing
up to $10,000.

12. Tech4Good, Tech4All –
Blind and Vision Loss
11
“It's my hope that by helping each other as an online community, Be My Eyes will
make a big difference in the everyday lives of blind people all over the world.” Hans
Jørgen Wiberg, Be My Eyes, Founder
Be My Eyes is a free mobile app created to make the world more
accessible for blind and low-vision people. The app connects blind and
low-vision individuals with sighted volunteers and companies from all
over the world through a live video call.
Hans Jørgen Wiberg
Since their launch in January 2015, more
than 2,000,000 volunteers have signed up
to assist blind and low-vision users.
Be My Eyes App
Be My Eyes users can request assistance in over
180 languages making the app the biggest online
community for blind and low-vision people and
the largest micro-volunteering platforms in world!

13. Tech4Good, Tech4All –
People with Mobility Issues
12
Assistive Touch: Operating a smartphone with physical disabilities
For some smartphone users with mobility disabilities, even the seemingly
simple task of operating that phone can be difficult. Assistive Touch
mobile app, activating smartphone operations are much easier.
It also offers virtual buttons that allow users to navigate a device without
actually having to touch it. Virtual home buttons, back buttons, screenshot
buttons, and volume control — even turning the device on and off — are
suddenly simple tasks to perform. Available for Android and iOS users.
Apps can be used either on smartphones or desktops to solve a variety of daily challenges.

14. Tech4Good, Tech4All –
People that are Nonverbal
13
The JABtalk mobile app takes the text-to-speech functionality one
step further to assist those nonverbal adults and kids better
communicate with a complex world.
This app includes the ability to build
complex sentences, organize words into
user-defined categories, and import
pictures and audio.
It basically transforms any Android device
into an AAC (augmentative and alternative
communication) device. Available for
Android users.
JABtalk
JABtalk

15. Tech4Good, Tech4All –
Deaf & Hearing Loss App
14
StorySign created by Huawei is a free mobile app that aims to help
deaf children read by translating the text from selected books into
sign language.
Through the power of AI and augmented reality, StorySign brings
these books to life and helps deaf children enjoy storytime as
every child should.
StorySignStorySign

16. Digital Inclusion
Digital inclusion is an economic imperative for every community. We
must all have access to reliable, affordable internet or the digital
divide continues to widen.
These digital inclusion issues are impacting Rural Communities,
disenfranchised communities, including persons with disabilities, and
many people in developing countries.
15
Sara Ruh
As we move towards 5G – society must
assure access to robust and affordable
Internet around the world.
Access allows communities to thrive
socially, economically, encourages
innovation, and broadens opportunities.

17. • Integrating persons with disabilities into an
organization’s workplace, marketing/branding
efforts, and accessibility of products and services.
Debra and Sara Ruh at a Book
Signing
Seamless Integration
• These efforts are good for
the bottom-line and the
brand’s image.
• Societies function better
when everyone has the
opportunity to contribute and
participate.
16

18. In Conclusion: Direct Path to the
Community
• Advance technology has created a new model that has
broken down barriers to this Global Community of PwD’s,
family and friends. The community is active, engaged, and
is a strong purchasing power.
• A direct bidirectional path to consumers with disabilities.
• Model that is Business to Consumer and Consumer direct
to Business.
• This is due in great part to the
advancements with Social media
being a critical global marketing
platform.
17

19. Human Potential at Work
• Filmed live on Facebook, Captioned,
Audio becomes Podcast and Radio
Program on over 25 channels.
• Global Audience in 86 countries and 113
regions.
• Please subscribe and review.
http://www.ruhglobal.com/podcasthum
an-potential-work/
• Seeking Sponsors for ”Human Potential
at Work”
• Social Impact, Disability Inclusion, and Empowerment.
• How do the Global Goals like Sustainable Development Goals
(SDGs) add value to the disability inclusion conversations.
• Get ready to be inspired, hear success stories and learn tips and
principles for bringing out the best in everyone.

20. AXSChat –
One of World’s Largest Chats
• AXSChat is an open online community of individuals dedicated to
creating an inclusive and accessible world. www.AXSChat.com
• Since Nov 2014, we have hosted weekly video interviews and
twitter chats with leaders all over the world creating a more
inclusive place through technology or innovating to enable wider
participation in society for people with disabilities.
Corporate Sponsor
@debraruh @NeilMillikien@akwyz

21. Debra Ruh’s Books
20
Follow Debra’s Author Page on Amazon: shorturl.at/biuw5
Inclusion Branding is available in English, Spanish, Arabic, eBooks and Audio

22. Debra Ruh
CEO, Ruh Global IMPACT
Host: Human Potential at Work
Host: AXSChat Co-Founder
Email: Debra@RuhGlobal.com
Ph: +01 (804) 986-4500
Web: www.RuhGlobal.com
Social Media: @debraruh
Contact Data