1. PLANNING
WITH EMPATHY
An approach to advertising planning designed to restore
humanity to marketing

2. THERE ARE 7 BASIC
HUMAN EMOTIONS
Images from Lie to Me – Fox.com

3. Self
Actualization
Esteem
Love/Belonging
Safety
DRIVEN BY Physiological
OUR ABILITY TO FULFILL OUR
INHERENT HUMAN NEEDS
Abraham Maslow's Hierarchy of Needs

4. planning with
empathy:
Identify, Internalize, and
Communicate, Recognize
and empathize with the
Basic Human Emotions
attached to the Needs
our clients brand are trying
to solve

5. PROCESS

6. FILTERS
New Clout of Connectivity
Communication
and Info
Gathering
Paradigms
Public display of personal dialogues and activities
New Geo-Location
Technological
Capabilities Always –On Connectivity
Physical and Digital Convergence
APIs – Easy integration with adopted networks and information streams

7. CASE
STUDIES

8. CONTACT Luis Garrido
www.440social.com
@MaAdTwit
(612)991-4429
LuisGarridoSantos@Gmail.com