My Company IS on Social Media- now what?!

•

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This presentation covers: • 2011 business trends in social media (more integrated, mobile, competitive, customer focused) • How to find the real return on investment in social media • How to align social media against your business goals • How to understand your competitors, find potential leads, develop them and gather customer feedback • How to engage quickly and effectively

Business Technology

Contents

1. What are businesses really doing in social media?

2. Where is the real ROI in social media?

3. How to align social media to business goals

4. How to:
1. Understand competitor strategies
2. Listen to potential customers
3. Develop business leads
4. Gather customer feedback

5. How to engage quickly and effectively

© 3seven9 Agency Ltd

What are businesses really doing
in social media?

© 3seven9 Agency Ltd

However, there are still problems
with using Social Media

© 3seven9 Agency Ltd

Why is the jury still out?

© 3seven9 Agency Ltd

So what should you be measuring

© 3seven9 Agency Ltd

How to align Social Media to
Business Goals

© 3seven9 Agency Ltd

Understand competitor strategies

© 3seven9 Agency Ltd

Listen to potential customer
conversation topics

© 3seven9 Agency Ltd

Find potential customer locations

© 3seven9 Agency Ltd

Examples of potential customer
conversations

© 3seven9 Agency Ltd

Develop business leads

© 3seven9 Agency Ltd

Measuring Social Media: Case Study

© 3seven9 Agency Ltd

Gather customer feedback

Outage began 11th October
OVER 16%
CONVERSATIONS
MENTIONED
iPHONE OR ANDROID 40,000 POSTS
IN LAST 30 DAYS
CONTAINED
“BLACKBERRY” AND
“OUTAGE”

74% OF
THOSE
CONVERSATIONS
HELD ON
TWITTER © 3seven9 Agency Ltd

How to engage quickly and
effectively

© 3seven9 Agency Ltd

So remember...
1. Social Media is more integrated, mobile, competitive
and customer focused

2. It still has a long way to go in knowing what success
looks like

3. Define and align to your business goals

4. Monitoring tools are a must

5. Resource is a problem

6. Find  Engage  Measure  Repeat

Simple.

© 3seven9 Agency Ltd

Thank you.

If you have any further questions please visit
Stand 561 or tweet us at @3seven9

© 3seven9 Agency Ltd

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2. Contents 1. What are businesses really doing in social media? 2. Where is the real ROI in social media? 3. How to align social media to business goals 4. How to: 1. Understand competitor strategies 2. Listen to potential customers 3. Develop business leads 4. Gather customer feedback 5. How to engage quickly and effectively © 3seven9 Agency Ltd

19. Gather customer feedback Outage began 11th October OVER 16% CONVERSATIONS MENTIONED iPHONE OR ANDROID 40,000 POSTS IN LAST 30 DAYS CONTAINED “BLACKBERRY” AND “OUTAGE” 74% OF THOSE CONVERSATIONS HELD ON TWITTER © 3seven9 Agency Ltd

24. So remember... 1. Social Media is more integrated, mobile, competitive and customer focused 2. It still has a long way to go in knowing what success looks like 3. Define and align to your business goals 4. Monitoring tools are a must 5. Resource is a problem 6. Find  Engage  Measure  Repeat Simple. © 3seven9 Agency Ltd

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