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42DM Credentials: Fintech marketing

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42DM Credentials: Fintech marketing

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Here are some ideas for your fintech company. You can generate leads in the short term using PPC. SEO is good for long-term strategy. Content marketing works for organic traffic.

We improve financial consultants, financial apps, and financial software. You can DM us at 42dm.net to ask what would work best for you!

Here are some ideas for your fintech company. You can generate leads in the short term using PPC. SEO is good for long-term strategy. Content marketing works for organic traffic.

We improve financial consultants, financial apps, and financial software. You can DM us at 42dm.net to ask what would work best for you!

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42DM Credentials: Fintech marketing

  1. 1. Your Dedicated Digital Marketing Team
  2. 2. 42DM: A DEDICATED DIGITAL MARKETING TEAM (DDMT) FOR TECH COMPANIES AND STARTUPS 2015 Founded in 30 Team of by digital marketing geeks 150 More Than successful projects professionals
  3. 3. Web Design Digital Marketing Strategy Content Creation Inbound & Content Marketing SMM SEO & Linkbuilding Performance Marketing (PPC&Analytics) KEY SERVICES Marketing Automation & Email Marketing
  4. 4. HOW WE DO IT 42DM’s Approach
  5. 5. Change is a certainty in digital marketing. Testing and learning with T-shaped professionals, real time data, and an agile business model is the key to our success. AgileDedicated T-shaped Team Data Driven 3 PILLAR APPROACH
  6. 6. 3 PILLAR APPROACH IN DETAILS DEDICATED T-SHAPED TEAM Today’s rapidly changing world requires constant, rapid adjustment. Our team’s professional expertise is coupled with advanced knowledge of the latest market trends. Regardless of the size or duration of the project, we provide the expertise necessary to give clients the best value for their money. AGILITY In an industry in which everything can change in a matter of hours, the need for operational and organizational flexibility is paramount. Speed, agility and quality give our clients a competitive advantage. DATA DRIVEN RESULTS Data drives businesses, and marketing teams are evolving to reflect this new reality. Our imagination and creativity is underpinned by the analysis of hard data.
  7. 7. WE ARE RECOGNIZED BY LEADING PARTNERS
  8. 8. WHO WE WORK WITH Clients & Cases DATA ADDICTED RESULTS ORIENTED YOUR PERFECT DDMT
  9. 9. WHO WE WORK WITH Industries & Reviews
  10. 10. 20 7 7 19 35 12 16 13 20 BlockchainSaaS FintechMobile Apps B2B Consulting Security Marketplaces Online Education Healthcare VERTICALS: SUCCESS PROJECTS
  11. 11. RECOMMENDED BY CLIENTS “42 DM is extremely creative, with a great handle on the specifics of each advertising channel. When something is implemented, they analyze all the results and make the necessary tweaks if needed. Their content is engaging, and due to their expertise in managing online advertising campaigns, I would definitely recommend them.” Den Itkis, Founder & CEO North America, Blockchain “I would work again with 42DM without hesitation. They gave us the tools we needed to reach our audience, and were flexible in modifying their set up if required. Our website, social channels, and strong SEO are all the result of 42DM’s excellent specialists. With 42DM, you’ll get clients and have a great experience doing so.” Dimitri Kouchnirenko, Founding Partner Asia, Fintech “The team produced excellent deliverables, improving the company’s online profile and brand thanks to good content and well-conceived digital strategy. They were invested in the work, taking a comprehensive approach that maintained good communication and delivered results.” Dima Dimenko, Marketing Director North America, Blockchain
