When it comes to social media, you don't just want to be part of the conversation, you want to be heard, repeated, valued and influential. Learn the 6 weapons of influence and the 5 methods for transactional success in online commerce. This session is a must for any small retailer trying to compete online. John's Bio: Named Small Business Influencer of the Year by Small Biz Trends and Savviest in Social Media by Startup Nation, John Lawson, formally of Accenture Consulting, is an eCommerce Business CEO of 3rd Power Outlet, an online retail clothing and accessories store, who has sold millions of dollars in merchandise; achieved the status of Platinum eBay Power Seller and is a top rated Amazon Merchant with more than 250,000 transactions online, 54,000 Twitter followers and 320,000 views on YouTube. He is the founder of the eCommerce Group, President of ColderICE Media, a sought after Keynote Speaker and Seminar Instructor, an Award-winning Social Media Strategist, an American Express Featured Businessman, a Spokesperson and a commercial television Personality.

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coldericeJohn Lawson
John Lawson
John@ColderICE.com
John@ ColderICE.com
678-400-0580
678-400-0580
“The Ecommerce Guy”

2. 9:55 am
YMS
Day 2
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3. The
Golden
Rule
Don’t
bore me!
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6. Everybody knows....
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7. Text
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*rwpike

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11. We have the
technology
but never
asked
WHY?
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14. Too much focused on the process and not enough
on strategy.
No thought about the call to action.
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18. Let’s get one thing straight
Social is MORE
valuable to
business when
people are buying
and using your
products, than it is
for them to just talk
about it.
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29. Pompaii
Pompeii
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32. GoingSocial.ColderICE.c
om
FREE
Gift!
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34. Raise your
hand if you
like offering
FREE
shipping
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37. Opportunity
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38. Dandelion Social Model
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39. Facebook
• Keep it current
• Get content weekly
from Feeds
• Update it on the go
(iPad, phone, etc.)
• Photos, pictures,
images!
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41. Twitter
• Share industry news
• Listen to
competitors
• Find what is
peaking interest
• Build following
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42. Search.Twitter.com
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43. Blogs
• The HUB
• 2 or 3x a Week
• Start now!
• Know your
keywords
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44. ScribeFire.com
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45. YouTube
• Top ranking SEO
• Most shared
content on the
web
• Mobile ready
• Easy K.I.S.S.
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46. Google Alerts
• Kid tested
• Mother
approved
• The grandaddy
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48. No Thank You!
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53. Where to start?
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54. Fish where the fish
are...
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55. Fire, Ready, Aim
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56. Ready, Aim, Fire
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57. The Loyalty Loop
By: Paul Marsden
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60. Influence
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61. Burberry – Art of the Trench
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62. Commerce
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63. Make
Feel Special
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64. Velvet
Ropes
Rock!
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67. Targeted Social
Marketing
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68. And one more
thing….
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69. Give the customer
what they to figure
“Our job is want?
NO!
out what they want
before they do”
“Our job is to figure
out what they want
before they do”
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70. Join the
conversation...
TheEcommerceGroup.org
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