1. CREATING AN APPAREL LINE MARKET ANALYSIS & TARGET MARKET Term 1 / Product Development & Design / Robin Hall
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3. She now shows at New York Fashion Week and London Fashion Week and is stocked in over 350 stores in cities including New York, London, Paris, Los Angeles, Sydney and Tokyo.
4. There are five Karen Walker flagship stores in New Zealand and one flag ship store in Taipei.
5. Karen Walker also has a Jewellery line, Eyewear line, KW Paints and also a diffusion line, Hi There, sold exclusively through Myer.
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8. Significant portion of fashion spending is going offshore. Consumers want access to a greater product range and fashion-forward pieces. Australian retailers need to not just serve the Australian market but expand to new markets via online sales.
9. Zara opening in Australia with no competition. The Australian marketis devoid of giants such as H&M and Uniqlo, so Zara has its own niche. This will effect retailers such as Sportsgirl and Witchery.
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11. Global Textile industry affected by a price on carbon – will garment manufacturing cost grow?
12. Consumers will expect more from local brands and expect them to live up to global brands
16. Shopping will become increasingly social, even when consumers and their peers are not physically together
17. The cult of the individual. As social media usage increases so do blogs and fashion galleries like The Sartorialist and Lookbook.nu. People value unique garments and being ‘individuals.’
18. Custom-made becomes big. Bike by Meallows you to choose the colour of every part of your bicycle and Trikoton allows you to buy clothes that reflect the sound of your voice - a computer turns your speech patterns into knitting patterns.
![BRAND OVERVIEW ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)