  12. 12. INCOMLEND 130+ LEADS IN LESS THAN TWO MONTHS [B2B | FINTECH | ASIA, SINGAPORE] CHALLENGE: Incomlend is an online, multi-currency invoice exchange platform that connects businesses and private funders, operating from Qatar and Singapore. At the launch stage Incomlend had two main challenges: • Motivate private investors to put their capital in a totally unknown platform. • Build awareness among suppliers about an easy alternative to get fast funds. [CONTENT MARKETING | SMM| SEO | PR | PPC | WEB DESIGN | ANALYTICS | EMAIL MARKETING ] SOLUTION: To explain this complicated business model to the different target audiences while ensuring scalable growth, we developed an inbound marketing approach, focusing on trust and simplicity. Our approach consisted of three different stages: Attract - here we used a branded video to simplify the complex financial information for users. We also worked with the founder’s personal following as an additional brand awareness tool. Convert - we developed specific landing pages for each service and used lead ads to minimize the conversion path. Close - at this stage, CRM & marketing automation helped us to convert leads into sales. 130+ LEADS in less than 2 months Highest performing channels: Google Search (20+ leads came from paid search and 30 came from organic). The cheapest channel was Facebook Lead Ads (31 leads, $16/lead). RESULTS:
  13. 13. GRAFT NETWORK 22 MILLION TOKENS WERE SOLD DURING THE ICO STAGE [B2C | BLOCKCHAIN | NORTH AMERICA] CHALLENGE: Graft is the first global, open sourced payment gateway blockchain network, designed for Point-of-Sale. The project faced a tough challenge: launch a new cryptocurrency while growing a niche community of crypto-enthusiasts. This occurred during the period of “ICO fever”, when competition was higher than ever. [COMPLEX STRATEGY | PR, CONTENT, PPC, SMM, VIDEO, WEB DESIGN, EMAIL MARKETING] SOLUTION: We decided to communicate with the audience using a bold but truthful statement. Graft is planning to “Make Cryptocurrency Mainstream”. Around this message we gathered a loyal community of not only investors, but people who support the product by giving their feedback and guidance. The main features of the 42 DM community driven marketing approach were: • PR in relevant media. • A creative video ad that revolved around the main message. • PPC campaigns with crypto enthusiasts and crypto owners as a target audience. • The right influencers to support the project. • Community management (SMM) 22 MILLION tokens were sold (around $3 million) 5000loyal supporters in Telegram gained 10 000 brand requests RESULTS:
  14. 14. ORS CRYPTOHOUND - PREMIER INVESTIGATION CAMPAIGN SPREAD TO 42+ ONLINE MEDIA PUBLICATIONS [B2B | BLOCKCHAIN ANALYTICS | EUROPE] CHALLENGE: ORS Cryptohound is the very first AI-powered blockchain analytics software that serves as a one-stop- shop for complex crypto analysis. The biggest challenge that ORS СryptoHound faced was to gain attention from the crypto community and leading media. [CONTENT MARKETING | PR | SMM| RESEARCH & ANALYTICS | UX | UI ] SOLUTION: We created a thoughtful content marketing strategy with a focus on the unique data that our product can provide. As a starting point, we developed a deep investigatory approach using the ORS CryptoHound tool itself. Our team discovered some fascinating insights and created case studies from them. Our content, which combined Interesting topics related to ORS CryptoHound’s analytical capabilities, was featured in some of the biggest media outlets, including Bitcoin.com, Zycrypto.com. & Bitcoinist.com. We continue to monitor trending topics, create useful articles, and run investigations on a regular basis for them. As a result, Hackernoon, Cryptocurrency Hub, Altcoin Magazine and other leading sites are happy to distribute our work! Our biggest investigation campaign spread to 35+ media outlets with audiences of more than 50,000 each. Total estimated views 923,000+ Our newly created Medium account received 4,349 views in its first month RESULTS:
  15. 15. ORS CRYPTOHOUND - ESTONIA BLOCKCHAIN RESEARCH SPREAD TO 40+ ONLINE MEDIA OUTLETS [B2С & B2B | BLOCKCHAIN ANALYTICS | EUROPE] CHALLENGE: ORS Cryptohound is the very first AI-powered blockchain analytics software to serve as a one-stop-shop for complex crypto-analysis. The challenge for traditional finance audience was to meet the crypto regulations & compliance requirements while dealing with the crypto assets [CONTENT MARKETING | PR | SMM| RESEARCH & ANALYTICS | UX | UI ] SOLUTION: We developed a series of content dedicated to the regulatory questions in different countries to show that there are lots of opportunities where most of competitors see the challenges. One of the researches we’ve conducted was about early adopter of blockchain & crypto - Estonia. We’ve communicated with the leading crypto influencers and government to develop a comprehensive report on Blockchain & Crypto infrastructure of Estonia. We’ve identified that Estonia overperformed the Swiss in quantity of registered crypto-entities and put this fact into the headline. We’ve shared it among traditional & leading crypto media & got great results Estonia research were highly recognized by the leading global media outlets. Total estimated views 718,000+ After the end of campaign Estonia raised their prices for Blockchain company registration and asked us to help their PR campaign RESULTS:
