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2. Selecting the Metrics
Results What “Returns” you want from
Social Media?
How much of “Returns” can be
Attribution “Attributed” to Social Media?
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3. Guidelines: Outline the results
• Measuring returns has nothing to do with
Social Media
• Think comprehensively
• Account for potential returns for future
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4. Guidelines: Attribution to Social Media
• Social Media offers whole range of metrics
• 100% attribution is not possible
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5. Leverage Digital Marketing for Incredible Growth?
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