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Unlock your digital content and services & expand beyond your website The benefits of opening and managing your API November 18 th , 2009 3scale networks A New Generation of Internet Business
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],Guillaume Balas, VP Sales & Marketing ,[object Object],[object Object],Martin Tantow, Co-founder ,[object Object],[object Object],Bill Clifford, Director Software Dev. at Wine.com ,[object Object],[object Object]
How do you reach your users/clients? Digital Content & Services Reach Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe Lost  business opportunities Web Site Online Population ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a distributed web strategy… Digital Content & Services Extended Reach Reach Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe … and make your content/services ubiquitous APIs unlock new distribution channels and unleash the power of your web service and online business. Web Site 3 rd  Party Apps Widgets Gadgets Badges Social Network Apps  (Facebook, Opensocial..) Mobile Apps (iPhone, Android) Web services / open API non-visual services  Online Population
But… Would you launch your website without analytics? Would you let anybody access your content and services without knowing who they are? Would you like to provide your customers with the best experience/service? Would you give your content/services all for free?
Managing your API is important Control access Identify users Secure your web service Control traffic Manage violations
And brings considerable benefits Promote innovation Focus on your core business Develop new revenue streams = Develop brand awareness Drive syndication
For some, API is at the earth of their strategy “ The API which has easily  10 times more traffic  than the website, has been really very important to us.” Biz Stone (co-founder, Twitter) “ 60%  of all listings on eBay are added via their API’s – and eBay services over  6 billion API calls  per month” John Musser (Programmable Web) “ Revenues increased by 86% ” John Musser (Programmable Web) “ $7bn worth of items  on eBay through APIs” Mark Carges (Ebay CTO)
For others, API is an important key success factor “ 40%  of Salesforce revenue comes from external sites (API), not their own webite” John Musser (Programmable Web) “ In January 2008, Salesforce.com was  cumulating 24 billion API calls  to date since its creation” Dan Farber (ZDNet) “ The adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through their traditional Web sites.” Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
And for many, API is key to their business … .
Wine.com: a success story
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why develop an API ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our approach
[object Object],[object Object],[object Object],[object Object],[object Object],What we’ve learned
3scale’s API Mgt. solution ,[object Object],[object Object],[object Object],Monitoring & Analytics ,[object Object],[object Object],Developer portal ,[object Object],[object Object],[object Object],Management & Access Control Billing & Payment ,[object Object],[object Object],[object Object],[object Object]
[object Object],Management & Access control
[object Object],Number of hits per method Monitoring & Analytics
[object Object],Configure your pre-payment/post-payment infrastructure Billing & Payments
[object Object],Configure the look and feel of your developer portal with our editing tools Developer Portal
3scale’s added value for your business Time to Market ,[object Object],Expertise ,[object Object],[object Object],[object Object],Cutting-Edge ,[object Object],Flexibility ,[object Object],[object Object],[object Object],Cost ,[object Object],[object Object],[object Object],[object Object],Market Reach ,[object Object],API users API providers
With 3scale’s solution… ,[object Object],2. Empower your business development 3. Increase your Internet reach and revenues Unleash the Power of your API !
Companies that have chosen 3scale’s solutions
Q&A
THANK YOU! Feel free to contact us: Martin Tantow  [email_address] Guillaume Balas  [email_address] Get started with a  FREE  trial account:  http://www.3scale.net/signup/new

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Unlock your Digital Content & Expand beyond your Website

  • 1. Unlock your digital content and services & expand beyond your website The benefits of opening and managing your API November 18 th , 2009 3scale networks A New Generation of Internet Business
  • 2.
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  • 4. Develop a distributed web strategy… Digital Content & Services Extended Reach Reach Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe … and make your content/services ubiquitous APIs unlock new distribution channels and unleash the power of your web service and online business. Web Site 3 rd Party Apps Widgets Gadgets Badges Social Network Apps (Facebook, Opensocial..) Mobile Apps (iPhone, Android) Web services / open API non-visual services Online Population
  • 5. But… Would you launch your website without analytics? Would you let anybody access your content and services without knowing who they are? Would you like to provide your customers with the best experience/service? Would you give your content/services all for free?
  • 6. Managing your API is important Control access Identify users Secure your web service Control traffic Manage violations
  • 7. And brings considerable benefits Promote innovation Focus on your core business Develop new revenue streams = Develop brand awareness Drive syndication
  • 8. For some, API is at the earth of their strategy “ The API which has easily 10 times more traffic than the website, has been really very important to us.” Biz Stone (co-founder, Twitter) “ 60% of all listings on eBay are added via their API’s – and eBay services over 6 billion API calls per month” John Musser (Programmable Web) “ Revenues increased by 86% ” John Musser (Programmable Web) “ $7bn worth of items on eBay through APIs” Mark Carges (Ebay CTO)
  • 9. For others, API is an important key success factor “ 40% of Salesforce revenue comes from external sites (API), not their own webite” John Musser (Programmable Web) “ In January 2008, Salesforce.com was cumulating 24 billion API calls to date since its creation” Dan Farber (ZDNet) “ The adoption of Amazon's Web services is currently driving more network activity than everything Amazon does through their traditional Web sites.” Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
  • 10. And for many, API is key to their business … .
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  • 22. Companies that have chosen 3scale’s solutions
  • 23. Q&A
  • 24. THANK YOU! Feel free to contact us: Martin Tantow [email_address] Guillaume Balas [email_address] Get started with a FREE trial account: http://www.3scale.net/signup/new