  16. 16. OPTHERIUM - SUCCESSFUL PRIVATE SALE THAT ALLOWED COMPANY TO DEVELOP THE COMPREHENSIVE FINTECH ECOSYSTEM [B2C | BLOCKCHAIN | USA, WESTERN EUROPE] DESCRIPTION: Optherium Labs, a global Fintech company and member of the Linux™, Hyperledger, and Crypto Valley Foundations, is fully licensed in the European Union for fiat to crypto- and crypto- to fiat currency exchange and eWallet services. Optherium’s mission is to create the Global Finance Blockchain Infrastructure that is accessible to all financial institutions, corporations and individual users. [PR, CONTENT, GRAPHIC DESIGN] SOLUTION: 2 waves of PR campaign: Product launch of VivusPay to show the credibility of the company Second wave to announce the whole Optherium ecosystem and grow trust for the institutional crypto investors 25 DIFFERENT TOP BLOCKCHAIN MEDIA WE’VE GOT COVERAGE IN RESULTS: 19 ARTICLES WERE CREATED AND SUCCESSFULLY DISTRIBUTED
  17. 17. LEX EXCHANGE SMART STRATEGY ON COMPETITIVE MARKET [B2C | BLOCKCHAIN | AUSTRALIA] CHALLENGE: Lex Exchange has been formed specifically with the intention of providing innovative, cost effective and highly secure cryptocurrency exchange services to the rapidly growing marketplace of cryptocurrency buy/sell services. The project faced a tough challenge: launch a new cryptocurrency exchange during the period of crypto stagnation and very high competition in the industry. They wanted to find marketing approach that would help them to grow and expand their business in Australia and beyond in the future. [COMPLEX STRATEGY | SEO, CONTENT, PPC, WEB DESIGN, EMAIL MARKETING] SOLUTION: We conducted an in-depth market research to identify core competitors on the Australian market and find out marketing strategy that would bring the fastest grow for the company and be timely and cost-effective in the same time. In order to attract new customers and build brand awareness we used a synergy of digital instruments: - We created a sophisticated strategy which included SEO website optimization, content creation and linkbuilding (linksbuying, crowd marketing, social links and satellites). - We launched a complex pay per click campaigns through different channels (Facebook, Google, Trading View) and landing pages, based on developed funnel, targeted on key target audiences. - Customer nurturing through email marketing based on their interaction steps with Lex Exchange. Total organic traffic growth up on 35% in the first 3 months CPL was reduced by 20% in the first 3 months RESULTS:
  18. 18. 42DM DREAM TEAM Dedicated team structure & CV’s
  19. 19. PROJECT MANAGER (Communication, Resource Allocation, Control) CONTENT MARKETER (Content Creation, Content Distribution, SMM) PERFORMANCE MARKETER (PPC & SEO & Email Marketing) UX/UI DESIGNER DEDICATED TEAM STRUCTURE 1 2 3 4 (Websites, Landing pages, Ad materials)
  20. 20. ➔ 17 years of successful experience in advertising, 12 years in marketing, 6 years in digital communications and 4 years in promoting startups and tech companies ➔ Brilliant marketer and business developer for B2B companies, with over 10 years of hands-on experience ➔ Digital-savvy geek, marketing expert and a keynote speaker with a MSc in Applied Math and Marketing • Chief Business Development Officer of the leading communication group Dentsu Aegis Network • CEO of the #1 digital marketing agency Isobar • Marketing Manager in Snaige KATE VASYLENKO (CEO & CO-FOUNDER)
  21. 21. ROMAN SHYKHUTSKY (COO & CO-FOUNDER) Roman has worked with major international clients such as McDonalds, Nestle, Pepsico, Philips, Lactalis, and Toyota, and the tech companies Hewlett Packard and AsusTek. As a result of these experiences, Roman is skilled in digital strategy, integrated marketing, and e-commerce. With an MSc in Applied Math and Programming, Roman has a strong tech background and a keen interest in blockchain and cryptocurrency. Roman started his career in 1997 with the leading international advertising agency DDB, working in the McDonalds’ Account team. Since that time, he has had a lot of experience in senior management positions managing a diverse range of marketing/advertising initiatives. ➔ 20+ years in Marketing, Advertising and Media ➔ 6 years in Digital Communications
  22. 22. Let's do something great together!
  23. 23. THANK YOU

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