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Experience: Wheremarketersused to focus on theirproduct, nowwe must think of the entirecustomerexperience- whatdoes a customerencounterrelated to purchasing and usingyourproduct/service?EveryPlace: Today, place has becomeeveryplace- there’sjust SO MANY methods for conveyingyour message: IM, SMS, countless social media websites, videogames, product placement in places like TV, Movies, internet video clips- the listgoes on.Exchange: Withsomuch on the web beingoffered for free, pricing has becomemuchdifferent. WordslikeFreemium, describing how premium services pay for free services offered by the samecompanywould have boggledmarketersminds a few yearsago.Engagement/Evangelism: Promotion isn’tenoughany longer. Withsomany more message channels, wecan’tjustbombard people with messages and hopethey’llpickthem up. Companies have to figure out how to getconsumers to allowthemintotheir attention spans.